Marketing with Social Media Pages

Class 3: Leveraging Marketing for You & Your Business presented by

Stirling Morris

Reinforce Marketing with Social Media Pages

Your Business

Your Market

Learning Objectives:● Social Media Profiles vs Social Media Pages● Creating and Developing Social Media Pages● Engaging an audience & growing your business● Social Media Monitoring & measuring tools and

resources

Social Media pages help to integrate your business with your

market

Profiles vs Pages

Social Media pages project the image of:

● Local Businesses & Places● Brands or Products● Company, Institution, or Organization● Arts, Entertainment, or Sports

In some cases, small businesses must use social media profiles as pages (Twitter and Pinterest are two examples)

Developing Social Media PagesWith so many options, where do we start?

facebook (1 Billion Users)

Twitter (500 Million Users)

Google+ (400 Million Users)

Linkedin (175 Million Users)

Each of these platforms bring something different to the table to help small businesses grow

Quick Tip!

Give a Google +1 or facebook Like under your page name in addition to your profile

Google+ Simplifies Social MediaThe ease of use and integration aspects of Google+ make it the best place to start and will make building other social media platform pages so much easier

Let's go to plus.google.comand get started!

Quick Tip!

Most Social Media platforms offer interation with other platforms; leverage this for online marketing

growth!

The Social Media Giant

Easily identified by its brand icon, facebook not only paved the way for Social Media, it changed our entire perception of connecting with the world

Let's visitfacebook.comand changeyour onlineimage

Quick Tip!

Social Media Marketing should always backlink to a business' website

&A business' website should always contain Social

Media links

The Crowd at LinkedinLinkedin is the Lamborghini of Social Media platforms. It has a fashionable design and even an optional upgrade for a fee. Its greatest strength, and, ironically, its weakness, is that it is seen as the professional social media platform.

Are youLinkedin?linkedin.com

Quick Tip!

Try a social aggregation tool to monitor your network & schedule posts!

weeting on TwitterTwitter is an underutilized marketing tool for social media novices that encourages users to be clear and concise in their engagement methodologies. In fact, Twitter is such a powerful tool, that Google+, facebook, and Linkedin all integrate seamlessly with Twitter.

Let's Tweet!twitter.com

Other Social Media Pages

What are other social media platforms should a business consider?

foursquare tumblr.

Pinterest YouTube

In Marketing, it's important to be found, but with Social Media Marketing, it's more important to be available

Nurture Your Relationships● Regular Updates

Relaying all business activities

● Social SharingCollaborate often with your Circles & Groups

● Replies & CommentsStay alert to what your audience is saying

● Likes and +1sA quick way of showing appreciation

Don't forget the "Social" part of Social Media Marketing!

Social Media MeasurementWhat metrics should I consider?

○ ROI (Return on Investment)○ ER (Engagement Rate)

What are some easy-to-use resources?○ Platform analytics○ Bookmarking Services○ Influence Measurement

Supportive Tools & Resources○ CRMs○ Inbound marketing software

The Takeaway

● Social Media Profiles vs PagesExplore which options work better for your business

● Developing Social Media PagesGrowing in the Social Media Universe

● Engaging an audienceBeing there is great, being available is better

● Social Media Monitoring & measuringYour Social Media Marketing ROI is up to you!

Looking Ahead . . .

● Class 4: Developing & Integrating an Effective Marketing Plan

● Class 5: Great Marketing is a Process of Continuous Improvement

What questions do you have for me?