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Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.
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What have I been doing for the last 10 years? 2004 > NOW
2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors. These sites were mostly acquired by a US media company.
2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with Pieter Verasdonck & Grew the unit to millions in revenue.
2012 – Headed up the SEO activity for Virgin Mobile Australia (Agency lead)
2013 – NOW – Started my own Sydney CBD based Digital Agency Prosperity Media. Some recent clients include:
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EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING!
Competitor >
Your business >
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What are some strategies which ACTUALLY work?Your
business >
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Giving out gifts and getting links and social traffic
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Creators are important!
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Creators are important!
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How to Find Creators = Buzzsumo.com & Followerwonk.com
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http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting
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Seed content via “creators”
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Interviews can yield HUGE shares and links
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TEN THOUSAND + Visitors to the Interview
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Get your Facebook Fans to help make your content and then get them to share it!!!
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200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
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14,000 + Visitors from Reddit in 24 hours!
Content needs to be of a technical nature.
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EGO Bait in the finance niche via Twitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.
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PRO Tip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
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Share Cool and Random Things like Viral Nova does = 94,000 impressions
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Social Branded Profiles = Winning
About.meCrunchbase.com
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Deals Website to promote all business offers = Winning
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Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com
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Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term “Buy Sunglasses Online”
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Open Graph Tags, Facebook Markup, Twitter Mark up ECT…..
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smo.knowem.com
Check them all on this fantastic tool
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Social ButtonsGood = Social Shares + Keep users on site
Not that great = Multiple touch points and takes them off site!
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Additional Social Sharing Ideas
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Email influencers and ask them to SHARE content
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Always link to your products in YouTube descriptions
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BuzzFeed can work but you need the RIGHT content
Even CommBank is doing it now…
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#RCS Content Marketing
2,500 backlinks
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Creative Web Application - Death by Caffeine App
1,800 Backlinks
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Worldwide Etiquette Map - Swissotel
160 backlinks
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Slide Share Your Best Content Assets and Presentations
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Make the Annual Report SEXY
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1,300 backlinks
Visualize data sets
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Visualize data sets
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Weekly Roundups of content
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Any Cool Content Marketing Tools?
Your business >
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Truesocialmetrics.com
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Getlittlebird.com
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Paywithatweet.com
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Pay with a Like
https://premium.wpmudev.org/project/pay-with-a-like/
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http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
Pay with a Google+1
http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
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SharedCount.com
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Track Social Mentions & Social Questions on Topsy.com + InboxQ.com
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http://www.seobook.com/google-lends-a-helping-hand
Remember do not spam on social keep it classy and professional.
http://www.seobook.com/google-lends-a-helping-hand
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Thank You For Your TimeLets get a drink!!!
Find us Online : ProsperityMedia.com.au
Email me: [email protected]
Call Us: 1300 886 452
