KPT/JPS (PA 10751) 08/24

Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed

to help the students to acquire academic and technical skills, so that they can take up managerial roles in the future.

LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their

subject areas. This learning will help the students to achieve success in the professional field. It is a comprehensive

and well-structured program that allows students to enroll for distance learning courses, offers great convenience

and flexibility, making it the ideal business undergraduate program.

The objectives of the course are aimed at:

1. Developing the skills and abilities required to exhibit strong leadership qualities and management abilities in a

complex global and changing business environment by providing students with an understanding of the

management disciplines of accounting & finance, marketing and managing people. Elective subjects can further

extend this knowledge base to accommodate student interest and vocational needs.

2. Offering opportunities to explore modern aspects of Business Administration not previously considered and to

broaden aspects that were covered in previous studies.

3. Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current

issues related to Business Administration.

4. Providing opportunities for practical appreciation and application of the Business Administration perspective for

businesses in the Asian region.

5. Developing an awareness of the professional context as it will enable the graduates with Business Administration

credentials to acquire information regarding the areas of employment.

BACHELOR (HONS) IN BUSINESS ADMINISTRATION The program is offered Open and Distance Learning Mode (ODL)

The aims for the proposed programme are as follows:

1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.

2.To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics.

3. To produce graduates with the capability to integrate and apply the latest technology in organizational management.

4. To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors.

5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.

6. To develop physical fitness, so that the students emerge as disciplined individuals.

Minimum Duration: 36 Months.

After completion of this course the students are expected to find jobs and work asŸ Marketing Consultant.Ÿ Business Advisory.Ÿ Management Consultant.

Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

Entry Requirements:

i. Meet the minimum requirements of the MQA Program Standard / professional body requirements / recommendations for student recruitment during that period; or

ii. Other qualifications recognized by the Government.

Any changes to the Program Standard / MQA professional requirements / recommendations will apply to new cohort students only.

Implementation of the eligibility requirements in accordance with the MQA Professional Program / Professional Body Requirements / Recommendations is applicable in accordance with the provisions set forth in the Malaysian Qualifications Agency circular (MQA) when enforcing the application of MQA Professional Program / Professional Body Requirements / Recommendations.

Intake: 1.January, 2.May, 3.September

LIST OF COURSE/MODULE OFFERED IN THE PROGRAMME

23

Business Ethics

24 Quantitative Methods

25 Management Information System

26 International Business Management

27 Macroeconomics

Sl. No. Subject Name

1 Business English I

2 Business Communication

3 Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2

4 Principles of Management

5 Introduction to Accounting

6 Fundamental of Computer Principles & Programming

7 Human Resources Management 8 Principles of Marketing 9 Internet Fundamental & Applications

10 Entrepreneurship 11 Business English II 12 Sociology 13 Business Organization 14 Business Law 15 Hubungan Etnik/ Malaysian Studies 3 16 Microeconomics 17 Project Management 18 Introduction to Financial Accounting 19

Consumer Behavior

20

Company Law

21

E-Commerce

22

Kerajaan dan Dasar Awam Malaysia

Sl. No. Subject Name

28 Kemahiran Kepimpinan

29 Khidmat Masyarakat

30 Organizational Behavior

31 Production & Operation Management

32 Retail Management (RM)

33 Event Management

34 Marketing Management

35 Logistics and Supply Chain Management (LSCM)

36 Target Economic Region

37 Psychology

38 Strategic Management

39 Innovation Management for Global Competitiveness

40 TQM and Six Sigma (TSS)

41 Business Research Methods

42 Marketing Research

43 Multinational Enterprise

44 Bachelor’s Project

KPT/JPS (PA 10751) 08/24

BACHELOR (HONS) IN BUSINESS ADMINISTRATION The program is offered Open and Distance Learning Mode (ODL)

LIST OF COURSE/MODULE OFFERED IN THE PROGRAMME