Marketing Strategies Behind Listing of Properties in Australia

Marketing Strategies Behind Listing of Properties in Australia

http://www.minustheagent.com.au/

Real Estate Marketing Suggestions

Minus The Agent strongly suggest applying the 6 P's to all realtors in any economy and in any market. Marketing in a way that is different from your competitors is the main factor in obtaining sales. If you keep doing the same real estate marketing techniques over and over you're going to get the same results. So what are the 6 P's of Real Estate Marketing for online properties listing and selling?



Positive Attitude

Make sure the sellers know how keen you are about selling your home. Enthusiasm is contagious and they will be more inclined to accept your recommendations if you exuberate a positive attitude. It is important to remember that almost every person is attracted to people who emanate confidence, optimism, and sincerity. This will play a major part in attracting new business relationships.

Promotion

There are various ways to promote listings and increase real estate sales. Most likely you will be marketing to people in your sphere of influence (SOI). Your sphere of influence includes, but is not limited to, current and past clients, organizations, other agents, brokers and network groups, the MLS, etc. Another effective promotional tool is using a Pre-Listing Package, which is discussed later in this presentation.


Perfection

As a real estate professional, you should strive for perfection in all aspects of the home buying and selling process. We all know that nothing is perfect, but we should do our very best to make sure that the client receives quality and unparalleled service. This is a goal you should always strive for. Holding yourself to high standards and possessing integrity can make a big difference.


Preparation

Preparation- Provide all your sellers with information on how to prepare their home, common seller mistakes, and the home selling process. By doing so you are being pro-active while saving time on the many questions your client will ask in regard to the processes.


Pricing

Explain to the client where your listing price sits in comparison to other similar properties. You want to give all sellers a comparative market analysis so that they will have the facts as to why you came up with the figure you have. If you are not providing clients with one you need to do so. The Comparative Market Analysis (CMA) compares a property to other similar homes in the neighbourhood that are currently on the market or sold in the last six months. This will allow you to determine the best listing price for their home.


Pre-Listing Package

Pre-Listing Package does all the selling for you and literally compels the client to choose you over other agents! The Pre-Listing Package is a great real estate marketing tool used to get clients excited about you and your company before the first appointment. You will not only differentiate yourself, but you will obtain more listings, sales and referrals. Approach all of your real estate endeavours with the 6 P's of Real Estate Marketing and watch your business grow exponentially.


Why Pre-Listing Package


Cut listing presentation time in half

Establish credibility and rapport with a client before every meet

Show potential clients that you are competent and professional

Eliminate listing presentation anxiety and nervousness

Boost your sales and listings

Presented By

Minus The Agent

[email protected]

www.minustheagent.com.au

1300797170

PO Box 573, Caloundra QLD 4551


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Marketing Strategies Behind Listing of Properties in Australia