Vermont HubSpot User Group INBOUND '15 Recap

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Fall 2015 HUG:

INBOUND Announcements Recap & Discussion

Matthew Buckley

Marketing Manager, New Breed@mmbuckley

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KEY MARKETING LAUNCHES

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53%Of HubSpot customers use paid advertising.

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Discussion point: How do you measure the ROI of your paid ads?

InboundAds

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Discussion point: How do you measure the ROI of your paid ads?

ADS ADD-ON$100/monthThe easiest way to create, measure, and leverage ads for inbound marketing.

Create ad campaigns in HubSpot: Use LinkedIn and AdWords campaigns that tie into your existing marketing efforts.Measure conversions not clicks: Connect the dots by combining paid with HubSpot. Youll know what clicks convert into leads and customers, for each ad.

Discussion point:How do you measure the ROI of your paid ads?

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Discussion point: How do you measure the ROI of your paid ads?

Marketers: Create all these campaigns, run them, then once theyre out the door

Celebrate!

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Discussion point: How do you measure the ROI of your paid ads?

Marketers end up spending more time reporting than they do actually getting the campaigns out the door.

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Discussion point: How do you measure the ROI of your paid ads?

REPORTING ADD-ON$200/monthA centralized place to create multiple dashboards with custom reports for all your reporting needs.Discussion point:What metrics does your team need to report on regularly?

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HubSpots biggest value prop is all-in-one

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Discussion point: How do you measure the ROI of your paid ads?

Your customer experiences are not confined to just marketing and sales

online meetingsinvoicingeSignatureseventsBusiness Intelligencepresentationscustomer serviceretargeting

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Discussion point: How do you measure the ROI of your paid ads?

HUBSPOT CONNECTA series of new integrations that bring data into one integrated platform, HubSpot.Discussion point:What integrations do you currently use with HubSpot?

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Discussion point: How do you measure the ROI of your paid ads?

EASY INITIATIVE - EDITORSALL CUSTOMERSA newly designed editing experience that includes the option to create content with an inline editor.

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Discussion point:What are some benefits of seeing a live preview of your site as you create content?

EASY INITIATIVE - DASHBOARDSALL CUSTOMERSNewly designed dashboards for landing pages and website that allow you to manage and analyze your pages.

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Discussion point:How is it helpful to separate the managing and creating experience within your website pages?

EASY INITIATIVE PAGE DETAILSALL CUSTOMERSEasily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.

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Discussion point:How do you measure the performance of an individual page?

EASY INITIATIVE - LISTSALL CUSTOMERSA newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.

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Discussion point:How is it helpful to see a preview of your list as you build it?

EASY INITIATIVE CONTACT RECORDALL CUSTOMERSThe Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.

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Discussion point:What new information in the contact record are you excited to see?

EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISEYou can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.

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Discussion point:What are the benefits to staying within the Workflow app when creating your starting conditions?

SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERSA tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.

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Discussion point:How does viewing data that tells you where to add smart content help you optimize your pages for different audiences?

79%Of B2B marketers HAVE NOT established even traditional lead scoring.

Even though companies who excel at lead nurturing generate

50%More sales-ready leads at a

33%lower cost

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Discussion point: How do you measure the ROI of your paid ads?

PREDICTIVE LEAD SCORINGENTERPRISE ONLYA grade or score calculated based on historical data that shows how likely a contact is to close into a customer. Discussion point:How do your sales and marketing teams use lead scoring to prioritize their time and resources?

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LeadinFreeA HubSpot solution for small businesses using WordPress

Find out who's on your site and what they're doing: Leadin gives you the details you need to make your next move.More context for your conversations: Automatically finds publicly available information about each of your contacts. Details such as location, work history, and company info can give you more context when you reach out.Convert more visitors to contacts: Use the optional popup form to prevent people from slipping through the cracks. Keep your email tool up-to-date: Pushe contact to an email list of your choice without replacing any forms.

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Discussion point: How can this benefit small businesses

KEY SALES LAUNCHES

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PROSPECTS EMAILSALL CUSTOMERS

The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.

Discussion point:How can this email help your sales team prioritize who to reach out to?

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SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERSSidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed. Discussion point:How do you currently get introduced to a mutual connection?

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SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS

Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.Discussion point:What is your typical follow-up strategy for your prospects?

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SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS

Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce. This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar.

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@MENTIONSALL CUSTOMERS

@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.

Discussion point:What tools does your team use to collaborate on deals or tasks?

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GMAIL INTEGRATIONALL CUSTOMERSGmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.

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MULTIPLE DEAL PIPELINESALL CUSTOMERSMultiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.

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KEY TAKEAWAYS

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Marketing reporting and attribution is more important than ever before

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Discussion point: How do you measure the ROI of your paid ads?

Marketers are looking for new ways to help their audience find their content

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Discussion point: How do you measure the ROI of your paid ads?

Technology is trickling down to the small business

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Discussion point: How do you measure the ROI of your paid ads?

The sales department is being disrupted by new technologies

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Discussion point: How do you measure the ROI of your paid ads?

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Discussion point: How do you measure the ROI of your paid ads?

Online at:

vt.hubspotusergroups.com

Suggestions for our next meet up!

http://vt.hubspotusergroups.com/2016-hugvt-ideas

LinkedIn Group:

Vermont B2B Inbound Marketing - HubSpot User GroupPrivate Group

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Discussion point: How do you measure the ROI of your paid ads?

Thank You!

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