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Social Media Marketing
An Insight on why your business needs to adopt web2.0 advantage
Over all Social Media Objectives
Reach Engage Convert
Establish a Web presence – Be where clients are talking
Identify new contacts – Use social media as a constant resource for new contacts
Stay connected with clients – Reinforce ‘offline’ interactions with online connections
Enrich client relationships – Learn about clients, strengthen relationships
Build the brand – Build your personal brand and strengthen the Name of company brand
Build individual eminence –Supports Name of company’s overall eminence, reputation and brand - we are the sum of our people
Service Objective
• Set up Social Media as a strategic communication channel to achieve various business goals towards better Marketing & Corporate branding & its distinguished services.
• To monitor online reputation on a 24/7 basis.• Partner Business objectives and implement Social Media
across organization or a specific section of business.• Lay a roadmap and foundation to enable quicker ROI from
Social Media.• Make Social Media as a Lead Generation channel.
USP of TheSocialPeople
• Not a Creative or Digital Marketing or Advertising firm. – We specialize and equip ourselves only on Social Media Strategies to enable Business on Monetization and faster ROI.
• Provide real-time Analytics as a Value Added Service. – Our Social Media Experts real-time monitor your Brand, Brand Sentiment and partner with our proprietary tools & help you to achieve short term and long term goals with utmost emphasis on ROI.
• Not an Outsourcing Mindset but a Outside Partner Philosophy. – Our Social Media Experts work hand in hand with Unique solutions that suite your business needs with complete ownership of what is stake at Business.
Top social marketing challenges: Resources & ROI
Lack of sufficient resources
Measuring ROI
Managing and growing social presence
0% 20% 40% 60% 80% 100%77%
58%
42%
B2B Marketers are still grappling with how to get sufficient resources and then best measure the return on their social marketing investment.
This may indicate a disconnect and stalemate between the different levels of an organization.
%age of respondents
What's next?Leverage Social Media to
Swimming, treading water or drowning?
The digital revolution is transforming the marketplace. Empowered customers can see-and say-more about the organizations that serve them than ever before. But this revolution has also left CMOs struggling to respond.
Changes are happening – Are you in the Race?
The Rising Force of Social Networking
68%
With social media,
anyone can become a publisher,
broadcaster and critic.
Deliver value to empowered customers
The most effective CMOs focus on getting to know individuals, not just markets. They mine new digital information sources. And they use customer analytics to turn data into insights on which their organizations can act.
OpportunitiesThat We would help you capitalize
2012-2015, the investment bubble will burst for social networks in Business – Gartner
58%Successful CMOs have started measuring the Marketing ROI on the basis of Social Media engagement with customer
62%CMOs have already budgeted the Social Media activities; worth in average at 15% of their total Marketing Budget
Social Media industry is about to touch the worth $7 billion in 2012 - eMarketer
Factors that supports Social Media in Social Business Think
Big!79%
Followers are selective in brands
33%Brand followers interacting with brands more this year than last
64%People follow brands to receive exclusivity, promotions, and be “in the know”
60%Followers recommend a brand to a friend after following
50%Are likely to buy the Business Service after following
Future
Social Media MonitoringMonetization
We can help you
Social Media Strategy Expert Workforce
Social Media as a Business Ecosystem
Social Media Ecosystem
Social CRM
Recruitment
Employee EngagementMarketing /
PR
Communication
Thought Leadership
Customer Service
Manage Stronger Relationship with Customers by hearing what they say
Hire best of the Talent Pool and engage potential hires
Engage and Train employees in an Interactive & Collaborative way
Engage customers for various marketing objectives – Marcom, PR, Intelligence
A powerful channel for all official communication for Customers, Stake
Holders and Employees
Share your out of the box thoughts and research material
24*7*365.4 support (Yes! Even in Leap year)
Our Services
• Social Media Marketing (SMM)• Social Media Employee Engagement• Social Media HR & Recruitment• Social Media Content Development & Curation• Social Media CRM• Social Media Monitoring (Reputation Management)• Social Media Analytics• Social Business
Say Hello!TheSocialPeople Inc.,
http://thesocialpeople.blogspot.com
