Virtual Workshop: How to Use HubSpot to Manage Inbound Client Campaigns Patrick SheaHead of Channel MarketingHubSpot

Al BiedrzyckiSenior Inbound Marketing ConsultantHubSpot

Patrick Shea@mpatrickshea

Head of Channel Marketing

Al Biedrzycki@albiedrzycki

Senior Inbound Marketing Consultant

HOUSEKEEPING NOTES

Webinar slides & video will be emailed1

2 Interact on Twitter: #InboundAgency

#InboundAgency

INBOUNDMARKETING.1

Inbound Marketing is a fundamental shift in how we relate to potential customers

#InboundAgency

200 Million

say “Do Not Call”

WHY INBOUND?

44% Recycle /

Trash

86% Skip Ads

91% Unsubscribe

#InboundAgency

• Client management has changed• Opportunity for smarter relationships• Adopt, outpace & retain g

WHAT DOES THIS MEAN FOR US?

WHY AGENCIESNEED INBOUND.2

INBOUND AGENCIES...

2 Can drive client retainers off red hot trends

#InboundAgency

1 Have built-in delivery model for scalable growth

INBOUND AGENCIES...

1 Can efficiently manage all critical elements of client campaigns to drive success

#InboundAgency

Can measure ROI for all client marketing activities

2

THE HABITS OF A SUCCESSFUL INBOUND AGENCY.

3

BENCHMARK CLIENT GOALS

Visits?

Leads?

Customers?

#InboundAgency

CREATE CONTENT

#InboundAgency

COMMUNICATE INTELLIGENTLY

#InboundAgency

ALIGN SALES & MARKETING

Sales Notifications CRM Integration

#InboundAgency

MEASURE & REPORT ROI

#InboundAgency

LIVE WORKSHOP.4

NEXT STEPS &ACTION ITEMS.5

#InboundAgency

Let’s Talk:http://bit.ly/AgencyTalk

Why did you lose your last client?

FINAL THOUGHT

QUESTIONS?Let’s Talk:http://bit.ly/AgencyTalk

THANK YOU.Let’s Talk:http://bit.ly/AgencyTalk