Social Media Marketing – Engage or Die

Memphis IREM ChapterJune 10, 2010

Social Media Revolution – 2

So, how did we get to this?

• What were you doing on the Internet 15 years ago? – It will never replace good, old fashioned

advertising– It’s just a fad– Should I invest in a website for my business?– It takes so long to get the pictures to load– I wonder what else is on this “Information Super

Highway”

Image courtesy of Dachis Group - http://www.dachisgroup.com

Google was started in 1998

It wasn’t long before Google became a VERB!

When was the last time you Googled yourself?

Engage or Die! Brian Solis

SEARCH (it’s all about search)Someone is looking for YOU

–Traditional (Google, Bing, Yahoo)

–Social (Facebook, Twitter, Youtube)

–Real time – (more real time all the time)

So, how do I become a player?

Start by realizing that Search and Engagement are now irrevocably intertwined

2 Tips for new social web marketers

• The right attitude is more important than mastery of the media.

• You don’t need a social media strategy. You need a business strategy that includes social media.

Developing a Social Marketing PlanThe Basics

Business factors to consider

• Strategy• Policy• Reputation management• Content• Confidentiality• Time

•ROI

Image courtesy of John Haydon – http://johnhaydon.com

Business Pages establish dialog and rapport with your customers, fans, and “Likers”

Promote your professional and business image

Immediate, succinct engagement and interaction

Show me!

Blogging

Where to find me

http://follr.me/joespake