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The Design Portfolio of Ilse R. Colby

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  • What I Know About_ WHAT I DONT KNOW

    THE DESIGN PORTFOLIO OF ILSE R. COLBY

  • 002_ ILSE COLBY

  • 003_ What I Know About

  • 004_ ILSE COLBY

  • If you dont know something,

    _ film producer Bob Weinstein

    For me, the key to coming up with good answers has been to have good questions, and to not be afraid to ask them. As a designer, Ive learned to own what I know, but Ive also learned that no one knows everything, and that the people who think they do, well, they know the least. Although designers are often charged with producing answers rather than posing questions, it has been my curiosity about each project, along with my willingness to ask questions which has fueled each of my most successful projects.

    admit it.

    005_ What I Know About

  • 006_ ILSE COLBY

  • 005_ INTRODUCTION008 _ AERO STORE 010_ BON SANT024_ TIDY038_ AERO BRAND

    060_ BITTERSWEET072_ WAYFINDING088_ ORVIS DOG100_ CHIPOTLE114_ CARNIVAL PAPER

    132_ SPRINKLES HOME142_ IDENTITIES156_ THANK YOU 160_ COLOPHON

    What I Know About_ THE CONTENTS

    TCINSIDE

    007_ What I Know About

  • In Michael Osbornes Package Design 04 class we star ted

    with a store cal led Aero, an of fshoot of Target with a

    higher pr ice point . From there , i t was up to us to take the

    new store some place excit ing , and to f igure out how it

    would work and what types of products would be sold

    under which brands . We came up with everything f rom

    the brand names and personal it ies , to the inventory of

    products . The only rule for this project was that it needed

    to work . I t was an incredible experience and we ended up

    with a project I m proud of, and was proud to present on

    the main stage at The Diel ine/ HOW Packaging Conference

    in Chicago, I l l inois in June of this year.

    What I Know About_ MAKING IT WORK

    A ssignment _ Cla ss _ Instr uctor_ A E R O S TO R E D E S I G N PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    INTRO

    00

    008_ ILSE COLBY

  • A ssignment _ Cla ss _ Instr uctor_ A E R O S TO R E D E S I G N PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    009_ What I Know About

  • What I Know About_ FOOD PACKAGING

    01PROJ ECT_ 0 1 PROJ ECT_ 0 1

    AERO_ BON SANT

    TIDY

    STORE BRAND

    BITTERSWEET

    ONE

    010_ ILSE COLBY

  • PROJ ECT_ 0 1 PROJ ECT_ 0 1

    Sometimes when I open a bag of pasta, it all spills out. And then I just dont really feel like eating pasta anymore.

    011_ What I Know About

  • The goal was to design a l ine of food and beverages that

    would make good food easier easier to buy, easier to

    open , and easier to eat . We created Bon Sant and rose to

    each of these chal lenges in order to provide the customer

    with high-qual ity, gourmet food packaged in s imple ,

    functional s tructures . The Bon Sant tagl ine of Good Food

    & Good Health ref lects back to the Aero brand promise,

    which reminds us that par t of Expecting More From Life ,

    means expecting more f rom our food as wel l as the experi-

    ence of enjoying it .

    What I Know About_ FOOD PACKAGING

    01A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    ONE

    012_ ILSE COLBY

  • In order to real ly f igure out the needs of the Bon Sant

    customer, we looked at our own l ives and asked ourselves

    what we wanted f rom our food and what was lacking in

    our shopping , cooking , and eating experience. What we

    discovered was that much of our food packaging worked

    f ine on the shelf in the store , but did not cater to our

    in-home needs . We found that our bags of pasta were

    tear ing and spi l l ing , i t was dif f icult to keep our r ice f resh ,

    not being able to see enough of the contents of ten caused

    us to buy the wrong products , and that there was nothing

    about our pasta packaging that made us want to display it .

    So we created Bon Sant.

    How We Solved_ FOOD PACKAGING

    A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    013_ What I Know About

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    016_ ILSE COLBY

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    017_ What I Know About

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    018_ ILSE COLBY

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    019_ What I Know About

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    020_ ILSE COLBY

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    021_ What I Know About

  • What I Still Want To Know About_ FOOD

    01A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    _ What makes pasta taste so freaking good?

    _ Do your Comfort Foods change over time?

    _ Why put raisins in chocolate chip cookies?

    _ Why cant I live on just peanut butter and celery?

    _ If Brunch caught on, why didnt Linner?

    ONE

    022_ ILSE COLBY

  • A ssignment _ Cla ss _ Instr uctor_ A E R O _ B O N S A N T PAC K AG E D E S I G N 0 4 M I C H A E L O S B O R N E

    023_ What I Know About

  • What I Know About_ PERFORMANCE PRODUCTS

    02 BON SANTAERO_ TIDY STORE BRAND

    BITTERSWEET

    PROJ ECT_ 02