Tiger Tales Third Issue 2011

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Be responsible. Report

From the editorDear ColleaguesIts unbelievable that we only have three months before we say goodbye to 2011.We have the pleasure of bringing you another bumper edition of Tiger Tales with lots of exciting features. Our lead story in this edition is about sustainability. The feature aims to clarify the meaning of sustainability (it is not just about the environment) and what it means to Tiger Brands. We hope you will find it useful. We also take you to Cameroon and give you the recipe for success for Mambo chocolate and show how Tiger Brands and its employees are increasingly involved in their various communities. As always there are many more exciting

Contentsfeature 02 06Where will you be in 2050? Quarterly diary

At Tiger Brands we are passionate about our:people08 10 13 1430 years of dedication Proposed changes to the Labour Law Beating the Berg Womens Day celebrations Mothers Day

12 14

Tiger trekkers

performance 16 consumers world20

Top performing brands at Tiger

Youth Day

The recession and the impact on consumer behaviour

23 24 26

St Clements feeding scheme Tiger celebrates Mandela Day Supporting the Cape Town and Suburban Clothing Guild Tiger part of Somalia relief

Tiger Brands Ethics Line contact information:Toll free number: Email:

stories for your reading pleasure. Should you have any suggestions or compliments to share with the Tiger Tales team, get in touch with us via Roselyn Seripe on Roselyn.seripe@tigerbrands.com.



Integrity and its personality

0800 80 80 80 Tiger-brands@ethics-line.com

Editorial team: Bongiwe Njobe, Roselyn Seripe, Bastion Graphics

Tell PeTeRHave something on your mind that you want to share with Peter Matlare, our CEO?Then send him a mail on tellpeter@tigerbrands.com

Happy spring and happy reading!

The Tiger Tales Editorial Team

Editorial Disclaimer Tiger Tales is jointly published by Tiger Brands Group Communication and Bastion Graphics. All reasonable precautions have been taken to ensure the accuracy of information. Content is the responsibility of the editorial team and does not represent the views of Tiger Brands. The Tiger Tales editorial team, management of Bastion Graphics, editorial contributors, and Tiger Brands cannot accept responsibility for any damages or inconveniences of any kind, from information published in this magazine. All material contained herein is the express copyright of Tiger Brands.

Sustainability and its consequences have always been and continue to be a journey. See how Tiger tackles this journey on page 2.

18 cover

Mambo Chocolate success


Contributors: Nicolene Adam, Gladys Amoah, Nicole Ateba, Noreen Badenhorst, Ian Glen, Rochelle Hahn, Hennie Korff, Ernie Louw, Roxy Maqache, Zarina Mohammed, Mpho Mohapi, Lebogang Morudu, Suzanne Mouelle, Niphra Ndlovu, Bongiwe Njobe, Avril OBrien, Weldette Prinsloo, Thembi Sehloho, Wayne Taylor, Willem van Heerden


Where will you be in 2050?Explaining the theory behind sustainability and Tigers approach to the ideaA global historyThe concept of sustainability as a global notion is nothing new and has been around for the last 40 years. It began in Stockholm, Sweden on 16 June 1972 with the adoption of the Declaration of the United Nations Conference on the Human Environment. This was the beginning of an increasing awareness of the human races impact on the world and our approach to it. Interested parties then met again in Rio de Janeiro, Brazil in 1992 to reaffirm and build upon the initial declaration with the goal of establishing a new and equitable global partnership through the creation of new levels of cooperation among states, key sectors of societies and people. The aim is to work towards international agreements, which respect the interests of all and protect the integrity of the global environmental and developmental system, recognizing the integral and interdependent nature of the Earth our home. Ten years later, in 2002, tens of thousands of participants, including heads of State and Government, national delegates and leaders from non-governmental organisations (NGOs), businesses and other major groups met in Johannesburg, South Africa for the World Summit on Sustainable Development. Its aim was to focus the worlds attention and direct action toward meeting difficult challenges, including improving peoples lives and conserving our natural resources in a world that is growing in population, with ever-increasing demands for food, water, shelter, sanitation, energy, health services and economic security.

where companies who have been given the right to operate are increasingly expected to live up to their responsibility as good corporate citizens. So now individual companies, such as Tiger Brands, are addressing sustainability and creating strategies to ensure the companies existence and growth for future generations.

(the social media has contributed greatly to this). Consequently, consumers are far more demanding of information about companies and their products and are using this information to make informed decisions. It is, therefore, vital for companies to respond to consumers and ensure that they understand what the company does and what is stands for. This all contributes to the longevity of Tiger Brands.


Did you know? During 2011, Tiger Brands is supporting 162 employees children with bursaries for tertiary studies through the Thusani Trust. Tiger Brands provided bursaries to six engineering students, three, in their second year (enrolled 2010) and three in their first year (enrolled 2011). Tiger Brands offers In-service or workplace experience training is available allowing students to complete their qualifications. In 2010, 31 took up the offer and in 2011 there are 57 students making use of this opportunity. The 2010 Tiger Brands Graduate recruitment website attracted 1 218 927 hits, 8 336 visits and 1 363 applications. In one month, the Graduate Facebook page recorded activity of 1 023 views, 499 969 impressions and 441 click through to the application website. In the same time period, the Google campaign had 38 159 impressions with 312 clicks through to the website. The School of Magic has 32 delegates for 2011, while the International School of Magic has 11 delegates. The number of Learnerships currently hosted by the Tiger Brands Academy is 262. The number of apprenticeships registered with Tiger Brands Academy is 51. The number of Adult Basic Education and Training learners is 262. The total number of learners who attended Tiger Brands Academy programmes during 2010 is 1381. The total training spend in 2010 was R16 474 914.12 The total number of internal bursaries awarded in 2010 was 117.

The journey continuesSustainability and its consequences have always been and continue to be a journey. Tiger Brands in turn has evolved its approach to sustainable

What is our approach at Tiger Brands to sustainability?In August 2008, our CEO, Peter Matlare, identified sustainability as a key strategic enabler for Tiger Brands. The Tiger Brands sustainability strategy is based on six pillars. See diagram on page 4.

development with the emphasis on remaining in business, risk management and being a good corporate citizen for future generations.

What does sustainability mean?As per the Oxford dictionary sustainability [suh-stey-nuh-bil-i-tee] noun is: 1. the ability to be sustained, supported, upheld, or confirmed. 2. Environmental Science the quality of not being harmful to the environment or depleting natural resources, and thereby supporting longterm ecological balance.

What are current issues of concern for society and Tiger Brands? Climate change impacts Public health HIV/Aids/non-communicable diseases

And nowWith the impending 2011 United Nations Climate Change Conference (referred to as COP 17) to be held in Durban later this year, the worlds eyes will again be focused on South Africa with regards sustainability issues. Added to this, sustainability has evolved from simply concerning energy and the environmental impact on the earth to one

Food security especially food safety and food availibility [Un] employment

What about reputation?The concept of reputation is closely linked to sustainability. Society is far more verbal in their perception of companies and their actions



Where will Tiger Brands be in 2050?Sustainability timeline Although the concept of sustainability is not a new one its intensity has increased dramatically so that we are all becoming aware of our impact on the environment and society.

Did you know? That the facilities team at the corporate office has started a number of small environmental projects in order to give back to the environment. A compost area has been built on the south side of the corporate building and now no garden refuse is removed from site resulting in less compost being ordered for the gardens.


1972Stockholm, SwedenAdoption of the Declaration of the United Nations Conference on the Human Environment World Environment Day (WED) begins as an annual event that takes place on 5 June. Supported by the UN, it stimulates worldwide awareness of the environment and encourages political attention and action.

1992Rio de Janeiro, BrazilUnited Nations Conference on Environment and Development (UNCED), The Earth Summit

1997Kyoto, JapanThe Kyoto Protocol commits industrialised countries to stabilise Green House Gas (GHG) emissions an