Hubspot Inbound Marketing Essentials Webinar - International

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  1. 1. Thanks for joining us! Please select youraudio mode on your GoToWebinar console.Inbound MarketingEssentials &Live HubSpot Demo
  2. 2. Agenda1Inbound Marketing Roadmap2Demonstration of the Tools3Requirements for your Success4Q&A 2
  3. 3. InboundMarketing1 Roadmap3
  4. 4. Inbound Marketing MethodologyThis is how effective marketers get more customers online. Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Get Leads Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever youre offering and become leads. Get Send your leads automated emails to drive them along yourCustomersbuying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.Analyze Analyze the success of your marketing campaigns, anddetermine which areas need further optimizations for futuresuccess. 4
  5. 5. Most Enterprise Marketing ToolsScattered, require advanced integration, and dont provide closed-loop analytics.Blog LeadLanding PagesNurturin g5
  6. 6. HubSpot All-In-One Marketing SoftwareOffer AnalyzeLanding PageCAMPAIG N Social MediaEmail Lead Blog Nurturing6
  7. 7. HubSpot Has Customers Across the Globe 7
  8. 8. HubSpot Customers Get More Site TrafficCUSTOMER GROUP 2010 % Increase 2011 % Increase(5 months)(12 months)Overall160% 430%B2B Companies160% 450%B2C Companies150% 380%CUSTOMER GROUP 2010 % Increase 2011 % Increase(5 months)(12 months)1 to 199 starting visitors 360% 780%200 to 499 starting visitors 150% 610%500 to 1,999 starting visitors 120% 380%2,000+ starting visitors 110% 240% 8
  9. 9. HubSpot Customers Get More LeadsAverage Number of Leads Each MonthLeads(starting with >50 leads per month)1600140012001000 800 600 400 200 03 4 5 678910 11 12 13 14 15 Months 9
  10. 10. Demonstration2 of the Tools10
  11. 11. CONTACTSA 360 Degree View of your Leadsacross all channels and interactions
  12. 12. SOCIAL MEDIAIntegrations are where social gets powerful
  13. 13. LANDING PAGESYour all-in-one campaign control center
  14. 14. SMARTELEMENTSAutomatically adapt to reflect your viewers
  15. 15. Someone who hadbeen talking with yoursales team forweeks. Get Started With30 Free Days Start Your Trial
  16. 16. shouldnt see thesame homepage asyour early-stage leads.Learn More inOur Tip SheetDownload Your Copy
  17. 17. Early stage offer Late stage offer
  18. 18. M EMAILThe most integrated email system anywhere
  19. 19. WORKFLOWSThe right messageto the right personat the right timethrough the right medium.
  20. 20. MOBILE APPTake HubSpot With You
  21. 21. SALESFORCEINTEGRATIONOnly sync sales-ready leads to Salesforce
  22. 22. Requirements3 for Success 43
  23. 23. Requirements for Success Have interest in spending time and effort 1 to connect with internet leads 2 Have a concept of a lead or an eCommerce website 3 Commit 5-6 hours per week for a full year Be willing to create content & learn 4 inbound marketing 44
  24. 24. HubSpot Software Pricing 1 Go to www.hubspot.com/pricing 2 Price = base package choice + # of contacts 3 Training starts at $2,000 one-time fee 45
  25. 25. Get a Free Inbound Marketing Assessmentif youre one of the first 20 people to reach out!Ryan L. Ballrball@hubspot.comGreg Browngbrown@hubspot.comDan Sallydsally@hubspot.comPaul Riosprios@hubspot.com46
  26. 26. Q&A447