Inbound Marketing at HubSpot

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  1. 1. InboundMarketingwithHubSpotAn end to expensive marketing fantasiesLaura Fitton@pistachio
  2. 2. Laura @Pistachio FittonExcited & geeky about where all this leads!"oneforty.com4,000+ apps Twitter for Dummies83,000 TwitterReaders@pistachioFounder
  3. 3. Less of this.3
  4. 4. More of this.4
  5. 5. fantasiesmarketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting.5
  6. 6. fantasiesmarketingMy leads & prospects arenot on Facebook.Social networking is a fad.Twitter is about what youhad for lunch.LinkedIn is just forrecruiting.6
  7. 7. 41% of B2B companiesusing Facebook haveMARKETINGFACT acquireda customerfrom it.
  8. 8. US Internet users spend 3X more minutes on blogs & social networks than on email.= 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010 8
  9. 9. FACT Businesses with1000+ followers get6Xmoretrafficthan those with