Boost Your Business and Raise Your Profile

with LinkedIn

Des WalshSocial Media Strategist & Business Coach

Terri Cooper Networking BreakfastGold Coast, 16th September, 2011

Disclaimer

This presentation is for information only, should not be taken as representing the official views of

LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective companies.

Des Walsh has no business connection with the LinkedIn Corporation.

How I Discovered the Power of LinkedIn

What We'll Cover

5 point success plan Some basics – quickly Some advanced stuff Q & A

1. 100% profile: - personal &

company

2. Build your network strategically

3. Get testimonials

4. Update

5. Participate

5 Point Success Plan

5 Profile Basics

1. Professional Headline

2. Professional photo

3. Summary

4. Specialties

5. Customise web links & profile link

Professional Headline

Status update

Current Positions

Websites & Twitter

Profile link

The Summary

What you do

Your typical clients

Benefits your clients get

URL for more info

Specialties

Company profile

Network Strategy create a network, not a collection

it's not about friends, it's business

you don't have to invite everyone

you don't have to accept every

invitation

be personal (no boilerplate invitations)

participate (in sharing mode)

Options with Invitations to Connect

Inviting to connect

Remind

Flatter

Intrigue

Testimonials (“Recommendations”)

easier to get when you give first

ask for the recommendation you want

wait till they know you before you ask!

Groups

Answers

Polls

Signal

Status Update

Remember the 5 Point Success Plan

1. 100% profile - personal & company

2. Build your network strategically

3. Get testimonials

4. Update

5. Participate

And then there's apps

InMaps from LinkedIn Labs

Linked Leverage™ coaching options

http://deswalsh.com/coaching/linkedin-coaching/

For anyone attending today, special price on my

LinkedIn Profile Makeover

http://deswalsh.com/tcevents

Password as shared at the event (or email me at deswalsh(at)gmail(dot)com

Slides on Slideshare - http://slideshare.net/des

Contacting Des

Most of my social links at http://XeeMe.com/deswalsh

0413 089 355 | deswalsh@gmail.com

http://linkedin.com/in/deswalsh

LinkedIn coaching

http://deswalsh.com/coaching/linkedin-coaching/

Copyright stuff

All logos in this slide deck are copyright the respective

owners. The slide deck is copyright © Des Walsh 2011.

Please ask Des - deswalsh(at)gmail.com - if you wish to

use it for other audiences: permission will not be

unreasonably withheld.

Image credit: Mermaid Beach, by Behzad K, via Flickr, CC

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