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Seo Strategies 2010
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SLIDE MASTER – COVERPAGESEO Strategies for Success in 2010:How Search is Evolving & How to Keep Up
Rand Fishkin – January 2010
SLIDE MASTER – COVERPAGE
Content in this Presentation
• Mobile Search
• “Real Time” Search
• QDF & News Results
• Personalized Results
• Local Search
• Facebook’s Rise &Dominance
• Consolidation of Web Search
• The Web’s Shifting Link Graph
• The Return of Brand Advertising
SLIDE MASTER – COVERPAGE
Mobile Search
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More Queries on Mobile Browsers
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2010 Strategy: Mobile Sitemaps
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2010 Strategy: Deprecate Beautifully
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Consumption on Mobile Browsers Up
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More Transactions on Browsers
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2010 Strategy: Adopt the Right Tech Early
www.squareup.com
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2010 Strategy: Test Mobile Apps
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Real Time Search
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Twitter Search
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2010 Strategy: Tweet at Desired Contacts
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Tweets in Google’s Results
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2010 Strategy: Mostly Ignore It
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Tweets in Google’s Algo
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2010 Strategy: Set Up Tracking
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2010 Strategy: Learn Re-Tweet Optimization
www.slideshare.net/danzarrella/the-science-of-re-tweets
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QDF & News Results
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QDF Getting Faster
Ranking withina few hours!
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2010 Strategy: Break News First
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News Results More Open
They’ll let anyonein nowadays
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News Results More Open
Also, I really want to seeSEO predictions from 1920-1929
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2010 Strategy: Become a News Source
www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787
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Personalized Results
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Personalization by Default
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2010 Strategy: Get Your Users Clicking
Not a Good Strategy at the Time, but Brilliant Today
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Local Search
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More Queries w/ Local Results
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2010 Strategy: Get Local Listings
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PlaceRank Algorithm
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2010 Strategy: Create Consistent Listings
Important
VeryImportant
SLIDE MASTER – COVERPAGEFacebook’s Dominance
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People Spending More Time on Facebook
5.5% of all Time Online Spent on Facebook
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2010 Strategy: Try Facebook Ads
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Facebook as a Business Network
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2010 Strategy: Get a Company Profile + Fans
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B2B: Don’t Ignore LinkedIn
SLIDE MASTER – COVERPAGEConsolidation of Web Search
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Yahoo! Fading; Bing (sort of) Rising
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2010 Strategy: Don’t Ignore Bing
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Google’s Share Dominating
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2010 Strategy: Diversify Traffic Sources
SLIDE MASTER – COVERPAGEThe Web’s Shifting Link Graph
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Links Becoming Tweets & Status Updates
SORRY I ATE YOUR LINK
GRAPH!
SORRY I ATE YOUR LINK
GRAPH!
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2010 Strategy: Become Relevant to
Social Media Users
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Linkerati Getting Stingier
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2010 Strategy: Leverage the Web’s Selfishness
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For more information, visit us at www.seomoz.org
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Q+A
SLIDE MASTER – COVERPAGEThe Return of Brand Advertising
SLIDE MASTER – COVERPAGE
Demographic / Psychographic &
Behavioral Data on the Rise
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2010 Strategy: Know Your Buyers
adlab.msn.com/Demographics-Prediction/
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Brand Advertising Getting Cheaper
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2010 Strategy: Get Full Lifecycle Analytics