Inbound Marketing Essentials & Live HubSpot Demo

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  1. 1. Thanks for joining us! Please select youraudio mode on your GoToWebinar console.Inbound MarketingEssentials &Live HubSpot Demo
  2. 2. Agenda1Inbound Marketing Roadmap2Demonstration of the Tools3Requirements for your Success4Q&A 2
  3. 3. InboundMarketing1 Roadmap3
  4. 4. Inbound Marketing MethodologyThis is how effective marketers get more customers online.Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.Get LeadsPlace calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever youre offering and become leads.Get Send your leads automated emails to drive them along your buying Customers cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. AnalyzeAnalyze the success of your marketing campaigns, and determinewhich areas need further optimizations for future success. 4
  5. 5. Most Enterprise Marketing ToolsScattered, require advanced integration, and dont provide closed-loop analytics.BlogLeadLanding PagesNurturing5
  6. 6. HubSpot All-In-One Marketing Software OfferAnalyzeLandingPage CAMPAIGN Social Media Email LeadBlog Nurturing 6
  7. 7. HubSpot Has Customers Across the Globe 7
  8. 8. HubSpot Customers Get More Site TrafficCUSTOMER GROUP 2010 % Increase 2011 % Increase(5 months)(12 months)Overall160%430%B2B Companies160%450%B2C Companies150%380%CUSTOMER GROUP 2010 % Increase 2011 % Increase(5 months)(12 months)1 to 199 starting visitors 360%780%200 to 499 starting visitors 150% 610%500 to 1,999 starting visitors 120%380%2,000+ starting visitors 110% 240% 8
  9. 9. HubSpot Customers Get More LeadsAverage Number of Leads Each MonthLeads(starting with >50 leads per month)1600140012001000 800 600 400 200 03 4 567 8 91011 12 13 14 15 Months 9
  10. 10. Demonstration2 of the Tools10
  11. 11. LETSSHOW YOUHUBSPOT.
  12. 12. Easily createlanding pages and edit your forms.12
  13. 13. Create beautiful,personal emails tokeep your leads engaged. 13
  14. 14. Segment yourleads into listsso you can send them highlytargeted emails. 14
  15. 15. Use workflows tonurture leadsthrough yourbuying cycle. 15
  16. 16. Create optimizedblog posts & drive readers to yourlanding pages. 16
  17. 17. Find keywordsthat are easy torank for so you can start getting traffic more quickly. 17
  18. 18. Promote your content on all ofyour social profiles from one place &track your clicks. 18
  19. 19. Track your contactsin one place & get lead intelligence tohelp your sales team close deals.19
  20. 20. Measure your success via theanalytics tools & find areas to improve in.20
  21. 21. Requirements3 for Success 21
  22. 22. Requirements for Success Have interest in spending time and effort 1 to connect with internet leads 2 Have a concept of a lead or an eCommerce website 3 Commit 5-6 hours per week for a full year Be willing to create content & learn 4 inbound marketing 22
  23. 23. HubSpot Software PricingAll pricing below is annual. See full details at www.hubspot.com/pricing. < 100100-1K1K-10K 10K-100K100K-500K 500K-2M > 2MContactsContactsContactsContactsContacts Contacts Contacts Basic $2,400$3,600$4,800$8,400---Professional $4,800$8,400$12,000 $16,000 $21,600 $36,000 - Enterprise$8,400$12,000 $16,800 $21,600 $36,000 $60,000 Call us< 500 Unlimited VisitsVisits23
  24. 24. Get a Free Inbound Marketing Assessmentif youre one of the first 20 people to reach out! Ryan L. Ball rball@hubspot.com Greg Brown gbrown@hubspot.com Dan Sallydsally@hubspot.com Paul Rios prios@hubspot.com 24
  25. 25. Q&A425