What I Know About_ WHAT I DON’T KNOW
THE DESIGN PORTFOLIO OF ILSE R. COLBY
002_ ILSE COLBY
003_ What I Know About
004_ ILSE COLBY
If you don’t know something,
_ film producer Bob Weinstein
“
For me, the key to coming up with good answers has been to have good questions, and to not be afraid to ask them. As a designer, I’ve learned to own what I know, but I’ve also learned that no one knows everything, and that the people who think they do, well, they know the least. Although designers are often charged with producing answers rather than posing questions, it has been my curiosity about each project, along with my willingness to ask questions which has fueled each of my most successful projects.
admit it.
005_ What I Know About
006_ ILSE COLBY
005_ INTRODUCTION
008 _ AERO STORE
010_ BON SANTÉ
024_ TIDY
038_ AERO BRAND
060_ BITTERSWEET
072_ WAYFINDING
088_ ORVIS DOG
100_ CHIPOTLE
114_ CARNIVAL PAPER
132_ SPRINKLES HOME
142_ IDENTITIES
156_ THANK YOU
160_ COLOPHON
What I Know About_ THE CONTENTS
TCINSIDE
007_ What I Know About
In Michael Osborne’s Package Design 04 class we star ted
with a store cal led Aero, an of fshoot of Target with a
higher pr ice point . From there , i t was up to us to take the
new store some place excit ing , and to f igure out how it
would work and what types of products would be sold
under which brands . We came up with everything f rom
the brand names and personal it ies , to the inventory of
products . The only rule for this project was that it needed
to work . I t was an incredible experience and we ended up
with a project I ’m proud of, and was proud to present on
the main stage at The Diel ine/ HOW Packaging Conference
in Chicago, I l l inois in June of this year.
What I Know About_ MAKING IT WORK
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INTRO
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What I Know About_ FOOD PACKAGING
01PROJ ECT_ 0 1 PROJ ECT_ 0 1
AERO_ BON SANTÉ
TIDY
STORE BRAND
BITTERSWEET
ONE
010_ ILSE COLBY
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Sometimes when I open a bag of pasta, it all spills out. And then I just don’t really feel like eating pasta anymore.
011_ What I Know About
The goal was to design a l ine of food and beverages that
would make good food easier— easier to buy, easier to
open , and easier to eat . We created Bon Santé and rose to
each of these chal lenges in order to provide the customer
with high-qual ity, gourmet food packaged in s imple ,
functional s tructures . The Bon Santé tagl ine of Good Food
& Good Health ref lects back to the Aero brand promise,
which reminds us that par t of Expecting More From Life ,
means expecting more f rom our food as wel l as the experi-
ence of enjoying it .
What I Know About_ FOOD PACKAGING
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ONE
012_ ILSE COLBY
In order to real ly f igure out the needs of the Bon Santé
customer, we looked at our own l ives and asked ourselves
what we wanted f rom our food and what was lacking in
our shopping , cooking , and eating experience. What we
discovered was that much of our food packaging worked
f ine on the shelf in the store , but did not cater to our
in-home needs . We found that our bags of pasta were
tear ing and spi l l ing , i t was dif f icult to keep our r ice f resh ,
not being able to see enough of the contents of ten caused
us to buy the wrong products , and that there was nothing
about our pasta packaging that made us want to display it .
So we created Bon Santé.
How We Solved_ FOOD PACKAGING
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What I Still Want To Know About_ FOOD
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_ What makes pasta taste so freaking good?
_ Do your Comfort Foods change over time?
_ Why put raisins in chocolate chip cookies?
_ Why can’t I live on just peanut butter and celery?
_ If Brunch caught on, why didn’t Linner?
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What I Know About_ PERFORMANCE PRODUCTS
02 BON SANTÉ
AERO_ TIDY
STORE BRAND
BITTERSWEET
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024_ ILSE COLBY
I throw all my cleaning supplies in a closet so no one can see them. I have no idea what’s in there.
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What I Know About_ PERFORMANCE PRODUCTS
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With our l ine of per formance products , we knew we
wanted to do something dif ferent . One of the common
complaints that we al l had with products that we ourselves
were using , was that there was nothing designer about
them. The products worked, which was great , but the
bottom l ine is that of course it should work . We wanted to
create a brand of products that went beyond doing their
job, and fulf i l led the needs of the aesthetical ly-minded
consumer. Our goal for T idy was simple: to create a brand
of hard-working , good- looking and honest products with a
strong personal ity and a humorous tone.
TWO
026_ ILSE COLBY
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How We Solved_ PERFORMANCE PRODUCTS
Tidy is our brand of smooth-talk ing per formance
products , which speak directly to the consumer. Using a
strong and l i teral voice throughout the entire l ine , T idy is
s traight-forward , honest , and funny— the per fect cleaning
companion . Each product te l ls you exactly what it can do
and does it with a smile on it ’s face. Our concept was for
the products to speak for themselves , and to say it in a
clean and catchy enough way, so that the consumer would
feel comfor table leaving the products out in the open ,
rather than feel ing l ike they belong unseen in a cupboard .
027_ What I Know About
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030_ ILSE COLBY
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032_ ILSE COLBY
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What I Still Want To Know About_ CLEANING
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_ How long can I go without sweeping under the bed?
_ Who do I have to thank for scentless dryer sheets?
_ Is there anything you can’t clean with baking soda?
_ Where are all these dust bunnies coming from?
_ Is it possible that they’re mating under my bed?
TWO
036_ ILSE COLBY
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What I Know About_ SMART SHOPPING
03 BON SANTÉ
TIDY
AERO_ STORE BRAND
BITTERSWEET
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THREE
038_ ILSE COLBY
Basically I do like to be cheap, I just don’t like to feel like I’m being cheap.
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What I Know About_ SMART SHOPPING
03 Before taking this c lass , I wasn’t famil iar with the term
Store Brand, which is s trange since I buy store brand
products a l l the t ime; i t ’s the generic brand. For me, the
only reason I buy store brand products is because they
are general ly a better value- more bang for my buck . I t ’s
smart shopping def inite ly, but what about fun shopping?
From this question , we set out to solve the problem of
the no-fun store brand. For our Aero l ine , we wanted the
products to feel a l ive . We didn’t want the consumer to
have to choose between good value and good design , and
we wanted them to make the choice to buy Aero based on
the products themselves , not just the pr ice .THREE
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How We Solved_ SMART SHOPPING
With the cr iter ia checkl is t of good value, good design and
good fun , we came up with our design concept for Aero.
We decided to design each Aero product l ine with it ’s
own look and feel , rather than having everything f rom the
medicine to the milk look exactly the same. Not only did
this help to dif ferentiate one product l ine f rom the other,
but it a lso showed the consumer that Aero understands
that what you want f rom your outdoor products is
dif ferent f rom what you want f rom your dairy products .
U lt imately, each of these changes contr ibute to a much
more enjoyable and customized shopping experience for
the Aero customer.
041_ What I Know About
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045_ What I Know About
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047_ What I Know About
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052_ ILSE COLBY
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054_ ILSE COLBY
055_ What I Know About
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056_ ILSE COLBY
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What I Still Want To Know About_ VITAMINS
03 _ Why can’t I take them without gagging?
_ How do they get the liquid in those little gel caps?
_ I never take vitamins, so why do I feel fine?
_ Who invented vitamins?
_ Is it bad to eat kid’s chewy vitamins like candy?
THREE
058_ ILSE COLBY
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What I Know About_ SWEET THINGS
04 BON SANTÉ
TIDY
STORE BRAND
AERO_ BITTERSWEET
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060_ ILSE COLBY
Sweets are the best gift to bring to someone because usually you get to eat some too.
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What I Know About_ SWEET THINGS
04 I ’ve got to say, this is k ind of my depar tment ; I know my
sweets . This has a lways been the case, not at a l l to the
dismay of my chi ldhood dentist . That aside, the goal for
B it tersweet , which is our bakery l ine , was to create an
environment and product l ine that addressed every aspect
of the word sweet . We wanted to create a brand that
was approachable and luxur ious , as wel l as sophisticated
and cute . We used the word cute with great intention ,
focusing a long the way on our hope that when the
customer saw Bit tersweet products , they might just have
to say “awwwwwwwww.”
FOUR
062_ ILSE COLBY
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How We Solved_ SWEETS THINGS
Focusing on our goal of looking and feel ing sophisticated
cute , we knew that this brand had to have a lot of
personal ity. In order to convey that sweet personal ity in
a fun and approachable way, we created a Bit tersweet
mascot , and used her the image of her face to brand our
l ine . We also brought in the secondary e lement of f resh
and clean l ine ar t in order to give texture and punch to our
i l lustration-based packages . We wanted each item to feel
luxur ious and celebrated , and to make the customer feel
as i f they were being gif ted with something specia l . We
incorporated detai ls such as scal loped edges and playful
die-cuts to add that extra “awwwwww.”
063_ What I Know About
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What I Still Want To Know About_ SWEETS
04 _ Why does my Red Velvet always come out purple?
_ Why does white sugar have to be so bad for us?
_ What is it about chocolate that affects us like that?
_ How do you deep fry ice cream? (Really, how?)
_ Mimi’s Ginger Cookies or Nana’s Sugar Cookies?
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071_ What I Know About
What I Know About_ WAYFINDING
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072_ ILSE COLBY
I once saw two one-way street signs pointing in opposite directions. I’m a great driver but I couldn’t figure that one out.
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What I Know About_ WAYFINDING
05 The way we perceive our environment and move around in
it , is in many ways a direct indication of how successful ly
the space is organized . Par t of this job belongs to the
graphic designers to communicate the parameters ,
increments , purpose, and intended navigational path
through a given environment . A successful system of
wayf inding can directly af fect how successful ly a person
can move around any given space. I t requires that the
system be clear, in many cases legible , and easi ly
digested by an audience in motion . The purpose of this
conference is to come together with designers and other
specia l is ts , to discuss systems of wayf inding .FIVE
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What I Still Want To Know About_ WAYFINDING
05 _ How cool are compasses!? (Way cool.)
_ Will I ever get to see a street sign being put up?
_ Can you really just name your own road?
_ German signage; how are there not more accidents?
_ Where will I go next?
FIVE
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What I Know About_ MY DOG, TROUT
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088_ ILSE COLBY
Before we got our dog, I wanted one so badly that I once went to the pet store and bought food and toys just to see how it felt.
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What I Know About_ MY DOG, TROUT
06 Well , I know that he’s the best dog in the world . I a lso
know that we dog-owners are crazy; we’d do anything
for our dogs , including spending a for tune on good
food, documenting their every move on our phones and
cameras , c leaning up their vomit when they get into
who-knows-what-that- is , waking up at dawn to take them
out (actual ly, our dog sleeps unti l noon , but I hear that ’s
not fun), and of course picking up their business in bags
that are way too thin to be picking up business . And in
exchange for a l l that , they do one thing . They make every
day better. I t ’s a fa ir trade, and proof enough that owners
would pay Orvis pr ices for Orvis- qual ity dog food. SIX
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What I Still Want To Know About_ MY DOG
06 _ What dream are you having that makes your mouth move?
_ Which flavor of dog food do you like the best?
_ When are you going to learn to lift your leg? Ever?
_ What was your life like before we knew you?
_ Am I your favorite human, or is Eli? (It’s me, isn’t it?)
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What I Know About_ CHIPOTLE
07 A ssignment _ C H I P OT L E C A M PA I G N
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SEVEN
100_ ILSE COLBY
Last semester I ate at Chipotle twice in one day. I’m not proud of that, but it was pretty awesome.
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What I Know About_ CHIPOTLE
07 The Chipotle idea of “Food with Integrity” is a phi losophy
which mandates that the company always str ives to do
and be better. Their goal is to change the way people
think about and eat fast food, which would be a great idea
if anyone had heard of it . Before working with Chipotle
on this project , I was unaware that they were going to
such great lengths in the del ivery and production of their
food, in order to benef it the customer, the farmers , and
the environment . Our solution to this problem was to
introduce these ef for ts by encouraging people to think
before they eat , and to re introduce eating at Chipotle as
one way to Be Good To Yourself.SEVEN
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What I Still Want To Know About_ BURRITOS
07 _ Will anyone’s breakfast burrito ever rival mine?
_ When will I have a pet burro to name Burrito?
_ How do I perfect the no-leak burrito fold?
_ Where do you buy those giant restaurant tortillas?
_ Why am I not eating a burrito right now?
SEVEN
113_ What I Know About
What I Know About_ FREAK SHOWS
08 A ssignment _ C A R N I VA L PA P E R P R O M O
Cla ss _ T Y P O G R A P H Y 03
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114_ ILSE COLBY
I’ve never seen a freak show, but I did see a show at the fair called The Miracle Of Birth, which was pretty scary.
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What I Know About_ FREAK SHOWS
08 Behind every circus act is a real person with a real l i fe and
real s tory. I used the idea of the vintage circus , specif ical ly
the human amusement acts , to show the many facets of
the person versus the persona they played. I showcased
several h istor ical acts f rom these “ f reak shows” and docu-
mented how their real it ies dif fered and, in some cases ,
mirrored their character in the show. This paper promotion
for Mohawk Paper ’s Carnival l ine included a promotional
book , swatch cards , swatch container, and poster a imed
towards displaying and promoting Carnival , through both
the mater ia ls as wel l as subject matter.
EIGHT
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www.mohawkpapers.com/carnival
CARNIVAL BY MOHAWK FINE PAPERS
CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK
MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)
* *
www.mohawkpapers.com/carnival
CARNIVAL BY MOHAWK FINE PAPERS
CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK
MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)
* *
VELLUMSMOOTHLINENHOPSACKFELTCORDWAIN
www.mohawkpapers.com/carnival
CARNIVAL BY MOHAWK FINE PAPERS
CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK
MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)
* *
126_ ILSE COLBY
A ssignment _ Cla ss _ Instr uctor_ C A R N I VA L PA P E R P R O M O T Y P O G R A P H Y 03 ARIEL GREY
www.mohawkpapers.com/carnival
CARNIVAL BY MOHAWK FINE PAPERS
CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK
MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)
* *
Welcome to the vibrant world of Carnival Paper! With 21 quintessential colors, nine basis weights, nine
duplexes and nine finishes, Mohawk Carnival is not your average workhorse. Its reliability on press and breadth of
line make it ideal for every job. Look to Carnival for a comprehensive selection of offset and digital printing papers at a competitive price. And because it features a
range of 30% pcw shades, it’s an environmentally sustain-able choice, as well.
MORE
127_ What I Know About
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fi g. 10 Average adult male giant hand proportions
fi g. 09 Normal 5’10”adult male hand
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fi g. 10 Average adult male fi g. 10 Average adult male giant hand proportionsgiant hand proportions
fi g. 09 Normal 5’10”adult fi g. 09 Normal 5’10”adult male handmale hand
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What I Still Want To Know About_ THE CIRCUS
08 _ Why haven’t I ever seen a circus on the road?
_ How do they transport the really big animals?
_ Why don’t clowns just try not being scary?
_ What’s the most dangerous job in the circus?
_ Did Dolly Dimples really enjoy being in the show?
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What I Know About_ CUPCAKES09 A ssignment _ S P R I N K L E S H O M E WA R E
Cla ss _ PAC K AG E D E S I G N 03
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I worked at a bakery where we were allowed to eat the damaged items. We used to knock cupcakes off the shelf when we got hungry.*
* I only did this once or twice. Per day.
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What I Know About_ CUPCAKES
NINE
09 I ’m a gir l who knows cupcakes . I especia l ly love the
homemade stick-to-the-pan kind of cupcakes that need
no occasion to justif y their creation . This is not to say that
I scof f at the expensive cupcakes; quite the contrary in
fact ! That ’s why I chose Sprinkles Cupcakes as my brand
to appropriate to the houseware sector. Spr inkles is a
wel l -known and wel l - regarded brand with a young, strong,
loyal fo l lowing with pretty deep pockets . I bel ieve that this
l ine would successful ly extend to the houseware sector
because it a lready exudes many of the same qual it ies that
people look for in their l i festyle products — qual ity, design ,
trend, luxury, as wel l as something sweet .
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What I Still Want To Know About_ CUPCAKES
NINE
09 _ Is it really more polite to eat them with a fork?
_ Who had the great idea to charge $2.50 for a mini??
_ What makes it a cupcake and not a muffin?
_ What’s the fun in these new cake-size cupcakes?
_ What’s this about replacing butter with applesauce?
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What I Know About_ IDENTITIES
10 A ssignment _ VA R I O U S I D E N T I T I E S
Cla ss _ PAC K , I D , A N D G D
Instr uctor_ VA R I O U S
IDENTITIES _ 1 0 IDENTITIES _ 1 0
TEN
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I looked like a boy until I was six. I m not sure if it was the bowl cut or the glasses, but I got rid of both, just to be safe.
IDENTITIES _ 1 0 IDENTITIES _ 1 0
,
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What I Know About_ IDENTITIES
10 As people , each of us is mult i -faceted , interesting and
unique. As a designer, I feel that it is especia l ly important
to embrace your inner Schizo and be able to jump in and
out of dif ferent roles in order to truly tap into the target
audience. One of my favorite aspects of design is how
much you get to learn . Of course there is a lways more
to be learned on the design side of things , but addit ion-
al ly, you get to learn about dif ferent types of people , and
are forced to real ly get inside their head and adopt their
wants and needs in order to design to them. The fol lowing
is a selection of Identit ies a l l of which I fe lt were the prod-
uct of some of my most successful research .TEN
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Identities _ Identities _B I T T E R S W E E T B O N S A N T É
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Identities _ Identities _B I T T E R S W E E T B O N S A N T É
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Identities _ Identities _T I DY A E R O
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Identities _ Identities _T I DY A E R O
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Identities _ Identities _TA B L E S P O O N JAC K I N T H E B OX
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Identities _ Identities _TA B L E S P O O N JAC K I N T H E B OX
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Identities _ Identities _JAC K I N T H E B OX A LT E R N AT I V E T H E B AC K YA R D P R OJ EC T
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Identities _ Identities _JAC K I N T H E B OX A LT E R N AT I V E T H E B AC K YA R D P R OJ EC T
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Identities _ Identities _S K Y P E S K Y P E A LT E R N AT I V E
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Identities _ Identities _S K Y P E S K Y P E A LT E R N AT I V E
What I Know About_ GRATITUDE
To My Teachers_ THANK YOU ESPECIALLY TO MARY SCOT T FOR YOUR TIRELESS ENCOUR AGEMENT DURING THIS FINAL PUSH. YOU REMINDED ME THAT I DESERVE
TO BE A DESIGNER , AND I COULDN ’T HAVE DONE THIS WITHOUT YOU. THANK YOU ALSO TO AUDRE Y DONALDSON FOR YOUR CRITIQUES OF
THIS BOOK AND GENER AL TOLER ANCE OF MY OCCASIONAL PORTFOLIO FR AZZLE. MICHAEL OSBORNE: THANK YOU. YOUR CL ASS , AND THE
WORK WE DID IN IT, HAS SUDDENLY MADE THIS ALL VERY EXCITING . THANK YOU, THANK YOU, THANK YOU FOR BRINGING US TO CHICAGO AND
FOR JUST BEING AN AMAZING TEACHER . I CAN ’T WAIT TO SEND YOU AND MARY AN E-MAIL SAYING THAT I GOT A (REALLY GREAT ) JOB! TO
ROL AND YOUNG , TOM MCNULT Y, ARIEL GRE Y, HUNTER WIMMER , AND JENNY J I : THANK YOU FOR HELPING ME FIND MY WAY AT THE ACADEMY
AND IN THE WORLD OF DESIGN. I AM FOREVER GR ATEFUL. THANK YOU TO DARELL HAYDEN FOR HELPING ME GET THE WORDS OUT; WE ALL
KNOW I HAVE A LOT TO SAY, AND NOW I KNOW HOW TO SAY IT ! THANK YOU TO CELINA AND K AREN AT 79 NM FOR ALL OF YOUR WORK AND
HELP BEHIND THE SCENES . THANK YOU TO MY ADVISOR JENNIFER FALLIN FOR HELPING GET THROUGH THIS , AND L ASTLY, THANK YOU TO
ELISA STEPHENS. I WAS EXCITED TO COME HERE, I ’M EXCITED TO BE LEAVING , AND I ’M SO PROUD TO HAVE MADE IT THROUGH A PROGR AM FOR
WHICH I HAVE SO MUCH RESPEC T.
To My Friends_ THANK YOU TO ALL MY A AU FRIENDS! WHO KNOWS WHERE I ’D BE WITHOUT YOUR CRITIQUES , SUPPORT AND ENCOUR AGEMENT OVER THE
L AST 5 YEARS , AND I CANNOT THANK YOU ENOUGH FOR EVERY THING . GOOD LUCK AND CONGR ATUL ATIONS TO YOU ALL; I HOPE YOU ’LL STAY
IN TOUCH AND TELL ME ALL ABOUT THE AWESOME JOBS YOU ARE SURE TO FIND! THANK YOU TO THE PACK 04 CL ASS AND A HUGE THANK
YOU TO JAN, PLOY, & WEI : IT WAS A CR AZ Y SEMESTER , BUT MY FAVORITE BY FAR . I ’M SO PROUD OF US AND I WOULD BE HAPPY TO BE ON
A TEAM WITH YOU ANY DAY. GOOD LUCK , GIRLS— YOU ’LL BE GREAT! TO MY SF & LONG TIME FRIENDS WHO HAVE LISTENED TO ME CALL
MYSELF A STUDENT FOR PRET T Y MUCH THE L AST 27 YEARS: THANK YOU. I COULDN ’T ASK FOR BET TER FRIENDS . THANK YOU ESPECIALLY TO
JENNY, BL AIRE, CHANDR A , AND STEVIE FOR REALLY BEING THERE FOR ME ALL THESE YEARS .
To My Family _ THANK YOU TO ALL OF MY FAMILY FOR LOVING ME AND FOR BEING SO SUPPORTIVE BECAUSE OF IT. TO GR AMMY AND GR AMPY, I KNOW IT ’S
IN YOUR JOB DESCRIPTION TO LOVE US EVEN IF WE TURN OUT TO BE SERIAL KILLERS , BUT YOU T WO ARE INCREDIBLE. ULI AND I LOVE YOU SO
MUCH AND I CAN ’T WAIT TO FINALLY SHOW YOU THIS BOOK! TO MY BROTHER ULI : THANK YOU FOR ALWAYS BEING SO SUPPORTIVE AND
RESPEC TFUL OF WHAT I DO. IT ’S A GOOD THING WE TOOK SUCH DIFFERENT CAREER PATHS BECAUSE I WOULD HATE TO COMPETE WITH YOU!
I LOVE YOU SO MUCH AND I AM A VERY, VERY PROUD SISTER . YOU DESERVE THE BEST OF EVERY THING AND I CAN ’T WAIT TO BE ON THE SAME
COAST FOR AWHILE! THANK YOU TROUT FOR NOT EATING MY WORK AND FOR BEING THE WORLD’S BEST DOG . TO ELI : IT ’S HARD TO FIND
THE WORDS TO THANK YOU FOR ALL OF YOUR ENCOUR AGEMENT AND LOVE THROUGHOUT SCHOOL AND ALL ELSE. LUCKILY FOR ME, I ’ VE GOT
THE REST OF MY LIFE WITH YOU TO FIGURE OUT HOW BEST TO SAY IT. I LOVE YOU AND I LOVE THAT YOU LOVE WHAT I DO. I ’M SO HAPPY THAT
NOW YOU ’RE DOING WHAT YOU LOVE, TOO. IT ’S GOING TO BE A GREAT LIFE, PEEL . B IG MOO. F INALLY, ABOVE AND BE YOND ALL ELSE,
THANK YOU TO MOMMY AND POPPY FOR THIS INCREDIBLE LIFE. YOU HAVE WORKED SO HARD TO MAKE THIS WHOLE JOURNE Y POSSIBLE, AND
I CAN ’T TELL YOU HOW AMAZINGLY GR ATEFUL I AM. EVERY THING IN ME THAT LOVES DESIGN IS THERE BECAUSE OF YOU GUYS AND YOUR
ABILIT Y TO SEE THAT EVERY THING AROUND US IS SOMETHING WORTH SEEING . YOU GUYS TAUGHT ME TO CELEBR ATE EVERY THING (AND TO
KEEP A BOT TLE OF CHAMPAGNE FOR JUST THIS REASON) AND THAT LIFE IS BEAUTIFUL, FUN, FUNNY AND THERE FOR THE TAKING . THANK YOU
FOR EVERY THING; I HOPE YOU KNOW HOW MUCH I LOVE YOU. I ’M FINALLY DONE! ! ! !
T hank _ YO U T hank _ YO U
THANK YOU
TY
156_ ILSE COLBY
T hank _ YO U T hank _ YO U
157_ What I Know About
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159_ What I Know About
School _ AC A D E M Y O F A RT U N I V E R S I T Y
S C H O O L O F G R A P H I C D E S I G N
Student _ I L S E R . CO L BY
E- mail _ I L S E @ I L S ECO L BY D E S I G N .CO M
Phone _ 8 3 1 . 2 3 6 . 2 1 6 8
Instr uctors _ M A RY S COT T
AU D R E Y D O N A L DS O N
P rinter and Binder y _ B LU R B
B LU R B .CO M
Photography _ I L S E R . CO L BY
W I T H J U S T I N WO N G
Title of Book _ W H AT I K N OW A B O U T_ W H AT I D O N ’ T K N OW
Text Stock _ P R O L I N E U N COAT E D
Fonts _ S E N T I N E L
G OT H A M
T R A D E G OT H I C
Sof tware Used _ A D O B E C R E AT I V E S U I T E 4
©2 0 1 1 A L L R I G H TS R E S E RV E D. N O PA RT O F T H I S P U B L I C AT I O N
C A N B E R E P R O D U C E D W I T H O U T T H E E X P R E S S P E R M I S S I O N O F
I L S E R . CO L BY.
W hat I Know About _ Identities _T H E CO LO P H O N T H E B AC K YA R D P R OJ EC T
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