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Fresh tactics and strategies for 2014 in regards to mobile marketing, social media marketing, search engine optimization (SEO) and content marketing.
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Search & Social Tactics & Strategies
for 2014
@JordanKasteler
Embracing Marketing
@JordanKasteler
Social + Local + Mobile
@JordanKasteler
Converging Media
@JordanKasteler
Developing Brand
@JordanKasteler
Google - 2014
@JordanKasteler
Google - More Information
@JordanKasteler
Google - More Transparent
@JordanKasteler
Google - More Visual
@JordanKasteler
Bing - More Visual
Search Engine Optimization
@JordanKasteler
Search Queries – More Self-Referential
@JordanKasteler
Search Queries – Longer, More Descriptive
@JordanKasteler
Search Queries – More Time Sensitive
@JordanKasteler
Search Queries – More Crowd Conscious
@JordanKasteler
Old vs NewOld: KeywordsNew: Audience/Personas/Topics
Old: Keyword List TitlesNew: Enticing Titles with Main Keyword Topic
Old: Writing for KeywordsNew: Writing for Visibility
Old: On-Page SEONew: Usability/Accessibility + Conversion
Old: Guest PostsNew: Author Columns
Old: Link BuildingNew: PR/Branding
Old: Keyword Anchor TextNew: Branded Anchor Text
@JordanKasteler
Old vs New
@JordanKasteler
Relationship Marketing
@JordanKasteler
Influencer Outreach
@JordanKasteler
Personas / Cohort Marketing
@JordanKasteler
Personalization
@JordanKasteler
Code
@JordanKasteler
Structured Markup / Microdata
@JordanKasteler
Social Media
@JordanKasteler
Social PR
@JordanKasteler
Ephemeral Social Media
@JordanKasteler
CRM Advertising
@JordanKasteler
Paid-Organic Social Hybrid
@JordanKasteler
Social Micro-Video
@JordanKasteler
Google+
@JordanKasteler
Social Networks
@JordanKasteler
Wearable Technology
@JordanKasteler
Content Marketing
@JordanKasteler
Content Departments & Spend
@JordanKasteler
Cross-Media Storytelling
@JordanKasteler
Contextual Native Advertising
@JordanKasteler
Visual & Interactive Storytelling
@JordanKasteler
Microcontent & Visual Assets
@JordanKasteler
Cinemagraphs
@JordanKasteler
Design + Copywriting + Depth
@JordanKasteler
In-Depth
@JordanKasteler
In-Depth
@JordanKasteler
Useful Content vs Viral Content
@JordanKasteler
Content Assets
@JordanKasteler
Polls
@JordanKasteler
Creation + Promotion + Analytics
@JordanKasteler
Mobile Marketing
@JordanKasteler
Responsive/Adaptive Design
@JordanKasteler
Cross Device Measurement & Performance
@JordanKasteler
Indoor & Outdoor Analytics
@JordanKasteler
Conversion Optimization
@JordanKasteler