Patisserie Boutique Promotion

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    P tisserie Boutique Promotion

    Designed by Siyuan Pu

    SI 520 Graphic Design

    Final Project

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    LOGOTYPE GUIDE

    Free Space Guide 1:

    Free Space Guide 2:

    Typeface: Valentina

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Glyphs

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    HOMEOUR STORY

    CAKES

    PATISSERIE

    BLOG

    CONTACT US

    ORDER

    Hot News | RSS Feeds | Media Info | Environment | Jobs | Contact Us | 2013 Sweetology Ptisserie

    Lorem ipsum dolor sit amet,consectetur adipiscing elit. Integer

    condimentum egestas velit pellentesque

    ullamcorper. Phasellus aliquam pretiumrhoncus. Etiam et odio adipiscing,pharetra nisl a, commodo leo. Donec ut

    felis magna. Morbi adipiscingsollicitudin ante sed blandit. Nulla

    quam purus, consequat vitae tortor ut,tempus posuere neque. In et risus lacus.

    Phasellus dictum hendrerit purus eueuismod. Aenean vel neque sed nulla

    porta elementum id non tellus.

    Mark BloomPastry Chef

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    HOMEOUR STORY

    CAKES

    PATISSERIE

    BLOG

    CONTACT US

    ORDER

    Cakes

    1 2 3 4

    December in the Boutique

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    HOME

    OUR STORY

    CAKES

    PATISSERIE

    BLOG

    CONTACT US

    ORDER

    Cakes

    1 2 3 4

    December in the Boutique

    Hot News | RSS Feeds | Media Info | Environment | Jobs | Contact Us | 2013 Sweetology Ptisserie

    Green Tea Mousse Cake

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    HOME

    OUR STORY

    CAKES

    PATISSERIE

    BLOG

    CONTACT US

    ORDER

    Cakes

    Green Tea Mousse Cake

    DESCRIPTION

    Fine green tea powder is infused into everyelement of our delicate Green Tea Mille Crpes,a sight to behold with no less than twenty lacythin crpes enveloping the lightest pastry cream,

    vibrant green tea flavors gently humming in the

    background. Powdered green tea to top.

    NUTRITION FACTS

    Sugar 20gFat 25gSodium 0mgCholesterol 0mg

    ORDER NOW

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    HOME

    OUR STORY

    CAKES

    PATISSERIE

    BLOG

    CONTACT US

    ORDER

    Contact Us

    New York Boutique

    320 Madison Ave, New York, NY, 10021Phone: 173-818-3668E-mail: sweetolog_nyc@gmail.com

    Los Angeles Boutique

    876 West 2nd Street, Los Angeles, CA, 90046Phone: 565-786-3668E-mail: sweetolog_la@gmail.com

    New York

    E-Mail Questions

    If you would like to send us an email for questions, fill the form below and wewill get back to you in 48 business hours.

    SUBMIT

    Los Angeles

    Your Name

    Your E-mail

    Your Message

    Hot News | RSS Feeds | Media Info | Environment | Jobs | Contact Us | 2013 Sweetology Ptisserie

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    Mrk P Owner/Pastry Chef

    P: 734-834-3212E: sweetologymp@gmail.com

    320 Madison Ave, New York,NY, 10021

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    IDENTITY GUIDE

    Color Palette

    Primary Identity Color

    Additional Color: Textures + Tint

    R 0 G 0 B 0

    C 75 M 68 Y 67 K 90

    HEX #000000

    R 109 G 110 B 112

    C 58 M 49 Y 47 K 15

    HEX #6D6E70

    R 255 G 255 B 255

    C 0 M 0 Y 0 K 0

    HEX #FFFFFF

    R 37 G 37 B 37

    C 71 M 65 Y 64 K 69

    HEX #252525

    Color Harmony

    Neutral Harmony

    Typography Structure

    Website Typeface: Georgia

    Georgia Regular

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890Georgia Italic

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Georgia Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Georgia Bold Italic

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

    1234567890

    Website Typography Structure

    Head_1: Georigia, regular, 20 pt, #FFFFFFHead_2: Georigia, regular, 16 pt, #FFFFFFBody: Georigia, regular, 12 pt, #FFFFFF

    UI ElementSocial Media Icon

    Botton

    SUBMIT ORDER NOW

    HyperlinkE-mail: sweetolog_nyc@gmail.com

    Input Field

    Your Name

    Your E-mail

    Your Message

    Concept and Design

    I use Black, Gray, and White (Neutral Homany) as my

    color palette for my website design as well as

    logotype. There are two main reasons for choosing

    this color palette. First, it looks elegant. and it is also

    one of the most classic color combination, and goes

    well on different media. Second, since I am doing a

    promotion for a patisserie boutique, there are many

    colors for desserts, so I dont want my logo and

    website using other colors to mass up.

    For the typeface on website, I choose Georigia, serif

    typeface, it is a websafe font, and also looks elegant.

    It is also clarity on computer and mobile divice even

    at small size.

    For the typeface on mobile device, I choose

    Helvetica Neue, sans serif typeface, simple reason

    for using this typeface is that it displays well on iOS 7

    on iPhone.

    The image I choose for the website using most the

    same style images. and for the background iamge, I

    apply lens blur to make customers focus more on the

    context.

    The use neutral harmony that dominates my identity

    Mobile Typeface: Helvetica Neue

    Helvetica Neue Regular

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

    1234567890

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