Tell me something that i don't know

Tell me something that

i don't know

Storytelling the identity

of a city like Lisboa

Tell me something that i don't know - Storytelling the identity of a city like Lisboa Raquel Félix - IDEO U // Storytelling for Influence // @2017

1. The story that i want to tell

The story of unique people, places and business in Lisboa. Of how this ongoing living parts of the city are necessary to make Lisboa a progressive, unique and differentiated city.


2.1 My audience

The inhabitants Local authorities Foreigners


The inhabitants


Local authorities


Foreigners


2.2. My audience cares about

Preservation Local

Authorities

Foreigners

The Inhabitants

ProgressUniqueness


2.3. I’m trying to achieve

Awareness to help preserve and respect the “soul”, uniqueness and the way of life of Lisboa, in the name of a more sustainable progress.


3. My big idea

Many cities around the world are facing the consequences of a massive and bumbling tourism. The main avenues all look the same... Zara, H&M, MacDonald's... so, what is there to see? What's left to learn from all this cities? I don't want to loose Lisboa.


4. The medium

A series of different bilingual videos will create the impact and attention that i need. Channels: YouTube + Website + Social Networks (facebook + Instagram)

Presentations & Public Speaking

Tell me something that i don't know