Future touchpoints Shopping2020 Iskander Smit

  • Published on
    27-Jan-2015

  • View
    102

  • Download
    0

DESCRIPTION

Info.nl hosted the expert group on future retail touchpoints and info.nl/labs lead the group and made the report. At the WebWinkelVakdagen the Shopping closing conference took place. Iskander Smit presented two times our conclusions. This is the version I used at Thursday January 23.

Transcript

1. WATLEERTEENGLASS-APPVOORBOL.COM OVERDETOEKOMSTVANRETAILTOUCHPOINTS BevindingenvandeexpertgroepFutureTouchpoints bijShopping2020(#s2020)opdeWebWinkelVakdagen(#wwv14) IskanderSmit,strategydirectorinfo.nl @iskandrShopping2020 2. Overdegastheerinfo.nl Strategie,ontwerp,ontwikkelingenbeheervanonlineplaForms.ConnecJngthedots.Shopping20202 3. ExpertgroepledenShopping20203 4. OnderzoeksvraagWATZIJNDERELEVANTE CONTACTPUNTENTUSSEN CONSUMENTENWINKELIER IN2020?Shopping20204 5. EENVOORBEELDShopping20205 6. Shopping20206 7. Shopping20207 8. Shopping20208 9. Shopping20209 10. Shopping202010 11. Shopping202011 12. Shopping202012 13. Shopping202013 14. Touchpoints?ALLESDATHETCONTACTKANZIJN TUSSENCONSUMENTENMERKShopping202014 15. TouchpointsShopping202015 16. TOEKOMSTVOORSPELLENISLASTIGShopping202016 17. 7JAARGELEDEN?Shopping202017 18. Mobiel internetgebruik1 naar leeftijd, 2007 en 2012 Totaal12 tot 25 jaar25 tot 45 jaar45 tot 65 jaar65 tot 75 jaar0Bron: CBS1020304050 200760 2012708090100% v internet gebruikers 2) an1) Gebruik van mobiele apparatuur niet thuis of op het werk 2) Personen met internetgebruik in de drie maanden voorafgaand aan het onderzoek Shopping202018 19. FUTURE TOUCHPOINTSLaptops s70%vanalleonlineretailtouchpointsmby tablets & phones In2020iand desktops are believed to be replaced obiel Interactive TV GFKresearch will also gain market share (9%) but Smartware (watches and glasses) will remain small Total market: devices used in the future to make online purchases (expert forecast)Distribution of online purchase channels (%) 3%4% 5%3% 10%15%9%32%10% 22% 21% 31%33%2013Laptop Smartphone Smart watchesDesktop Interactive/Internet television Other devicesBase: all experts who have given their vision on the total market and have evaluated a specific segment (n= 268) Shopping 2020 Shopping20202020Tablet Glasses (e.g. Google Glasses)73 19 20. BusinessInsiderfutureofdigital,November2013Shopping202020 21. Sensorstrackingallofourlife theinternetofeverythinghttp://quantifiedself.com/2011/02/hit--health-internet-of-things/Shopping202021 22. THEYOU-WEBShopping202022 23. Trend1van6WEKRIJGENHYPERPERSONALISATIE VANALLES Shopping202023 24. 3DscanningenprinXng ProjectDNA;onzeeigenmatenalstouchpointvoorretailaanbiedingenShopping202024 25. Marktplaatsvanproelen PlacedbiedtwinkeliersdataoverhunbezoekersbuitendeeigenwinkelShopping202025 26. Zelfcontrolevervangtprivacy haps://vimeo.com/46097693Shopping202026 27. Shopping202027 28. Echteervaringen LandmarktShopping202028 29. Trend2van6INBALANSMETALLEDATAZOEKEN WEECHTEERVARINGENENSOCIALE VERBANDEN Shopping202029 30. Socialalstoolvoorhetvindenvanadviesdoorpeers SvpplyShopping202030 31. Curatorsvandejuisteproductenenervaringen Fashionblogs,Fab,etc.Shopping202031 32. Pop-upexperiencesShopping202032 33. Trend3van6HYBRIDESHOPPINGZALDE STANDAARDWORDEN Shopping202033 34. Key Takeaways Mobile search is the starting point.Smartphones are transforming the in-store shopping experience.8 in 10 smartphone shoppers use mobile in-store to help with shoppingThe retail landscape is evolving for all industries.Mobile use in stores is not category specic - Nearly 2/3 of baby product shoppers compare prices in-store.Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.Shoppers who use mobile more, spend more in-store.Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.Google Shopper Marketing Council, April 2013 http://www.google.com/think/research-studies/mobile-in-store.html04Shopping202034 35. Mixingmedia;pasanderekleurenviadedigitalespiegel Sharp(hap://www.youtube.com/watch?v=3CSXOWKSG98)Shopping202035 36. Pop-updigitalestores bol.comShopping202036 37. Hands-freeshopping ApplestoreappShopping202037 38. Trend4van6CUSTOMERSHOPPINGJOURNEYS WORDENMINDERLINEAIR Shopping202038 39. Asynchronouscustomerjourneys ForresterShopping202039 40. BluetoothSmartbrengtdedataindecloudalsonderdeelvandewinkel EsJmoteiBeaconsShopping202040 41. Trend5van6RETAILZALMEERENMEERINDE CLOUDPLAATSVINDEN. INFYSIEKESHOPENONLINE. Shopping202041 42. Metonzewearabledeviceskanalleseentouchpointzijn FancyGlassappShopping202042 43. Trend6van6INDETOEKOMSTVANRETAILINGIS ALLESEENTOUCHPOINT.Shopping202043 44. Niethetdeviceishettouchpoint,maarhetproduct. OfdemensnatuurlijkShopping202044 45. ThestoreiseverywhereShopping202045 46. GLASSALSCASEShopping202046 47. BOL.COMALS ONDERWERPShopping202047 48. PrincipevanGlass;geenappsmaarcontextdiensten Modellabs.info.nlShopping202048 49. denkmodelBOL.COMLEVERTKENNISENGEMAK, DEDATAUITGEDRAGISDEBRON. BOL.COMFACILITEERTDE WINKELERVARING. Shopping202049 50. bol.comisnietdewinkelwaarjeheengaatShopping202050 51. bol.comfaciliteerthetcontacttussenshopperenretailerShopping202051 52. GlassisbijuitstekhetvoertuigvandierolShopping202052 53. Shopping202053 54. Shopping202054 55. alsadviseurbijdemoeilijkekeuzesShopping202055 56. alsconversaXonstarterhttp://vimeo.com/46304267 Shopping202056 57. alsverkopermetvoorkennisShopping202057 58. alsprovidervandestoreeverywhereShopping202058 59. Futuretouchpoints Conclusie TouchpointsontwikkelennaardemomentenvanintenXevande consumentdiederetailervervult Permission-basedprolingbiedtretailersdekansrelevanttezijn incontextvandeconsument Shoppingwordtsociaal,hybride,asynchroonenconXnu Wegebruikeneenmixvandevicesnaastelkaar RelaJesmetdeconsumentviacuratedechteervaringen, gecombineerdmetperfectefulllmentShopping202059 60. ENNU?Shopping202060 61. Degevolgenvandealomaanwezigetouchpoints Detouchpointszijnmeermediadanwinkelsomte kopen.Deretailerzalduscapaciteitenmoeten ontwikkelenommediatekunnenmanagen. Deretailerkanzichfocussenophetleverenvanhet pladorm,maarvakerzaldeopJeomeencommunityte bouwenenteonderhouden. DetouchpointsengevolgenvoorinteracJeveranderen voortdurend.Zorgvooropenenexibelesystemenom metdeklantteverbinden. Shopping202061 62. Futureopretailmodel PSFK,2014hemes ern shoppinge Platformsms that enable spond to velop better nd add xperience.athnking retailer y data, man service to re and ext.Shopping2020 PSFK presents the Future of Retail 201462 63. Deretailerisklaarvoordefuturetouchpointsin2020MAAKJEAANBODVINDBAAR INDEALOMAANWEZIGEWINKEL DOORTEFOCUSSENOPDATALAAG ENZOTEBOUWENAANCOMMUNITY Shopping202063 64. DANK! IskanderSmit, @iskandr, iskander@info.nlShopping2020 65. References Thesereferencesareunsorted WearableTech.hap://www.bbc.co.uk/news/business-23579404 NoUI.hap://smethur.st/posts/176135799 Digitaloverlay.hap://www.psp.com/2013/07/future-of-entertainment-digital-overlay.html Nieuwgeld.hap://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_Jde_meet_the_future_of_branded_currency.html InformaJonconsumerism.hap://www.faz.net/aktuell/feuilleton/debaaen/ueberwachung/informaJon-consumerism-the-price-of-hypocrisy-12292374.html Privacysensing.haps://vimeo.com/46097693 AugmentedrealityIKEA.hap://www.markeJngonline.nl/nieuws/bericht/ikea-app-brengt-producten-tot-leven 3Dprinteddress.hap://www.wired.com/design/2013/07/catherine-wales-3-d-printer-fashion-designer/#slideid-165611 PersonalisaJedashboards.haps://www.media.volvocars.com/global/enhanced/en-gb/media/preview.aspx?mediaid=45561 Metaverse.haps://www.youtube.com/watch?v=CuSAqmtUnLs#at=519 Thestoreiseverywhere. hap://www.businessoashion.com/2013/07/the-store-is-everywhere-frog-forrester-google-nike-apple-steve-jobs-the-fancy-joe-einhorn.html Ebay3DprinJng.hap://mashable.com/2013/07/12/ebay-3d-print-iphone-app/?utm_cid=mash-com-t-main-photo GoogleinteracJvebillboards.hap://www.fastcompany.com/3014380/fast-feed/googles-futurisJc-airport-billboards-are-interacJve-allow-you-to-download-conten MotoX.hap://qz.com/89410/google-moto-x-smartphone-will-spy-on-you-247-and-youll-like-it/ Smartwatchesaspayment.hap://venturebeat.com/2013/06/29/why-smartwatches-are-the-real-future-of-mobile-payments/ InternetofThingseggnder.hap://qz.com/100510/ge-just-invented-the-rst-internet-of-things-device-youll-actually-want-to-own/ Googleresearchmobile.hap://think.withgoogle.com/databoard/#lang=en-us&study=20&topic=45 Instagrameconomy.hap://feedly.com/k/14NHSeM EcommerceEurope.haps://www.shopping2020.nl/containers.php?acJon=view&Container_Id=10 CornerConvenience-futuremovie.haps://vimeo.com/37870061 Sight-futuremovie.haps://vimeo.com/46304267 iOS7beacon.hap://www.macworld.com/arJcle/2041306/27-new-ios-7-features-apple-didnt-talk-about.html GFK-achterafbetalenonderzoek.hap://www.emerce.nl/nieuws/gp-achteraf-betalen-wint-populariteit SneekpeeqwebretailplaForm.hap://thenextweb.com/insider/2013/07/13/sneakpeeq-symphony-commerce/ Clicks-n-bricks.hap://www.markeJngfacts.nl/berichten/bricks-clicks-verkopen-minder-vaak-nee MITinterviewwearabletech.hap://www.technologyreview.com/qa/515681/wearable-compuJng-pioneer-says-google-glass-oers-killer-existence/ 10productsthatrethinkinterfaces. hap://thenextweb.com/insider/2013/05/28/insJncJve-innovaJon-10-experimental-projects-that-completely-rethink-computer-interfaces/ Bevermettablets.hap://www.emerce.nl/nieuws/bever-rust-winkels-uit-tablets Shopping202065 66. References Thesereferencesareunsorted Socialmediaendegroeivane-commerce.hap://www.dutchcowboys.nl/socialmedia/28377 On-demandmarkeJng.hap://www.mckinsey.com/insights/markeJng_sales/the_coming_era_of_on-demand_markeJng KarlLagerfeldconceptstore.hap://www.emerce.nl/wire/karl-lagerfeld-creert-samen-emakina-rijke-digitale-beleving-nieuwe-concept-store Zoekmachinevoorfysiekewinkels.hap://www.emerce.nl/nieuws/amsterdam-heew-zoekmachine-producten-fysieke-winkels Amerikaansewinkelshakenafmetf-commerce.hap://www.emerce.nl/nieuws/amerikaanse-retailers-haken-af-facebookcommerce Dehakenenogenvansamedaydelivery.hap://www.emerce.nl/achtergrond/haken-ogen-sameday-delivery Snellemobielesitesbelangrijkvooronlineshoppers.hap://www.emerce.nl/achtergrond/snelle-mobiele-site-belangrijk-online-shoppers FacerecogniJontospotvipsinstores. hap://www.npr.org/blogs/alltechconsidered/2013/07/21/203273764/high-end-stores-use-facial-recogniJon-tools-to-spot-vips Bijenkorfenm-commerce.hap://www.emerce.nl/cases/hoe-bijenkorf-succesvol-pioniert-mcommerce bol.comopentshoppingwallinRdamCS.hap://www.twinklemagazine.nl/nieuws/2013/07/bol.com-opent-virtuele-vakanJewinkel-op-roaerdam-cs/index.xml EmoJeszijndenieuwecookies.hap://www.emerce.nl/nieuws/aecJve-compuJng-volgende-stap-online-markeJng NieuwegeneraJebewegendeschermen.hap://www.nu.nl/gadgets/3409284/nieuwe-generaJe-bewegende-schermen-gepresenteerd.html MotoXpersonalisaJe.hap://www.motorola.com/us/consumers/Moto-X/moto-x,en_US,pg.html Nederlanderwilzelfscankassa.hap://www.emerce.nl/nieuws/nederlander-vooral-zelfscankassa ConceptstoreforsocialmediageneraJon.hap://www.psp.com/2013/04/social-media-department-store.html Oneproduct,manysites.hap://www.internetevoluJon.com/author.asp?secJon_id=838&doc_id=247891 MyOrder.hap://nno.wordpress.com/2013/02/18/met-secondscreen-zet-rabobanks-myorder-serieuze-stappen-in-mobiel-betalen-in-de-retail/ Rethinkmobileretail.hap://www.fastcodesign.com/1671987/fresh-from-ted-a-mind-blowing-app-that-could-remake-mobile-retail Reimaginestagesofretail.hap://radar.oreilly.com/2013/03/stages-of-retail-showrooming-baale-5-shopping-fee-ebay-yerdle.html Understandingstagesofretail.hap://blogs.hbr.org/cs/2013/03/understanding_the_stages_of_retail.html Schermenfuturemovie.hap://www.youtube.com/watch?v=jZkHpNnXLB0 Walmartmobilecheck-out.hap://allthingsd.com/20130320/walmart-expanding-iphone-checkout-system-to-more-stores-and-android/ Kinectinshoppingmalls.hap://readwrite.com/2013/03/16/microsow-new-kinect-enhancements-go-to-the-mall RealJmelocaJonawareness.hap://www.kurzweilai.net/rst-google-glass-use-for-real-Jme-focus-of-mulJple-viewers EmpatheJcalgorithms.hap://feedproxy.google.com/~r/Techcrunch/~3/HUGQw-H9v0U/ Sharingeconomy,newwayofliving.hap://gu.com/p/3hm65/tw VibraJngwindowsintrainsastouchpoint.hap://mashable.com/2013/07/04/vibraJng-train-window-ads/ ContactlenscompuJng.hap://www.fastcompany.com/3015060/heres-what-brick-and-mortar-stores-see-when-they-track-you EsJmotebeaconshap://esJmote.com/ Brick-and-mortartrackinghap://www.fastcompany.com/3015060/heres-what-brick-and-mortar-stores-see-when-they-track-youShopping202066