Business Boost with LinkedIn

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2. Boost Your Business and Raise Your Profile with LinkedIn Des Walsh Social Media Strategist & Business Coach Terri Cooper Networking Breakfast Gold Coast, 16 thSeptember, 2011 3. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation. 4. How I Discovered the Power of LinkedIn 5. What We'll Cover

• 5 point success plan

• Some basics quickly

• Some advanced stuff

• Q & A

6. 7. 1.100% profile: - personal & company 2.Build your network strategically 3.Get testimonials4.Update 5.Participate 5 Point Success Plan 8. 5 Profile Basics

• 1. Professional Headline

• 2. Professional photo

• 3. Summary

• 4. Specialties

• 5. Customise web links & profile link

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• Professional Headline

• Status update

• Current Positions

• Websites & Twitter

• Profile link

10. The Summary

• What you do

• Your typical clients

• Benefits your clients get

• URL for more info

• Specialties

11. Company profile 12. 13. Network Strategy

• create a network, not a collection

• it's not about friends, it's business

• you don't have to invite everyone

• you don't have to accept every invitation

• be personal (no boilerplate invitations)

• participate (in sharing mode)

14. Options with Invitations to Connect 15. Inviting to connect R emind F latter I ntrigue 16. Testimonials (Recommendations)

• easier to get when you give first

• ask for the recommendation you want

• wait till they know you before you ask!

17. Groups 18. Answers 19. Polls 20. 21. Signal 22. Status Update 23. Remember the 5 Point Success Plan

• 100% profile - personal & company

• 2.Build your network strategically

• 3.Get testimonials

• 4.Update

• 5.Participate

24. And then there's apps 25. InMaps from LinkedIn Labs 26.

• Linked Leverage coaching options

• http://deswalsh.com/coaching/linkedin-coaching/

• For anyone attending today,special priceon my

• LinkedIn Profile Makeover

• http://deswalsh.com/tcevents

• Passwordas shared at the event (or email me at deswalsh(at)gmail(dot)com

27. Slides on Slideshare-http://slideshare.net/des 28. Contacting Des Most of my social links at http://XeeMe.com/deswalsh 0413 089 355|[email_address] http://linkedin.com/in/deswalshLinkedIn coachinghttp://deswalsh.com/coaching/linkedin-coaching/ 29. Copyright stuff

• All logos in this slide deck are copyright the respective owners. The slide deck is copyrightDes Walsh 2011. Please ask Des - deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld.

• Image credit: Mermaid Beach, byBehzad K , via Flickr, CC BY 2.0