Social 101 - Engage and Convert

Embed Size (px)

Text of Social 101 - Engage and Convert

  1. 1. SOCIAL 101 ENGAGE & CONVERT
  2. 2. FROM: TO: MEASURING SOCIAL SUCCESS AIMING FOR SUCCESS ON SOCIAL PLATFORMS THEMSELVES LINKING SOCIAL BACK TO MARKETING OBJECTIVES ENGAGEMENT AS A KEY RESULT ENGAGMENT AS A MEANS TO AN END SELLING TO FOLLOWERS BUILDING GENUINE ADVOCACY
  3. 3. ENGAGEMENT HAS CHANGED
  4. 4. 2007 Facebook Fan Pages Launch 2008 Launches Chat 2009 Focuses on Privacy & Sharing 2010 Zynga & Facebook partnership 2011 Timeline Launches 2012 FACEBOOK IPO 2013 Custom Audiences & simpler ads 2014 Instagram Ads 2015 Facebook App Family Likes & Engagement People based Marketing http://newsroom.fb.com/news/ BECAUSE BUSINESSES CHANGE
  5. 5. YET WE FOCUS ON Likes # Fans / Followers Comments
  6. 6. AS OPPOSED TO % of Conversions from Social Driving Brand Awareness Reaching the Right Audiences
  7. 7. IN ORDER TO DELIVER Sales Advocacy Relevance
  8. 8. HOW
  9. 9. USING THE TOOLS AVAILABLE Analytics Trends & Research Listening & Engaging
  10. 10. FACEBOOK AUDIENCE INSIGHTS Facilitate understanding how your audience uses Facebook https://www.facebook.com/ads/audience_insights?_rdr
  11. 11. TWITTER ANALYTICS Achieve relevance by understanding what resonates with the audience and what's being discussed https://analytics.twitter.com/
  12. 12. TRENDS Understanding what people are talking about & when http://www.google.com/trends/
  13. 13. GOOGLE SEARCH And how theyre thinking about it
  14. 14. LISTENING & ENGAGING The ways theyre talking about it http://www.topsy.com
  15. 15. SOCIAL ADVERTISING Giving visibility to your brand and its content
  16. 16. SOCIAL RETARGETING Reaching a validated audience
  17. 17. HELPING DELIVER Sales AdvocacyRelevance Paid Media Listening & Engaging Insights & Trends
  18. 18. EXAMPLES & IDEAS
  19. 19. PERISCOPE
  20. 20. CINEMAGRAPHS
  21. 21. CENTRE OF DISCOVERY
  22. 22. VIDEO
  23. 23. CARAT AUSTRALIA @CARATAUNZ
  24. 24. THANKS