Pedro Talaia - Inbound marketing by Hubspot

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  • INBOUND MARKETINGPEDRO TALAIA

  • OUTBOUND VS INBOUND

  • OUTBOUND VS INBOUND

    Outbound = push marketing

    Inbound = pull techniques

  • FIND YOUR REACH AND CREATE REMARKABLE CONTENT

    People want to get help and not to get services pushed into their e-mails.

    Find your reach and dont only focus on your website and whats happening on your webpage.

    Start creating content that give something new and share insights where people can live on.

  • SEO

  • SEO

    (S)earch (E)ngine (O)ptimization

    2 basic things:

    Search and Index

    Matching searches

  • SEO: BLACK HAT VS WHITE HAT

    Black Hat SEO is only about tricking search engines and getting banned

    White Hat SEO is delivering quality results to users trough your remarkable content

    Types of Black Hat SEO:

    Link Farms; Keyword Stuffing; Cloaking; Hidden Text;

  • LEADS

  • CONVERT VISITORS INTO LEADS

    A lead is when someone engages with your business. By filling out a form or subscribing a newsletter

    Always use a strong CTA (Call to Action) using a VEPA model (Valuable, Easy to Use, Prominent and Action Oriented)

  • CONVERT PROSPECTS INTO LEADS

    A prospect is someone that comes to your page from targeted traffic: landing pages or email marketing.

    Track your progress (Eg: Page Views; Submissions; Conversion Rate)

  • CONVERT LEADS INTO CUSTOMERS

    Grade and score your leads (Eg: Referrals - 2, Website Visits - 1, CTAs taken - 3)

    Nurture Your Leads based on the grade

    Measure your Reach

  • MAKE BETTER DECISIONS

  • MAKE BETTER DECISIONS

    Create a funnel (Prospect/ Leads/ Opportunity/ Customer)

    In the PROSPECT stage youll decide which sources/channels youll use to bring you the LEADS that you need to prepare to show your product

    OPPORTUNITY is when the potential customer decides

    And if he buys you get to the CUSTOMER stage.

  • MEASURE

    each stage by channel

    the yield by channel (prospects over customers)

    the ROI by channel

  • MEASURE YOUR PEOPLE

  • DARC

    D = Hire Digital Citizens

    A = Hire for Analytical Chops

    R = Hire for Web Reach

    C = Hire Content Creators