Projectdistributionchannels Okkk

  • View
    214

  • Download
    0

Embed Size (px)

Text of Projectdistributionchannels Okkk

  • 7/23/2019 Projectdistributionchannels Okkk

    1/61

    TRAINING REPORT

    ON

    "DISTRIBUTION NETWORK OF

    FAST MOVING CONSUMER GOODS"

    IN CONTEXT TO BUNGE INDIA PVT LTD, RAJPURA

    IN THE PARTIAL FULLFILMENT FOR THE

    DEGREE OF

    MASTER OF BUSINESS ADMINISTRATION

    UNDER THE GUIDANCE OF :- SUBMITTED BY :-

    Mr. AJAY GUPTA RAMINDERJIT SINGH

    PATEL INSTITUTE OF MANAGEMENT TECHNOLOGY

  • 7/23/2019 Projectdistributionchannels Okkk

    2/61

    DECLARATION

    Raminderjit Singh hereby declares that the project report entitled "EmployeeMotivation " at Bunge India Pvt Ltd , Rajpura ,submitted by me or the a!ard o"Master o Business dministration under Punjabi university , Patiala is the original!or# conducted by me and the material has neither been copied nor reproduced romany other sources $ %he data provided in the study is correct to the best o my

    #no!ledge and beneit$

    ! RAMINDERJIT SINGH

  • 7/23/2019 Projectdistributionchannels Okkk

    3/61

    ACKNOWLEGEMENT

    %he entire project rom the very idea o it to reality !ould not have been possible!ithout the guidance and support o many people$ I !ould thereore li#e to ta#e thegolden opportunity o e&pressing my sincere and proound gratitude to all those people!ho helped me throughout the projectI e&press my sincere gratitude to management o "B'()E I(*I P+% L%*,RP'R "$ !ho accepted me as a summer trainee $-inally, I !ould e&tend my proound gratitude to the employees o B'()E I(*IP+% L%* ,RP'R or their ull co .operation during the training period

  • 7/23/2019 Projectdistributionchannels Okkk

    4/61

    INDEX

    CHAPTER TITLE

    I BS%R/%

    II I(%R0*'/%I0( %0 E*IBLE 0IL I(*'S%R1

    III B'()E I(*I P+% L%*

    I+

    /2((EL 0- *IS%RIB'%I0(S

    %1PES 0- *IS%RIB'%I0( /2((ELS

    -/S% M0+I() /0(S'MER )00*S

    ME/2(ISM 0- -M/) *IS%RIB'%I0( /2((EL

    +0BE/%I+ES 0- %2E S%'*1

    RESER/2 ME%20*0L0)1

    +I (L1SIS

  • 7/23/2019 Projectdistributionchannels Okkk

    5/61

    +II /0(/L'SI0( 3 RE/0ME(*%I0(S

    +III BIBL0)RP21

    I4 ((E4'RE

    ABSTRACT

    *istribution channels are behind every product and service that consumers and

    business buyers purchase every !here$ 'sually, combination on institutions

    speciali5ing in manuacturing , !holesaling, retailing and many other areas join orce

    in *istribution channels$

    *istribution channels is a set o inter dependent organi5ation involved in the

    process o ma#ing a product or service available or use or consumption$

    *istribution channels decisions play a role o Strategic importance in the overall

    presence and success a company enjoys in the mar#et palace$

    %his project report entitled 6 Study on *istribution /hannel !ith Special

    Reerence to Bunge India Pvt ltd, Rajpura 7$ %o determine the dealer satisaction o the

    product and uture demands, needs, !ants$

    %he study starts !ith an introduction o the *istribution /hannel, company

    proile, important o the Study, Revie! o Literature and objectives are set out or the

    study$ Research methodology, data analysis and interpretation, indings and suggestions

    o the study ollo!$

  • 7/23/2019 Projectdistributionchannels Okkk

    6/61

    %he response given by the dealers and analy5ed and interpret using dierent

    types o statistical tool such as percentage analysis, chi8s9uare method$

    EDIBLE OIL MARKET IN INDIA

    %he Indian edible oils 3 ats industry has a mar#et si5e o :; million tons annually?? billion$ India@s consumption is gro!ingannually at ;A p$a$ ithin the industry, C?A o oils 3 ats are sold in pac#aged ormand this segment is gro!ing at D?8D;A p$a$ ith this pace, the industry !ill get ;8F?A pac#aged by D?:;$

    India still depends heavily on imports and ;?8G?A o its demand is met rom importedoils

  • 7/23/2019 Projectdistributionchannels Okkk

    7/61

    "/onsidering current monsoon progress, I dont thin# ne&t year there !ill be any

    meaningul gro!th in local edible oil supplies, but demand !ill rise," )ovindbhai Patel,

    a trade e&pert rom Indias !estern city o Raj#ot, said at a regional palm oil conerence

    in Mumbai$

    Indias annual rains have covered hal o its landmass our days behind the usual

    schedule, ailing to recover rom a late start that has slo!ed so!ing o summer crops in

    a country !here hal o the armland still lac#s irrigation$

    Production o the main summer oilseed crop !ould depend on the 9uantity o rainall in

    the ne&t t!o months, said Patel, !ho has been in the edible oil trade or more than our

    decades$

    India is e&pected to import on an average :$?; million tonnes o edible oil, including

    ??,??? tonnes o palm oil, each month until the end o the current year in 0ctober,

    said Patel, a managing partner at )) Patel 3 (i#hil Research /o$

    In May, India shipped in :$?D million tonnes o edible oil, including G;C,D;; tonnes o

    palm oil$

    *orab Mistry, !ho heads the vegetable oil trading arm at Indias )odrej Industries, also

    e&pects the countrys edible oil imports to rise in the ne&t ive months due to a delay in

    soybean so!ing$

    India mainly buys palm oils rom Indonesia and Malaysia, and small 9uantities o

    soyoil rom Latin merica and sunlo!er oil rom Blac# Sea nations$

    Patel e&pects Indias imports o sunlo!er oil to rise to a record high o :$C; million

    tonnes and soyoil to :$; million tonnes in D?:HJ:C$ 2e said the share o palm oilimports in total edible oil shipments !ould drop as prices or lo! density oils such as

    soy and sunlo!er have turned competitive$

    In D?:DJ:H, Indias palm oil purchases o F$H million tonnes accounted or F? percent o

    the total edible oil imports, !ith soy and sunlo!er oils accounting or the remaining D?

    percent$

  • 7/23/2019 Projectdistributionchannels Okkk

    8/61

    CURRENT SCENERIO OF EDIBLE OIL IN INDIA

    *espite the increase in oilseed output, India@s dependence on imported edible oil is setto hit a record high this year$ %he increasing direct consumption o oilseeds, includingsoybean, mustard seed and groundnut, has reduced their supplies available or crushing$

    %his oil year

  • 7/23/2019 Projectdistributionchannels Okkk

    9/61

    !eight=$ Per capita consumption is increasing t!o8three per cent every year$ ccordingto *orab Mistry, director o )odrej International, India@s per capita edible oilconsumption !ould rise to :C$CH #g in D?:H8:C rom :H$>D #g the previous year$

    %he inancials o edible oil companies are li#ely to improve in the coming 9uarters,

    o!ing to higher revenue gro!th on account o increased high sea sales and reinerysales$ ith an increase in the proportion o the higher8margin reinery sales to overallsales, the proitability and margins o companies are li#ely to improve signiicantly inD?:C8:; compared to the levels seen in D?:H8:C and D?:D8:H, India Ratings orecasts$%he agency e&pects ully integrated reiners !ith !ider product portolios to beneitmore than those !ith limited product diversiication$ /ompanies !hose portoliosinclude branded products !ill see additional gains$

  • 7/23/2019 Projectdistributionchannels Okkk

    10/61

  • 7/23/2019 Projectdistributionchannels Okkk

    11/61

    Mr#$% Tr$&'(:

    India is the !orld@s ourth largest edible oil economy, ater 'S, /hina andBra5il, !ith :;,??? oil mills, :: solvent e&traction units, and DGCvanaspati plantsK and over :,??? reineries employing more than onemillion people$

    %he total mar#et si5e is at Rs$ G?? billion and import8e&port trade is !orthRs$:H? billion$

    India being deicient in oils has to import C?A o its consumption

    re9uirements$

    %he domestic turn over o the vegetable oil industry is Rs$?,??? croresand import8e&port turnover o about Rs$:G,??? crores per annum, consisto Rs$:?,??? crores or import o edible oils 3 Rs$G,??? crores or e&port o ilmeals,oilseeds castor oil, groundnut oil 3 vegetable ats o tree borneoilseeds$

    Indias edible oil industry is gro!ing at an compounded annual gro!th rate? per cent$ By rationali5ing the import duty, the gro!th rate osector may rise up to :;? per cent by D?:?$

    %he total si5e o the olive oil mar#et in India is around C million euro interms o value and D,??? tonnes in terms o volume, out o !hich Spanishcompanies command a share o about G?A$

    /urrently, India accounts or $CA o !orld oilseeds outputK G$:A o !orldoilmeal productionK H$>A o !orld oilmeal e&portK ;$FA o !orld vegoil

    productionK ::$DA o !orld vegoil importK and >$HA o the !orld edible oilconsumption$

    India consumes over C$; million tons Palm 0il and other Palm 0ilProducts per annum, !hile domestic production o /rude Palm 0il in India is hardlyG?,??? tons per annum and rising very slo!ly$

  • 7/23/2019 Projectdistributionchannels Okkk

    12/61

    CHAPTER - II

  • 7/23/2019 Projectdistributionchannels Okkk

    13/61

    BUNGE INDIA PVT. LTD.

    /ompany being established as BUNGE FOUNDS BUNGE CO. INAMSTERDAMin :F:F, %he (etherlands, as an importJe&port trading irm, Bunge

    !ill maintain a prominent role in !orld grain mar#ets$

    My Project is the study o Employee Motivation$

    %he study !as conducted at the oice o Bunge India Pvt$ Ltd$,

    Patiala 8 /handigarh Road, Rajpura

    Punjab 8 :C? C?:$

    %he project !as o C; days duration$ *uring the project I intervie!ed the

    e&ecutives 3 sta to collect the data, 3 also made use o company records 3 annual

    reports$ %he data collected !ere then compiled, tabulated and analy5ed$

  • 7/23/20