Social Media & Business Marketing Guide

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Overview of the main social networks and how you can get involved including tools, mini guides and more


<p>ON TARGET</p> <p>Social Media &amp; Business Marketing </p> <p>Sue Allen</p> <p>ON TARGET</p> <p>1</p> <p>3. Social Media State of Mind</p> <p>Agenda</p> <p>1. What is Social Media?</p> <p>2. 2011 Statistics</p> <p>4. Benefits of Social Media</p> <p>5. Why Should I Sit Up and Take Notice?</p> <p>6. Marketing Tips </p> <p>7. Setting up your profiles</p> <p>ON TARGET</p> <p>2</p> <p>What is social media?</p> <p>Social media is online content created by people, for peopleIt gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as sites, blogs, podcasts and video sharing</p> <p>ON TARGET</p> <p>ON TARGET</p> <p>3</p> <p>ON TARGET</p> <p>4</p> <p>ON TARGET</p> <p>5</p> <p>2011 statistics</p> <p>2. </p> <p>ON TARGET</p> <p>ON TARGET</p> <p>6</p> <p>Did you know... </p> <p>Linkedin has over 100 MILLION members?</p> <p>Over 2 BILLION people searches in 2010</p> <p>1 MILLION new users every 12 DAYS= 1 user per SECOND!</p> <p>Professionals HAVE to have a presence on there</p> <p>ON TARGET</p> <p>7</p> <p>ON TARGET</p> <p>8</p> <p>100,000,000 members </p> <p>If we stacked 100 million business cards in a pile =98,245 Feet </p> <p>Pass Mount Everest at 29,029 feet</p> <p>ON TARGET</p> <p>9</p> <p>ON TARGET</p> <p>10</p> <p>LINKEDIN LEGAL INDUSTRY IS LESS THAN 2 PERCENTOF WHOLE NETWORK ONLINE!</p> <p>SHOCKING STATISTIC!!!</p> <p>CLAIM YOUR SPACE AND STAND OUT TODAY</p> <p>Hi-techFinance MedicalSalesConstruction GovernmentTransportation</p> <p>All higher represented than Legal!</p> <p>Only one lower was Agricultural </p> <p>ON TARGET</p> <p>11</p> <p>More video uploaded in 60 days...... than 3 major TV networks created in 60 years</p> <p>Broad demographic of users - 18-54years</p> <p>Over 100 MILLION views Per DAY</p> <p>4 MILLION people share content to more than 1 site</p> <p>Did you know? Youtube is OWNED by Google?</p> <p>ON TARGET</p> <p>12</p> <p>ON TARGET</p> <p>13</p> <p>Added OVER 200million members in LESS than 1 YEAR!</p> <p>Over 500m active users </p> <p>50% log in DAILY</p> <p>Average user connected to 80 community pages / groups</p> <p>60 MILLION STATUS UPDATES DAILY</p> <p>Average user creates 90 pieces of content a month</p> <p>70% traffic from outside the US</p> <p>250m active on FB through their MOBILE device</p> <p>ON TARGET</p> <p>14</p> <p>ON TARGET</p> <p>15</p> <p>Most popular among working adults </p> <p>Number of tweets per week = 1 BILLION</p> <p>280% increase in tweets per day over last year</p> <p>New accounts per day = 460,000</p> <p>182% Increase Mobile Twitter users 2010-11</p> <p>Twitter is the PULSE of the planet... Do you have your finger on the PULSE?</p> <p>ON TARGET</p> <p>16</p> <p>Isn't it time ... to get your feet wet?</p> <p>ON TARGET</p> <p>17</p> <p>Social media state of mind</p> <p>3. </p> <p>ON TARGET</p> <p>ON TARGET</p> <p>18</p> <p>Outbound MarketingInbound Marketing Telemarketing SEO / SEM Trade shows Blogging Direct mail Social Media Email blasts RSS Print ads Free tools/trials TV/radio ads Web /Viral videos</p> <p>Interruption Permission</p> <p>VS</p> <p>ON TARGET</p> <p>19</p> <p>With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share news, information and content</p> <p>ON TARGET</p> <p>20</p> <p>Benefits of social media</p> <p>4.</p> <p>ON TARGET</p> <p>ON TARGET</p> <p>21</p> <p>Benefits Of Using Social Media In Business</p> <p> Build online reputation Increase Trust Generate Business More accessible More personable Engaged potential leads Increased awareness Online brand building Subject matter expert Maintain long term connections Generate word of mouth marketing Rich insights into your market Can listen and engage Make you a better writer 140 rule Like text message to the world faster! Its Fun! </p> <p>ON TARGET</p> <p>22</p> <p>Why should I sit up and take notice?</p> <p>5. </p> <p>ON TARGET</p> <p>ON TARGET</p> <p>23</p> <p>Facebook is still the most popular site </p> <p>Twitter is catching up fast</p> <p>Small business &gt; HALF of their customers achieved through word of mouth. </p> <p>Twitter is the digital manifestation of WOM marketing</p> <p>Gain insight Opportunity to listen in to the conversations being openly discussed online </p> <p>Manage your reputation online Identify key influencers that are helping form opinions</p> <p>ON TARGET</p> <p>24</p> <p>Driving Traffic / Improve Google rankings </p> <p>Social media can play key role in driving traffic to your site</p> <p>Improving your SEO (search engine optimisation)</p> <p>Linking your profiles to your website</p> <p>Social bookmarking like Digg and Delicious can help improve visibility too</p> <p>Distinct worlds of PR, Customer Service and Marketing are fusing</p> <p>ON TARGET</p> <p>25</p> <p>HELP IM TOO BUSY TO DO SOCIAL MEDIA</p> <p>ON TARGET</p> <p>26</p> <p>Marketing tips</p> <p>6. </p> <p>ON TARGET</p> <p>ON TARGET</p> <p>27</p> <p>Marketing Tips for SM-Networking</p> <p> Make friends Find your existing connections Network through groups Add to your email signature, blog articles, bio or profile Be helpful Answer questions Share interesting content Make connections</p> <p>ON TARGET</p> <p>28</p> <p>Social Media = Cocktail Party</p> <p> Become a real member of the community Add value to the community Ask and answer questions - any recommendations, business challenges, what they do More effective than live networking events No boundaries of time or space limited to have conversations that night. Dont get to meet all that you wanted to. Online you can talk to everyone! Conversation powerful can be found online, magnifies it even more. Other people can listen in easily</p> <p>ON TARGET</p> <p>29</p> <p>Creating your profile</p> <p>7. </p> <p>ON TARGET</p> <p>ON TARGET</p> <p>30</p> <p>Creating Your Social Profiles</p> <p>Build A Facebook Page Keep customers updated Brand awareness Promote discussions / share news Special events Google map directions or special offers Branded FB page</p> <p>Linkedin - Personal Profile &amp; Business Profile Vital for any professional Professional headshot Smiling headshot 45% people online are decision makers If you sell services to other business or professionals business profile Build network leads, connections, partnersVisit and Join groups location / industry search Showcase your expertise Upload presentations Sharing insight in forums and groups - Ask questions Valuable connections for your own network</p> <p>ON TARGET</p> <p>31</p> <p>Get Tweeting </p> <p> Personal Page Business Profile better to have a face vs logo Bespoke Background Follow / network with people in your industry Informative across a range of subjects Source of ideas, resources, links Listen to real time conversations Connect with potential customers Build relationships Source suppliers Source referrers Adds personality of your company online </p> <p>Blog Wordpress or Blogger </p> <p>Youtube Webvideos Presentations</p> <p>ON TARGET</p> <p>32</p> <p>Social Media Checklist</p> <p>Do:IDENTIFY the social media channels LISTEN to the conversations ENGAGE with audienceRESPOND to reviews CAPTURE insights to build understandingLINK to other sourcesHAVE Fun</p> <p>Dont:Spam people for hits or followersPublish content unless youre happy to engage with it and see it printed elsewhereOpen a page and never update it at all</p> <p>ON TARGET</p> <p>33</p> <p>Traffic, Leads and Customers Monitoring</p> <p>Email newsletters </p> <p>RSS feeds</p> <p>Blog comments</p> <p>Linkedin leads </p> <p>Facebook Likes</p> <p>Stumbleupon </p> <p>Youtube views</p> <p>Twitter Audience, RT, Mentions, Click Analytics</p> <p>Traffic to site from monitored link using or</p> <p>Capture of Customers via enquiry line / reception monitored route</p> <p>ON TARGET</p> <p>34</p> <p>ToolsHootsuiteBufferTweetdeckMarketmeSuiteTweetadderSummifySprout Social</p> <p>Directories Twellow.comListorious</p> <p>Social MeasuresKlout scoreSunday Times Social List </p> <p>ON TARGET</p> <p>35</p> <p>ON TARGET</p> <p>36</p> <p>ON TARGET</p> <p>37</p> <p>ON TARGET</p> <p>38</p> <p>ON TARGET</p> <p>39</p> <p>ON TARGET</p> <p>40</p> <p>Are you listening 1st?</p> <p>Or Selling 1st?</p> <p>ON TARGET</p> <p>41</p> <p>Thank You </p> <p>@susuallen</p> <p>ON TARGET</p> <p>42</p>