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Social Media Marketing Business Strategies by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami Social Media Certification Certified Social Media Marketing Specialist™ Program Weekly, Via Webinar, Live Instructor 26 Weeks with Replay Available Earn Diploma as CSMMS™ Tuition will be $2999 after Mar. 1st, 2014 $1999 One-time Fee or Monthly Payment Plans Available from $175 / mo. Real, Live Help from Me! Only 10 Students www.SocialMediaProfessionalAssociation.com Can Social Media really make a difference to your business? • The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing Which Social Media and Social Bookmarking Sites to Use? Build Profiles Establish URL (http) Connect and Contribute Build Relationships G.A.S. Level 1 - Content Website Blog YouTube Social Media Press Releases Document Sharing Level 2 - Sharing Facebook Twitter LinkedIn Google+ Pinterest Social Bookmarking 271 Million Registered Users Create relationships Brand Your Account Level 2 | Tweet the G.A.S. Importance of followers Substance What do I Tweet? 1.23B Million Users / 53% Active Establish your network Fan Pages vs. Personal Facebook.com/mobile Groups Discussions Build Relationships G.A.S. C.C.E. Capture Call to Action Engagement Why Have A Blog? Blogger vs. Wordpress Becoming an “Expert” Getting Others to Comment Building Relationships Relevance Faster Indexing Gadgets, Widgets, Monetizing Your Blog “P”-Word PLRs What’s the big deal with Social Media Marketing? Massive Traffic to Your Business or Site Build New Databases SEO Success Like Never Before Backlinks, Traffic, Name Recognition Building Relationships Cost Effective – Mostly Free! Measurable (Google Alerts) ROI Flexibility – 15 Minutes to 2 Hrs / Day Increased Sales & Revenue What to do Now? SMM is a Must! SMM is a Job Function Schedule It - Blackberry, Outlook, etc. 15 Minutes to 2 Hours Per Day Start Now! Just Do It! Next Training Videos • Facebook Success for Real Business Results • LinkedIn Strategies for Real Results • How to Automate Twitter and Use It As a Social Media Strategy Social Media University Social Media Certification Certified Social Media Marketing Specialist™ Program Earn Professional Credentials Increase Your Earnings Potential Become More Marketable Increase Your Employability Start Your Own Social Media Business Learn Highly Marketable Skills Social Media Certification Certified Social Media Marketing Specialist™ Program Weekly, Via Webinar, Live Instructor 26 Weeks with Replay Available Earn Diploma as CSMMS™ Tuition will be $2999 after Jan. 1st, 2014 $1999 One-time Fee or Monthly Payment Plans Available from $175 / mo. Real, Live Help from Me! Only 10 Students
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Social Media Marketing Mastery
Manny Sarmientowww.NMx2.com
Why Learn Social Media Marketing?
• Did you know that some Social Media careers pay as much as $215,000 per year? And, if you own or plan to start your own business in this economy…
• You can drive new clients to your website and business at little or no cost using Social Media?
2PayScale.com
What You Will Learn Today?
• How Social Media Really Works• How Much You Can Earn with Social Media• How it is Possible to D-I-Y Social Media• Basic Social Media Marketing Strategies• How You Could Get Started Today• Next Steps For You If You Want To Continue
What Can You Do With Social Media?
• Increase Your Company’s Bottom Line• Pump up Your Resume• Get a Better Job (High Demand)• Increase Your Business Skills • Offer Additional Services• Start Your Own SMM Business• Consult as SMM Specialist• Make More Money & Enhance Your Lifestyle
How Much Can You Earn in SMM Jobs?
Social Media Manager - $30,000
Social Media Coordinator - $37,000
Social Media Specialist - $47,000
Average Social Media Salary - $62,000
Social Media Strategist - $68,000
Social Media Director - $97,000
Social Media Management - $135,0002
Senior Level Positions - $215,0002
Source: Indeed.com 2PayScale.com
How Much Can You Earn - Independent?Outsourcing
$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month
Coaching / Consulting$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hour
Can Social Media really make a difference to your business?
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Psychology of Social Media
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social Media
Which Social Media and Social Bookmarking Sites to Use?
Social Media
Social Marketing Strategies
Social Marketing• Build Profiles• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
Social M-LevelsLevel 1 - Content
• Website• Blog• YouTube• Social Media Press Releases• Document Sharing
Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking
Share & Follow Me Buttons / Apps
Make It Easy for Visitors to Share Your Content and Follow You
www.newmedianewmarketing.com/
• Addthis.com• Hootsuite• Hootlet• Pinterest Button• Tweet Deck• Browser Buttons / Apps
What is Twitter and how to best use this tool
Manny Sarmientowww.socialmediauniversityonline.com/
• 271 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.• Importance of followers• Substance• What do I Tweet?
FacebookThe importance of Facebook
and your network
Manny Sarmientowww.socialmediauniversityonline.com
• 1.23B Million Users / • 53% Active• Establish your network• Fan Pages vs. Personal• Facebook.com/mobile• Groups
• Discussions• Build Relationships
• G.A.S.• C.C.E.
http://www.facebook.com/SocialMediaUniversity
• Capture• Call to Action• Engagement
The C.C.E.
http://www.facebook.com/SocialMediaUniversity
A Professional, Relationship BuildingAnd Communication Tool
Manny Sarmientowww.socialmediauniversityonline.com/
LinkedIn• 259+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Ask or Answer Questions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Update Daily• Add Users Daily• Keep it Professional
BlogsWelcome to the Bloggersphere
• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• PLRs
Blogs
Local Directories• www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Gowalla.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
Google Places
• Now Google+ Maps• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others• Google.com/places
Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events• Claim Your Business on Google+ Local
YouTube & Video• YouTube and Video Sharing a Must
• SEO Potential
• #2 Search Engine in the World
• #3 Most Trafficked Web Site (Alexa.com)
• Create from Photographs, Flip or Cell Phone
• Vimeo, Metacafe, Veoh, others
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
Social Media Press Releases
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
Social BookmarkingYour Favorites Shared with the eWorld
Social Bookmarking
• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, Fark, Furl
The Most Powerful SMM ToolThat No One Speaks About and You Must Use!
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.slideshare.net/ticketfl
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement
What’s the Big Deal with Social Media Marketing
What’s the big deal with Social Media Marketing?
• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
What You Can Do with Social Media Marketing?
• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor SMM Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist• Teach Social Media Marketing• Earn More Money!
What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It - Blackberry, Outlook, etc.
• 15 Minutes to 2 Hours Per Day
• Start Now!
• Just Do It!
PRLog
Social Media University
Personal One-on-One Coaching
4 Hours Social Media. SEO, Marketing Coaching
$497.00Thank You!
Manny Sarmientowww.NMx2.com
Social Media CertificationCertified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials• Increase Your Earnings Potential• Become More Marketable• Increase Your Employability• Start Your Own Social Media
Business• Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing
Specialist™ Program
• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• Tuition will be $2999 after Jan. 1st, 2014• $1999 One-time Fee or Monthly Payment
Plans Available from $175 / mo.• Real, Live Help from Me!• Only 10 Students
www.SocialMediaProfessionalAssociation.com
New Media, New Marketing
Thank You!
Manny Sarmiento
www.NMx2.com
