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Digital (Social) Influencers

Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

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Page 1: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

Digital (Social) Influencers

Page 2: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 3: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

INFLUENCIADOR DIGITAL (SOCIAL) :

É ALGUÉM QUE TEM A CAPACIDADE DE

INFLUENCIAR E AMPLIFICAR CONTEÚDOS NA SUA

ESFERA SOCIAL.

Page 4: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

TIPOS DE INFLUENCIADORES DIGITAIS

Page 5: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

FACEBOOK

ORGANIC REACH2007 -2013

Page 6: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

QUAL O SEU PAPEL?

Page 7: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 8: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

CONTÉUDO NATIVO

PUBLICIDADE

Page 9: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

RELAÇÃOALCANCE

Page 10: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 11: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 12: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

FAKE

Page 13: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 14: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 15: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 16: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

CASE STUDY

Page 17: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

OBJETIVOEnvolver 2 youtubers com a viagem de finalistas mais épica de sempre SumolSnowtrip

DESAFIO:Criar conteúdos nativos e orgânicos sobre o antes, durante e depois

Page 18: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but
Page 19: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

638k Views Orgânicos

Page 20: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

DADOS TOTAIS:

ALCANCE:1,6M

REAÇÕES:238K

Page 21: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but

RELEVANTE PARA O TARGET?

FAZ FIT COM A MARCA?

QUALIDADE DO CONTEÚDO

FILTRAR POR LOCALIZAÇÃO, ALCANCE E ENGAGEMENT.

QUAIS AS REDES SOCIAIS QUE QUEREMOS IMPACTAR

CRIAR BASE DE DADOS DE INFLUENCIADORES

CRIAR RELAÇÃO AO LONGO DO TEMPO