Social Media Marketing Strategies Guide

The FavX Social Marketing Strategy Guide

This Guide was brought to you by Marcus Schroefel

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Page 1 of 38 Copyright 2008 http://socialmarketingstrategyguide.com/

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Introduction

Hi,

Thanks for reading our book! My name is Julius L. Möltgen, I am

German, a world citizen. I presently live in Uruguay. I want to

introduce you to the team who has helped me with this ebook. T

Social Marketing Strategy Guide was a project that I have want

to complete for a long time. It reflects my philosophy and

experience – both as an Internet Marketer (since 1997) and Networker (since 1992).

he

ed

My journey started in Hong Kong – a place which I liked because of its energy. I

lived there for 12 years, after traveling all over the world for 3 years.

Today I live in Montevideo – right next to the beach. It is reassuring that all I need to earn a living is an internet connection – anywhere in the world. For me Internet Marketing means freedom to live wherever I want. Link to Google Earth link to my place

The best thing about the Web is that it is easy to make friends. And, In a way, you

have control over the quality of these friendships. The more you put into it – the

more you will get back.

I started this project by talking to Tim Whiston, the ghostwriter who produced the first

two drafts. Tim introduced me to Keith Ng in Malaysia who did our design. Then my


http://secure.hospitalityclub.org/hc/map.php?type=satellite&lng=-56.079604625701904&lat=-34.89842710095013&zoom=16&limit=50

http://secure.hospitalityclub.org/hc/map.php?type=satellite&lng=-56.079604625701904&lat=-34.89842710095013&zoom=16&limit=50

friend and fellow Networker, Scott Atwood, reviewed and improved the book.

Together we produced the almost-final draft. After this we passed the book to

Marianne Beasley, my friend who used to be an English teacher. She helped “polish”

it. The final result – which is something like revision 19- is what you have here. I

hope you enjoy reading it as much as I have enjoyed the production process.

To your success,

Julius L. Möltgen


Here are the people who made the Guide possible The Sequence is according to the production Process

Tim Whiston is a writer and entrepreneur living in the southeastern U.S. When not working, he enjoys reading, getting his exercise, and talking philosophy. http://www.squidoo.com/lensmasters/timwhiston

Keith Ng is our man with the eye for beauty. We’ll keep him on the team – he is good ☺ Keith lives in Malaysia and obviously has talent. http://www.squidoo.com/lensmasters/keithng

Scott Atwood is about quality relationships. Look for his many contributions to Web 2.0 Marketing discussions in leading Social Networks. Our White Hat guy, lives in Portland, Oregon w/ Wife and Son, Walter age 6. http://socialauthority.ning.com/profile/ScottAtwood

Marianne Beasley is our editor. Democrat (Hillary is the best), Quaker, B.A. English, environmentalist, animal rights activist, a bit of a gardener. a bit of a poet. Born on cusp of Scorpio/Sag. Am Scorpio Rising. http://socialauthority.ning.com/profile/MarianneBeasley

Julius L. Moltgen is a successful “Networker” and Internet Marketer He is German by nationality and world citizen by conviction. He currently lives with his son Philip in Montevideo Uruguay. http://www.myspace.com/juliusmoltgen


http://www.squidoo.com/lensmasters/timwhiston

http://www.squidoo.com/lensmasters/keithng

http://socialauthority.ning.com/profile/ScottAtwood

http://socialauthority.ning.com/profile/MarianneBeasley

http://www.myspace.com/juliusmoltgen

Table Of Contents

Introduction: Internet Marketing vs. Network Marketing p.5

Internet Marketing Defined p.9

Network Marketing Defined p.11

Given The Above, What’s The Difference? p.14

Network Marketing On The World Wide Web p.17

Web 2.0 As A Networking Vehicle p.20

A Simple Formula For Social Networking p.23

Getting Started Is Easy p.23

Profile Basics p.25

The Networking Process – How Does It Work p.30

Be Sure To Give First p.34

Growing Residual Income p.36

Legal Notice and Disclaimer p.38

All rights reserved. No part of this e-book may be reproduced or transmitted in any form without expressed written permission from Julius L. Moltgen.


mailto:[email protected]

Introduction: Internet Marketing vs. Network Marketing Thousands of new people come to the Web every day looking for lucrative

opportunities to create an income. There are many different ways to earn money

online, but the vast majority of folks are funneled into one or both of two categories:

Internet Marketing and Network Marketing are the two market sectors into which

most people are led when they first execute a Google search on terms like “work

from home” or “make money online”. But what are these two types of marketing

about, and is there any real difference between them?

I’ll answer the latter question first: There is a HUGE difference between these two

types of marketing!

Screenshot from http://www.simpleology.com/

Let’s take a closer look at each and briefly examine the major differences.

Both Internet and Network Marketing are very similar in that it takes little to get

started. The investment is a mixture of a small entrance fee, some products, and a

healthy dose of hope. In other words, almost anybody can easily get started.


But who do you follow?

In Internet Marketing you will find lots of people who call themselves “gurus” and

who will show you how to build a list and sell (usually internet marketing) products to

your list. Successful marketers build communities as a way of building connections;

others will simply have a list which they attempt to grow.

There is plenty of potential for confusion! The Internet market is dominated by very

big players such as Google, but we can all play the game. Info products are a big

market, and while top marketers create their own $2000 informational and coaching

packages, the much larger group keeps selling $5-$17 products to each other.

Hope is the key word here, hope rather than vision. hope that the next $37 info

package will put you into that Ferrari. Most who have access to the latest IM

products usually find that they are simply too busy to read or listen to or watch the

information that they purchased on hopes of making big money. Or they never really

believed it in the first place.


Network Marketing is more focused – usually the company or the marketing group

offers some type of targeted coaching as well as the tools to make the Marketing

Plan work for you.

It is our experience that the training tools the network companies provide are usually

excellent, however the online marketing tools don’t really work.

Replace “The Emperors New Clothes” IM Strategy with a Web2.0 Plan

This e-book teaches you how to re-think Internet Marketing in a Web2.0 world. You

can cast aside the anxious feelings that come with the pressure of offering your list

an endless array of products day after day. Why not concentrate on a real strategy

of building relationships with your list resulting in greater profits? So, let’s start by

examining traditional ideas about marketing online.


Internet Marketing Defined Internet Marketing is a broad term - but for our purposes it can be defined as an “act

of moving products or services to the end user by way of Internet promotion, sales or

delivery.”

For many, simply choosing the product or service is the first challenge. Once that is

determined, the fun begins. How to use the Internet to promote, sell or deliver the

"goods” effectively - and profitably- is the end game. The stakes are high.

Perhaps one of the most alarming aspects of the grey areas surrounding Internet

Marketing is the confusing mountain of hype, promises and false expectations that

many new IM’ers quickly encounter. Very few get beyond the initial temptations that

lure the newcomer into expecting fast wealth (with little to do regarding actual

promoting, selling or delivering product via the Internet).

And are there really so many who earn fantastic incomes from Adsense? And does

anyone really know what Google is going to favor today…or tomorrow? While it is

true that an effective PPC (paid per click) campaign can drive targeted traffic to your

website and convert to sales – most home based IM’ers simply don’t have the

budget to test and implement a large scale campaign.

And those who do manage to develop a product or niche for affiliate products or

services then face their ultimate challenge: Competition


Internet income: There are several ways to earn income online. You can earn commissions on

affiliate sales of others’ products. Ideally you are promoting a product to your list, or

buying click-through traffic with the hope that the advertising cost is lower than your

commissions. You can also drive quality traffic to your blogs and other virtual real

estate sites and profit from clicks and purchases.

One real risk is that often, just at the point of payment, the buyer recognizes that he

too has a Clickbank or Paydotcom account and decides to purchase using his own

affiliate link. Chances are, you have already figured this out for yourself. ☺

Steady monthly income:

We all have a fixed cost for basic marketing tools, and in order to live off our internet

efforts we need to derive steady income from the web. You can choose to promote

membership sites which pay you a monthly commission, or build up a vast amount

of virtual real estate and hope that Google Adsense or similar programs will translate

into a nice check for you.


The problem with Google Adsense is your lack of control. Google can exclude you

from their program from one day to another, seriously limiting your earnings

potential. You do not have a stable “contract” relationship.

The next option is to create your own products. On the Internet these may have a

lifespan of 6-9 months. During this time you really have to innovate to maximize your

product’s value.

However – despite some of the uncertainties found in creating regular income,

studies show that there is a seemingly endless of supply of people who, when

asked, will cite Internet Marketing as their biggest hope for financial freedom.

The key to successful Internet Marketing is building a list of people who trust you: People

who follow your recommendations, who become your Circle of Influence.


Network Marketing Defined

Since the late 90’s Network Marketing has exploded onto the Internet scene. But in

fact this form of entrepreneurship existed long before the Web was invented.


As far back as the 1940’s Network Marketing, or MLM, was creating big paychecks

for motivated people just like you. Today this is one of the fastest growing business

models on the planet, and many millionaires are made each year within this broad

industry. Yet despite this pretty picture, most people fail.

Essentially MLM (multi-level-marketing) is like direct selling, where a manufacturer of

a product also handles the distribution process, thus cutting out the “middle man”

and excessive advertising expenses. In the case of Network Marketing, product is

moved through independent distributors who are also customers of the company.

So a customer tries the product, loves it, believes in it, and then decides to share it

with others through personal interaction and contact building.


So, why do many people fail? Usually it is failure to take action. Network

Marketing is a numbers game and person-to-person communication is the key.

Frankly, many Network Marketers feel they are running out of prospects shortly after

they got their family and friends to start using the product.

Next they turn on the computer, hoping someone will see their banner or their

replicated Webpage. Like their cousins, the "hopeful" Internet Marketers, they too

now find their message lost in a wide sea of competition and turn to buying leads to

have people to approach. Buying leads is an effective strategy to outsource the

finding of new contacts. If you are reading this we believe that you can do better.

Web2.0 provides a more direct way to meet new people!


Given The Above, What’s The Big Difference Between The Two? Boiled down to the basics, the major difference between Internet Marketing and

Network Marketing is…

FOCUS



Information overload can be a problem “Who do you follow?” is the big question – the typical IMer will buy into lots of

different plans with the hope that the next one will become his breakthrough. There

is a lot of good information out there, but too much of a good thing can result in

confusion.

As a developer of IM products, I understand that a lot of work and focus can usually

generate a nice windfall that lasts between 1 to 6 months. You’ll be on top of the

world for a brief period, and then your customers are looking for the latest and

greatest thing to replace you. This is great for what it is, but then you have to get to

work on your next project.

Life as an Internet Marketer can involve a constant process of coming up with your next big idea just to keep the cash flowing.

Network Marketing is about long-term growth and prosperity. The plan is simpler and

easier to follow than Internet Marketing. The products don’t change all the time. The

industry truly is about building it once and then reaping the rewards for a lifetime.

Web2 Marketing done right + Network Marketing = residual income


It has been said that MLM is a “self-improvement system that happens to include a

compensation plan”. I like this definition. A good company will give you the

opportunity to make a great paycheck, while challenging yourself and helping others

at the same time!

Online Training Everywhere

The reason why most Network Marketing Companies do not provide a complete

Web2.0 Toolkit to meet new members is their strategy to “keep it simple” – so that

everybody can work in this business. The new member will usually get access to an

online office which will provide access to state of the art training and information

tools.

But the real Power is in combining this focused and very advanced training system with your Web2 approach to meet new people.

The key to successful Network Marketing is building a list of people who trust you: People who follow your recommendations, who then become your Circle of Influence


Network Marketing On The World Wide Web A question you may have already considered, and one that comes up all the time in

this sort of discussion, is “What happens when you combine Internet Marketing with

Network Marketing?”

The answer of course is: magic. Thanks to the power of the Web we can now build

lasting, highly profitable relationships with people from around the world. It is now

possible for a single distributor to build a team of thousands of people without

wearing the tires off of his car or spending eight hours a day pounding the pavement

for new leads.

In recent years the biggest problem for an online Network Marketer has been the

massive competition he or she had to deal with. Cyberspace is flowing over with

business opportunities, most are junk, which creates a bad image for the entire

industry.

Too many people view Network Marketing as a non-traditional business venture, and

get to work posting cheesy, mind-numbing ads all over the Web. This insults the

intelligence of most people, then the idea grows that network marketing is nonsense.

Today is a perfect time to have another look to understand how the combination of the best of both worlds – Internet Marketing and Network Marketing-- can work for you.


WEB 1.0 Approach – Information

For those wondering what Web1.0 is, consider the typical Information-only website

or advertisement. Much like a road sign, static Web1.0 sites and marketing strategy

only provide information, but do not promote interaction.

Screenshot from a generic video from BrilliantCompensation.com

Web 2.0 Is About YOU

Harvard business professors and the world’s leading wealth creation experts have

endorsed the MLM industry as one of the best wealth generation vehicles available

for the average person. And thanks to the Web 2.0 movement, it is now possible for

us to show the world what real Network Marketing is all about.

The fact is that people who are looking for an opportunity don’t want to join

companies or systems. They want to join other people whom they believe can help

them achieve their goals of success and fulfillment.


This makes the amount of competition on the Web irrelevant. Regardless of

how many opportunity ads are out there, the fact remains that you are unique,

and nobody else can offer exactly what you have to offer to prospective

Networkers who are looking for a sponsor to help them get started.

And using the Social Networking sites that are now so popular online, YOU can now

promote yourself, your ideals and values, AND your opportunity to hundreds of

thousands of highly targeted prospects. This e-book will show you how.


Web 2.0 As A Networking Vehicle

Many people think sites like MySpace are reserved for teenagers who wish to gossip

about the latest pop star news. However, savvy entrepreneurs were delighted with

the proliferation of this sort of Social Web portal, because it opened the door for

direct relationships with ideal prospects.

It’s true that interactive Web use is nothing new. Blogs and forum boards have been

around since the dawn of the Internet age, but the key to the Web 2.0 era is the

mass acceptance of Internet citizens everywhere - And the possibility for Two Way

Communications that static Web 1.0 never offered.

Screenshot from http://www.stompernet.net/goingnatural2/


http://www.stompernet.net/goingnatural2/

People who have never visited a forum or even attempted to create a blog can easily

understand the user-friendly platforms that control sites like MySpace and

FaceBook.

It’s simple: You set up a Profile, Attract Friends, and Interact.

This is no different from going to a social mixer in many ways. The idea is to find

people who share your interests, then strike up a conversation, or share with them

the links to other sites you would both enjoy.

All This can now be done from the comfort of home and with no face-to-face

interaction required. But here is the Key:

You can’t just roll into FaceBook and start blazing away with your “larger than life” or

“get rich now” proclamations. People will write you off as a joke, ignore you, or even

flame away at you.


The best approach would be to make friends with people as you would do in the real

world. Once you have a few conversations going, those who are good prospects for

your opportunity will shine through.

And here’s another key point – not everyone on the Web is a good prospect for

your business opportunity! You should only want to do business with those who

actually have an interest in your offer.

Too many new Network Marketers exhaust themselves begging everyone with a

pulse to join their program. This results in a great deal of frustration because not

everyone will be interested - no matter how great the opportunity.

Screenshot from http://www.stompernet.net/goingnatural2/


http://www.stompernet.net/goingnatural2/

A Simple Formula For Social Networking If you set yourself up correctly, the right people will come to you. Finding good

prospects shouldn’t involve a lot of stress and hours of hard work.

The next section will cover the basics of setting up a Social Profile and then

attracting others to you, using Web 2.0 Social Networks. (I am assuming your

intention here is to draw qualified people into your business opportunity.)

There are many different Web 2.0 programs available, but the majority operate on a

very similar platform and provide users with the same array of options. I recommend

you set up the same basic profile on each Social site.

Using the same profile makes life easier on you, but it also creates a strong

repetition campaign. People who are active on many different sites will see the same

message from you again and again, hence increasing the odds of a favorable

response.

Getting Started Is Easy

Here are a few good Networks for you to register with:

Face Book MySpace LinkedIn Classmates

Tribe Bebo Friendster Orkut Squidoo

Social Authority Blog Catalog (A must for bloggers!)

I recommend that you create a “Master Profile” which you then update throughout all

the networks.

Here is a new Social Networking site that I am building:

The FavX Project


http://www.facebook.com/

http://www.myspace.com/

http://www.linkedin.com/

http://classmates.com/

http://sanfrancisco.tribe.net/welcome

http://www.bebo.com/

http://www.friendster.com/

http://orkut.com/

http://www.squidoo.com/

http://socialauthority.ning.com/

http://www.blogcatalog.com/user/JuliusMoltgen

http://favxproject.ning.com/

Registering for a Web 2.0 site is a piece of cake. You just fill out a simple

membership form like this one:

Once you’ve submitted the registration form, be sure to check your email for a

validation link. Click on this link to activate your account and you’ll be ready to login

and set up your profile.


Profile Basics A profile is a small piece of the Web that acts as your personal billboard and

business card. You can add your name, contact info, Website links, and a variety of

other information.

Have a look at my personal MySpace profile to get some ideas…


Keep these tips in mind when setting up your profile:

1. It’s best to keep it simple and user-friendly. As you’ll see above, I have used a

very basic theme, which is easy to read and navigate.

2. Brand your name – like this http://www.myspace.com/juliusmoltgen

3. A real photo is a must! People want to see that you are a person just like

them and not some faceless Internet lurker. Also use your real name.

4. If you speak several languages it may make sense to set up different profiles

for each language.

a. Many sites have shoutboxes or other broadcasting functions for your

friends. It is more practical if all of your friends can understand what

you are writing.

b. In case you use software to send greetings or comments, it simply

looks better and more personal if the language matches the language

you and your friend actually communicate in.

5. Always add the basic information like a brief bio, an overview of your personal

vision, and some business background and activity info.

6. Audio players can give you a real advantage, but I recommend setting them

to NOT start automatically because most people find it annoying when they

land on a profile and get hit with sound right away.

7. Add some casual photos of you in a business or personal setting.

8. Include plenty of info about what you like to do and who you would like to

meet and interact with.

9. Add some of your favorite video clips to make things more interesting. When

you do, make sure they don’t load and start automatically.

10. Integrate a blog. If you have your own blog be sure to link to it or add your

RSS feed directly to your profile. Many Web 2.0 sites provide you with a blog

as part of your profile. You should take advantage of this tool.



The whole idea is to attract friends, or contacts, to your profile. As you can

see in the next screenshot I have almost 3,000 friends and counting on

MySpace.

I am looking for people who share my personal interests and who think like me.

Social Networking is not about people who are interested in my company or my

compensation plan - it’s all about finding like-minded people!

People like people who are like them! Therefore, you want to give your new friends plenty of ways to discover those

things you have in common. Yes, show off your dog and your fish.


Once I have a large group of friends who like to talk about the same activities,

share videos, etc. the “marketing” will take care of itself. My profiles always link

back to my opportunities. And when a conversation about work comes up, I can

tell people that I work from home, which is a great conversation starter.

Remember, you only want prospects that have a real interest in working with

you. Don’t try to mass market to everybody on MySpace, just find people you

naturally get along with and you’ll end up meeting some new business partners

as part of the process.

Adding interactive widgets like the ones below on your profile can be fun. People

like using them – you find such widgets on your friends profiles


Be sure you have built a profile that is full of good information about who you really

are. If you like hiking, bowling, or video games, you must write about this and even

add some photos to your profile! Open yourself up – be transparent.

Don’t think about writing good ad copy. Focus instead on getting your true

personality across to the people who will view your profile page.

Remember to prepare several profiles if you speak different languages ☺ I sometimes comment on the news – I wrote this during the last G8 summit and

suggested that they meet somewhere where it is more difficult for activists to disrupt

the meetings.


The Networking Process – How Does It Work ? Once you have a strong profile, it’s time to get active. This process is easy and fun:

Leverage Existing Contacts First

You could start by using the search feature to locate any existing online contacts.

Just enter their first and last names into the search box to see if they have a profile

on the Social Network you are using.

If you find a few people you already know, add them to your friends list immediately.

You could end up meeting lots of new people if these friends share their contact list

with you.

On some Web 2.0 sites, when you add a new friend you will be automatically

connected with everyone on their contact list. You could build a huge network very

quickly on sites of this nature.


Finding New Friends You can find new contacts by simply surfing through the profiles of other users. By

doing keyword searches using the program’s search bar, you can find other users

who share your interests.

For example, you could search for “hiking” or “video games” to find a list of profiles

where these topics are mentioned. When you find a profile you like, add this person

to your friends’ list. Take a genuine interest in others –then add quality contacts.


Get Involved In The Local Groups A great way to find contacts and to promote your profile is to get active in the groups

provided by a Web 2.0 site. Most programs have discussion groups and forums

where people chat about specific topics. Join these groups and jump in on the

conversations, or start one of your own. BE ACTIVE.

The key to establishing a presence is to get out there and be seen! When people

see your name and picture on a regular basis, they will assume that you know what

you are talking about, and that you are an important individual.


This is basic human psychology. Think about it:

When you go to a social event in the offline world and see a certain individual

playing an active role such as coordinator, speaker, greeter, etc. on a regular basis,

you automatically imagine this person is important and/or knowledgeable.

But the truth is these folks might just be regular attendees like you. They have

simply chosen to play an active role in the event for the obvious social benefits

involved.

Get your name and your face “out there” on the various Web 2.0 sites where you are

a member. Stay active in the discussions and events and you will draw people to

your profile in large numbers.

Again, once you have made friends with people, those who have an interest in your

business opportunity will make themselves known. Invite people to contact you if

they want to know more and avoid chasing after everyone who comes along.

It’s all about quality prospects. People who like you, and have a real interest in

working with you to build an extra income, will put money in your pocket. You don’t

need to waste your time begging people who aren’t sincerely interested.


http://arstechnica.com/news.ars/post/20080504-study-men-more-likely-to-use-social-networking-for-business.html Be Sure To Give First To succeed in Network Marketing you MUST give of yourself before asking for

anything. Give people the benefit of getting to know you, or give them useful

information that will help them in some way.

Once you have delivered real value, many people will be more than happy to ask

what they can do for you in return. When you make an offer to help someone you

are friends with by showing them a way to make some extra money, it doesn’t come

across like selling.

The world’s most successful Network Marketers understand the value of putting

people first. And with the emergence of the Web 2.0 era, you now have more power

at your fingertips than anytime in the history of the industry.


http://arstechnica.com/news.ars/post/20080504-study-men-more-likely-to-use-social-networking-for-business.html

http://arstechnica.com/news.ars/post/20080504-study-men-more-likely-to-use-social-networking-for-business.html

http://arstechnica.com/news.ars/post/20061130-8326.html?rel


http://arstechnica.com/news.ars/post/20061130-8326.html?rel

Growing residual income?

Some of my Internet Marketing friends say things like how they are now focusing

more on promoting products with “residual income.” That makes sense – and it

means that they will promote products where they can get a cut of a monthly

membership fees rather than just one off sales. Real security is being paid over and

over for the same sale.

I have an inside view on both. Most people will join a membership site and then

will forget it until they see their next Paypal payment . And then – because they did

not find the time to use the site, they cancel it - even asking for refunds when

offered. The average time a member stays in any kind of membership site is 9 months (or even less)!

It is obvious that this is not growing the desired “residual income.” This is an

example of promoting yet another Internet Marketing Product – that happens to have

a residual payment - but usually does not last for long before you must find a

replacement.

Duplication versus Replacement

While in Internet Marketing you do most of the work with the help of your friends

(JV’s ) - in Network Marketing you have more focused group dynamic. The products

are not changing all of the time, so you don’t have to worry about what is next. You just focus on duplicating, not on finding another product to replace the one that is no longer popular.


What Can You Take From This Report?

An Internet Marketer who gets involved in Network Marketing will not have to buy his

leads. By effectively creating a professional profile, and actively promoting it with

the goal of creating real relationships with like-minded people, he or she can enjoy

using Web 2.0 Social Networking to their financial advantage.

Today is perhaps the single largest opportunity ever to build valuable personal and

business relationships and to introduce others to your business opportunity without

having to depend on paid leads or advertising.

I hope you’ll put the basic information in this report to good use. To learn more about

using Social Networking to build your business, join me at the

Friday Traffic Report

http://socialauthority.ning.com/profile/JuliusLMoltgen.

Once you join, please add me to your friends’ list. We can stay in touch. I look

forward to learning about you. This community is designed for serious Social

Marketers – so create your profile and make friends. Be sure to let me know that you

have read this Social Marketing Strategy Guide and feel free to pass this along to

others.

Thanks for reading, and I look forward helping you succeed. Julius L. Möltgen http://www.myspace.com/juliusmoltgen

Sign up for updates and the Free Video Series on the topic here

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All rights reserved. No part of this e-book may be reproduced or transmitted in any form without expressed written permission from Julius L. Moltgen.

Legal Notice and Disclaimer: This is not a “get rich quick” scheme. Anyone wanting to earn money online should be prepared to invest the time and effort required to build a genuine business. This e-book is intended for informational purposes only, and represents the author's experience and knowledge as of the date it was published. The author has made every effort to verify the content of this e-book, but he cannot be held liable for any omissions, errors, or inaccuracies herein; each reader must exercise due diligence before taking any action based on the information in this e-book. This e-book is not intended to be used for accounting or legal advice; the reader must exercise his or her own best judgment regarding when to consult with a licensed legal or accounting professional, and regarding the application of the information in this e-book to his or her own situation. Also, because of the Internet's continuous evolution, the author reserves the right to change her recommendations in accordance with the rapidly shifting online environment. No guarantee of the reader's results is stated nor implied in this e-book. The author cannot be responsible for the results readers may or may not obtain from applying the information in this e-book, since the actions and variables of the Internet community, and the readers are beyond his control.



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Social Media Marketing Strategies Guide