User generated content

encourages peer to peer

interaction

Multiple Tabs – third party

features

No fan gate

Each location has its own page for further

customer engagement

Search by location

Providing regional locations encourages

transaction

Brand able to articulate its business practices and

values through the company overview and

mission statement

User generated content – social

promotion through friend activity

Promotion is quick and easy - 10 second rule

Gift is sentimental and relevant

Cross promotion

Quick, easy and observes the 10

second rule

Call to action

Wall feed populated by brand activity rather

than customer activity

Presence spread across several pages

Lack of photos shows inattention

Wall feed populated by a

mix of brand and customer

activity

Likes spread across 5 pages

Repetitive wall feed is un-

engaging for both current and

potential fans

Lack of photos shows inattention

Brand able to articulate its business practices and values

through the description

Deals are simple and easy to claim – 10

second rule

Call to action -reservations enable

transactions