Video & Inbound Marketing, Three HubSpot Case Studies

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  1. 1. Video & Inbound Marketing These slides are up atwww.rebeccacorliss.com
    • Three HubSpot Case Studies
  2. 2. Nice toMeetYou
    • Rebecca Corliss
    • Inbound Marketing Manager
    • HubSpot
    • Twitter:@repcor
  3. 3. WhatsHubSpot ?
    • Founded in July 2006; grew out of research at MIT
    • Sells inbound marketing software
    • 2,300+ customers; 130+ employees
  4. 4. TraditionalMarketing = Outbound
  5. 5. InboundMarketing
  6. 6. WhatIsInbound Marketing? Leads Website Visitors Customers
  7. 7. VideoBudget vs.Brains
  8. 8. Agenda
    • Case Study 1:Viral Video
    • Case Study 2:Webinar
    • Case Study 3:Video Podcast
  9. 9. Case Study 1:ViralVideo
    • You Oughta Know
    • Inbound Marketing
  10. 10. Goalsof the Video
    • 1.Teach inbound marketing
    • 2.Build links into HubSpot.com
    • 3.Drive traffic to HubSpot.com
    • 4.Increaseorganic search traffic
    • "inbound marketing
  11. 11. ViewVideo Launch Video
  12. 12. Tools
    • Create
    • GarageBand
    • JVC Camera*
    • iMovie*
    • Promote
    • YouTube
    • Blog
    • Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)
  13. 13. ResultsI
    • 40,000 viewsin seven days
    • Inbound marketing search traffic
    • increased by100%
  14. 14. ResultsII
    • 8 thousandblog post views
    • Over50 different blogswrote about
    • the video
  15. 15. UnexpectedResults
    • The video built companymoraleand
    • helped sales repssell .
  16. 16. Case Study 2:Webinar
    • How to Monitor Your Social Media Presence in 10 Minutes a Day
  17. 17. WebinarProcess
  18. 18. ToolsI
    • Create
    • PPT
    • HubSpot
    • Vcall*
    • Headset & Phone
    • Camtasia
    • Microphone
    • Brightcove (Formally Blip.tv)
    • Media API & iTunes
  19. 19. ToolsII
    • Promote
    • Organic Email/Prospect Lists
    • Share Links
    • Inbound Marketers LinkedIn Group
    • @HubSpot (and personal Twitter accounts)
    • HubSpot Fan Page
    • Blog CTAs
    • HubSpot Homepage
  20. 20. LeadGeneration
  21. 21. LeadResults
    • Webinar Registrants:10,000+
    • Recording Registrants:450 (in 9 days)
    • Live Attendees : 3,500
    • Recorded Viewers : 1,650
    • Leads:10,450+
  22. 22. Case Study 3:HubSpot TV Live every Friday at 4:00pm atwww.hubspot.tv
  23. 23. Tools
    • Create
    • Canon GL2
    • Lavalier Mics
    • LiveStream.com
    • iMovie
    • Blip.tv & iTunes
    • Blog
    • Twitter
  24. 24. Results
    • Live Viewers:60 100 / episode
    • iTunes Viewers:1,500 2,000 / episode
    • Drives
    • Blog Visitors
    • Blog Subscribers
  25. 25. OtherResults
    • Builds companyculture and tradition
    • Increasesexposurewithin tech and
    • marketing community
    • Helps buildrelationships
  26. 26. Final Thoughts:I Love Video
  27. 27. Thanks! Questions?
    • Rebecca Corliss
    • Twitter:@repcor
    • Blog:www.rebeccacorliss.com
    • HubSpot
    • Website:www.HubSpot.com
    • Blog :http://blog.hubspot.com