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USING SOCIAL MEDIA TO ENGAGE WITH YOUR
COMMUNITY (AND BEYOND)
Katrina Harrison, Marketing and Communications Manager Shropshire RCC
Cost • Platforms are free to join • Information can be shared digitally -
no traditional print costs
Expectation • Social media is engrained in people's
working and social lives
Reach • Engage with audiences beyond your
local community • Network, share ideas and best practice
with other halls out of the area • Followers can share your content to
their followers
Flexibility • Communicate updates quickly • Schedule information to be posted
at key times • Share the responsibility easily
WHY USE SOCIAL MEDIA FOR YOUR HALL?
The big players
• 2.4 billion monthly active users
• 68% of adult social media users are
on Facebook • Create profiles, events pages &
community groups
• Share video & pictures
• 330 million monthly active users
• 20.3% of users between 25 and 34
• Micro-blog - 'skimmable' content
• Spreads information fast
• Has a wide reach
• 1 billion monthly active users
• Grid of images, Instagram Stories
(24-hour slideshow)
• Opportunities for storytelling
• More than 70% of active accounts
worldwide are made up of under
35s
How to use social media effectively
Content • Engaging - Quality over quantity • Interactive - Ask questions
• Current - Share in 'water cooler'
moments • A mix of topics and styles
• Visual
⚬Use free resources - Unsplash; Canva
Tone of voice • Informal • Conversational - it's called
'social' media for a reason!
• Humorous • Show your personality!
• Be consistent
• Be authentic
Audience
• Who are you trying to engage with?
• Which platform is that audience
most likely to use?
Frequency • Post regularly • Consider the platform you're
using
• Use tools to help you manage volume
⚬Lightful, Hootsuite
Learn what works
Likes Shares Comments
Learn what works - Analytics
Brand Strengthening SEO Optimization
WHO'S DOING IT WELL?
THINGS TO CONSIDER
OBJECTIVES Is it helping you with
what you want to achieve for your hall?
PEOPLE'S PRIVACY
Check if people want to be in photos/videos
WHAT YOU SAY
TIME RESTRAINTS
Don't spread yourself too thin
Don't go viral for the wrong reasons!
