ClickNL inspiratie event Iskander Smit

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Presentation 'Shopping in the internet of everything' as part of the break-out session on the Future of Retail. Part of conference ClickNL inspiratie event 2013, November 27, in Rotterdam.

Text of ClickNL inspiratie event Iskander Smit

  • 1. Shopping in the internet of everything ClickNL Inspiration Event 27, 2013Iskander Smit

2. November 27, 2013 3. http://villevivante.chNovember 27, 2013 4. November 27, 2013 5. November 27, 2013 6. PeopleServicesNovember 27, 2013Things 7. Connecting create new experiencesNovember 27, 2013 8. Data intelligence is de new online valuepagerank pageranknetwork+eect network eectNovember 27, 2013conversa0ons conversationsbig+data intelligence 9. November 27, 2013 10. From search to relevant agent Google NowNovember 27, 2013 11. Making systems based on situations Driftwood presentation Tom ArmitageNovember 27, 2013 12. November 27, 2013 13. November 27, 2013 14. Data Driven Commerce Platforms Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience.Networked Purchase Path Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale.PSFK presents the Future of Retail 2014 27, 2013 15. 1. ubiquitous touchpoints 2. retail in the cloud 3. hyper personalisation 4. hybrid shopping 5. curated & social interactions 6. uid customer journeys November 27, 2013 16. The store is everywhere Ubiquitous touchpointsNovember 27, 2013 17. Bluetooth LTE will drive new interactions retail in the cloudNovember 27, 2013Estimote 18. New size models will appear hyper personalizationNovember 27, 20133D measure systems 19. Mixing digital convenience with true experiences curated experiencesNovember 27, 2013Landmarkt 20. Handsfree shopping uid customer journeysNovember 27, 2013iTunes check-out in Apple store 21. SHOPPER BEHAVIORWhat we think about the Shopper in 2020 which is more or less sure The consumer will be Completely Omnichannel Shopping behavior becomes a fusion of online and offline shopping mixed with social media interaction, being continuously mobile and demanding localization of offering.More privacy aware Consumers will become more aware of the value of their personal data. The younger generations will be willing to increasingly share personal data as long as the organization is trusted and value is provided.Extremely technology savvyInfobesitasConsumers are adapting new technologies faster than ever before. Technologies need to add direct value, give a feeling of being in control and must be easy to use. Power shifts from the supply to the demand side. Not retailers but consumers determine shopping propositions.The consumer will be suffering from stress of choice Having access 24/7 to unlimited products and services will lead to an increased need for guidance, advise and just decide for me service. Consumers do not want a long tail assortment but the right product, at the right time, personalized to their needs.Photos: iStock & MyBusinessVisual Shopping 2020November 27, 201326 22. embrace datapeer-2-peer productsself organisationNovember 27, 2013delegated to companiesreject dataembracing localityoptimized consumptioncurated experiences 23. The future of the the retailer is a choice to become a platform or communityNovember 27, 2013 24. Thanks! Iskander Smit @iskandrNovember 27, 2013