Business Social Media in Marketing

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    12-May-2015

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  • 1.Marketing using Social Media
    Presented by
    Erik Vermeulen
    Erik Vermeulen
    ErikMVermeulen

2. 3. Social Media Marketing is the biggest revolution since....
4. Ogilvy
5. Right now, Gen Y outnumber Baby Boomers,
96%belong to Social Networks
6. Years to reach 50 million users....
Radio
38 years
7. Years to reach 50 million users....
TV
15 years
8. Years to reach 50 million users....
Internet
4 years
9. Years to reach 50 million users....
iPod
3 years
10. In South Africa in 2009 76%of people >16 years of age logged onto Social Networking sites.
11. Apple Apps has 200million users, who downloaded 15 BILLION apps.
PROFIT: $ 292 million
12. 13. Added 100 million users in 9 months
14. 15. 16. 17. 80%of companies are using
as their primary tool for recruitment.
18. 80%of
users are tweeting from mobile devices.
19. 20. In 1995, the average person had 27
connections.
In 2005, the average person had 215
connections.
21. The Service Equation
Service = Experience - Expect
22. The Service Equation
People expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need
23. WHO?
24. 25. 26. #ideafriday
27. WHAT?
28. Be authentic and congruent
29. Service NOW
30. Ruthlessly give away free information
31. Consumers are irrational
32. Create HOPE
33. Marketing using Social Media
Presented by
Erik Vermeulen
Erik Vermeulen
ErikMVermeulen