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Tiger Tales First Issue 2011

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tigertalesTiger Brands grOUP Magazine fOr eMPlOyees issUe 1 2011 sUMMer

Note from the editorial team about the new look Tiger TalesIts been in the works for the past few weeks and as you can see Tiger Tales is redesigned to have a lively new look. So why did we redesign? There are several reasons but the main one was that we wanted the magazine to command attention and clearly reflect Tiger Brands values.Browsing the magazine youll notice new bold features such as the Tiger Brands values are integrated throughout the publication; the company values color scheme and Tiger Brands corporate identity are part of the layout and design; the headlines are bold; catchy quotations punctuate text; the stories are written attractively; and the photography is bright. Plus, its more convenient to carry around! Read the magazine instead of us telling you everything. Share your feedback at [email protected] The adjacent contents page spells out the happenings at Tiger Brands. The feature covers the fascinating annual fruit picking operation at Langeberg & Ashton Foods, Tiger Brands fruit export business. This massive event involves 6 000 seasonal workers picking and processing 140 000 tons of fruit and distributing it to local and global customers all within just eight weeks. Other highlights include the Kenyan business HACO, winning an international award for best distributor of BIC products, and the relevance of the recently announced 2011 Government Budget to Tiger Brands and the broader FMCG industry. On a parting note, as we approach the cluster of public holidays in the next month notably Easter we wish those intending to take time out a safe and enjoyable vacation. Lastly, a staff magazine thrives on the fresh stories and pictures submitted by energetic employees and other contributors. So, thanks to all the contributors. Continue contributing. Your articles and photos are always welcome. We hope the improvements will help keep the magazine number one with you.

Happy readingTiger Tales Editorial Team

Editorial team: Allim Milazi, Roselyn Seripe, Julie Hayman, Samantha BrownEditorial Disclaimer Tiger Tales is jointly published by Tiger Brands Group Communication and Bastion Graphics. All reasonable precautions have been taken to ensure the accuracy of information. Content is the responsibility of the editorial team and does not represent the views of Tiger Brands. The Tiger Tales editorial team, management of Bastion Graphics, editorial

contributors, and Tiger Brands cannot accept responsibility for any damages or inconveniences of any kind, from information published in this magazine. All material contained herein is the express copyright of Tiger Brands.

Contentsfeature 02Fruit Harvest for the World: Langeberg & Ashton Foods amazing fruit picking operation

At Tiger Brands we are passionate about our:people 10 11 12 performance 14 15Phil Roux, head of the consumer brands team, returns to Tiger Brands Tiger snippets: news briefs about staff activities Tiger Trekkers: Kodak moments from staff holiday travels What the 2011 South African Government Budget means for Tiger Brands A look at East African Tiger Brands Industries Plc, the newly acquired Tiger Brands business in Ethiopia Beacon gives a sneak peak of its Easter campaign Enterprise opens staff shop Oros brings summer fun to holidaying kids

06 09



HPC launch their values

HACO wins international award


18 19


22 23

Tiger Brands donates food to Kenyan and South African charities HACO hosts staff Wellness Day


25 26

Tiger Brands in sync with the King III reporting requirements Tiger Brands Commercial Unit peps up anti-fraud awareness

The sleepy town of Ashton transforms into a bustling hub of agricultural activity when hundreds of workers pick thousands of tonnes of fruit for Langeberg & Ashton Foods. See story on page 2.

21 cover

Tiger Brands helps SA flood victims


Contributors: Wouter Coetzee, Boni Dlamini-Makola, Bongiwe Dlungwana, Stuart Hynes, David Kamau, Kate Ludwig, Molemo Mathabathe, Philippie Olivier, Sanjay Premraj, Weldette Prinsloo, Natalie Roberts, Burrie Steyn, Sagie Thaver, Wimpie Steenkamp, Martin Thomas, Willem van Heerden, Wanjiku Waititu.


Fruit harvestfor the worldDuring the breezy months of January and February, nestled in the foothills of the Western Cape Langeberg Mountains, the sleepy town of Ashton transforms into a bustling hub of agricultural activity. Hundreds of seasonal workers pick thousands of tonnes of fruit on behalf of Langeberg & Ashton Foods (L&AF), a fruit export company of Tiger Brands.During the massive operation, Langeberg & Ashton Foods employs more than 6 000 fruit pickers, who collect more than 100 000 tons of fruit. And it uses more than 120 million cans to package the produce. The work complies with the highest quality standards because the fruit is exported to customers around the world. It is also carried out under tight deadlines because the produce is harvested, processed, and delivered to customers within eight weeks. If the work is not completed on time, the fruit can become spoiled and therefore not good enough for human consumption. The companys hand-picked fruits include peaches, apricots, pears and apples. It also supplies a variety of fruit puree concentrates. The favourable climate for deciduous fruit and the availability of a stable complement of human resources all contribute to the success of the area, said Burrie Steyn, Langeberg & Ashton Foods Agricultural Manager. Although the town of Ashton is the centre of the harvest we receive apricots, peaches and pears from over 600 producers within a 150km radius. The pickers are also from different towns such as Robertson, Montague, Bonnievale and McGregor, he adds. After harvesting, the fruits are transported to the factory in Ashton. Here, they are halved, peeled, sorted, and then graded. Thereafter they are processed, cooled, and put into cans. The cans are labelled under the Koo, Silverleaf and Gold Reef brands. Also, the factory packages some fruit for customers using their own brand. After packaging, they are transported to Cape Town for export to customers as far afield as Japan, the Middle East and Australia. Said Wimpie Steenkamp, Langeberg & Ashton Foods Manufacturing Executive, Our aim


feature Our aim is to produce canned fruits for all our customers around the globe at a competitive cost and best quality.

is to produce canned fruits for all our customers around the globe at a competitive cost and best quality. The operation has a positive impact on the regional economy, according to Philippie Olivier, Langeberg & Ashton Foods Human Resources Manager. The harvest contributes directly to the local economy in terms of wages, utility consumption, taxes and even local tourism, he said.

Working hand-in-hand with the communityAs the biggest employer in the area including the towns of Ashton, Robertson, Montague, Bonnievale and McGregor, Langeberg & Ashton Foods plays a significant role in the community.Were proud to work hand in hand with the community especially during the fruit picking season. We work in partnership with many stakeholders to help uplift the

FAST FACTS Langeberg & Ashton Foods processes 140 000 tons of fruit annually. This means during the harvest 20 shipping containers are despatched daily from Ashton for export. Langeberg & Ashton Foods is the biggest canned deciduous fruit businesses in Africa. 140 million cans are used each year for packaging. Thirteen different peach varietals are grown and harvested.

community and surrounding areas, said Philippie.

Langeberg & Ashton Foods CSI projects include: School feeding programme: Over 4 500 pupils at 14 schools in the area receive soup daily and a serving of canned fruit twice a week. Town cleaning: The company sponsors a cleaning team in the towns of Ashton, Robertson and Montagu to help keep the streets tidy. Computer literacy: A dedicated facility at the plant provides computer training for all residents of the surrounding area.


Fruit harvest for the world (continued)Team work: a critical success factor for a smooth harvestIts very demanding but also one of the most wonderful annual fruit-picking events youll ever see in the world. Led by Burrie, the agricultural team looks forward to the challenge.When fruit picking starts in December, the team has only eight weeks to collect, process and distribute each batch of thousands of tons of various fruits to local and global customers under stringent quality control measures. They are responsible for harvesting three types of fruit: Apricots (20 November end December) Peaches (15 December 20 March) Pears (End December End February) Langeberg & Ashton Foods contracts over 630 producers in the region and employs 6 500 people for the fruit picking. Most are seasonal pickers. Picking the fruit is an art. For example, since peaches are softer than most fruit, the pickers collect them gently, with little pressure. Also they dont drop the fruit into their basket, but set them down gently. Another thing pickers look out for is marks on the peaches. Bugs bite fruit while the produce is growing, resulting in some imperfect peaches. These look like dents or wrinkles. In most cases, theres nothing seriously wrong. They may look funny, but usually taste as good as blemish-free peaches. The Agri teams goal is to pick the crop at optimum maturity and quality, says Burrie. After the agricultural team finish their part, the manufacturing crew steps in. Su

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