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Social Media Marketing Strategies Iintroduction for Greater Miami Society for Human Resource Management's "The Social Media Revolution: Human Resources and Social Collaboration" workshop, held June 15, 2010 at Sofitel Hotel.
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Social Media for Business
SuccessManny Sarmiento
www.NMx2.com/smuniversity.htm
Can Social Media really make a difference in your business and
professional development?
What’s Next?
Web 2.0
Internet
Overview
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Social Media
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Social Media
Which Social Media and Social Bookmarking Sites to Use?
Social Media
Building Relationships
Social Media is all about building relationships
Social Marketing Strategies
Social Marketing
• Create a Profile• Spread the Word• Establish URL• Connect, Follow and Comment• Build Relationships
TwitterWhat is Twitter and how to best use this tool
• Create relationships• Your Brand • Givers Gain: Share knowledge• Spread the word: 34 Million Users• Importance of followers• Substance• What do I Tweet?
FacebookThe importance of Facebook
and your network
• 400 Million Users• 200 Million Active Users• Establish your network• Fan Pages• Groups• Build Relationships
http://www.facebook.com/SocialMediaUniversity
BlogsWelcome to the Bloggesphere
• Why have a blog?• Becoming an “Expert”• Building Relationships• Relevance • Faster Indexing • Feed Your Blog (RSS)
Blogs
Free Press ReleasesFast, Efficient Bookmarking
• PRLog.com• 24-7PressRelease.com
• Paid Press Releases• PRNewswire• PRWeb
Share Your Press Release
Social Bookmarking
Your favorites shared with the eWorld
Social Bookmarking
SocialMarker.com
What’s the big deal with Social Media Marketing (SMM)?
Social Media Marketing
What’s the big deal with Social Media Marketing (SMM)?
• Massive Traffic• Build a Database• SEO Success Like Never Before• Building Relationships• Cost Effective• Measurable• Flexibility
The Social Media Mind Map
Putting it All Together
PRLog
Social Media Marketing
1. A Business Process
2. Start Now
3. Schedule It
4. Do It if You Want to Grow Your Business!
New Media, New Marketing
Social Media University20 Courses, Unlimited Repeats, English and
Spanish, Day, Night and Weekend - $497
Module 1 – Social Media Marketing (SMM) Basic & Advanced Strategies
Module 2 – Real SEO – Web Site Optimization Strategies that Really Work
Module 3 – Affiliate Marketing and Pay Per Click AdvertIsing
Module 4 – Basic Offline (and Online) Marketing
Module 5 – Event Promotion Using Online and Offline Content
Module 6 – Google Tools, Tricks and Tips
Module 7 – Email Marketing Basics and Strategies
Module 8 – How to Write Social Media & Standard Press Releases
Module 9 – Making Money with Information Products and Marketing
New Media, New Marketing
Social Media UniversityElective Modules
Blogs
Twitter for Business Success
Designing Your Website
Photoshop Basics
How to use Constant Contact
Facebook for Business Success
LinkedIn for Business Success
New Media, New Marketing
Social Media University20 Courses, Unlimited Repeats, English and
Spanish, Day, Night and Weekend and Online Live Training - $497
Greater Miami SHRM Today - $297.00
