Club of Amsterdam - Future of Services - Iskander Smit

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  • 1. the future of online services Iskander Smit, info.nl Club of Amsterdam, February 17, 2011h"p://vimeo.com/12187317

2. designing to force choice in a world of augmented service experiences 3. the context of our life is an online ecosystem 4. Stephen ElopThe ba"le of devices has now become a war of ecosystems. 5. the future is for impulsed-shaped services 6. Kevin KellyThe increase of diversity. Services adapt to the context of that one person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php 7. h"p://gravity.com 8. Jesse SchellWe need to learn our children to be curious. Not to know the world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse 9. sharing as default war of a"enPonaugmented knowledgeera of curiosity instant customizaPon viral is a posiPve thing social livingall devices are sensors 10. Tim OReillyDevices will all have sensors. In the end it is about the services you create using these sensors. 11. growing into web of impulsespagerank network eect conversaPons big data 12. all about big data 13. Kevin SlavinWe live in a world that is more and more shaped by the algorithms.We get disconnected with this new algo world.http://livestre.am/Bvlh 14. so...We are living are life in online ecosystemsWhere big data and algorithms creaPng conPnuous proles The proles will be used to shape the services to match our future needs 15. Paradox of an augmented enhanced life 16. the dark side of usability 24 17. Hannah DonovanMake magic by mixing the right amount of expected and unexpected experiences.h"p://www.slideshare.net/hannahdonovan/interface-magic 18. recognized intermediateclient behavior data userPC portal e-mail experience connectsocial graph social webTVbanner log on account data digireader mobile tablet ...ERP/CRM data prole context service data 19. play recognized your client behavior data user PC portal e-mail experience connectsocial graphsocial webTVbanner log on account data digireader mobile tablet ...ERP/CRM data prole context service data 20. Tom ArmitageBending the rules is essenPal for play.People and rules together make the system.h"p://vimeo.com/19242995 21. so: we will design for choices on spotspot onadvicechoices proleshareable behavior knowledgevaluable instant 22. check in/check out systems 23. play money ... 24. in the age of curiosity 25. in the age of curiositydata and algorithms will shape services around you 26. in the age of curiositydata and algorithms will shape services around youand will we use play to design behavior to let the system ow 27. thanks!h"p://about.me/iskandrinfo.nl making online ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw