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Jason Piasecki, Partner at Revel, believes that LinkedIn is the ONE social network all business people must use.
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Means Business
Presented toThe Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg
Jason PiaseckiPartner, Revel
Funny Comic
LinkedIn Means Business
• What is LinkedIn?• Business Case• Getting LinkedIn• Breakout• Next Steps
Are you social?
• LinkedIn - Work• Facebook - The bar after work• Twitter - The water cooler• MySpace - The bar after midnight
• Professionals use LinkedIn to exchange information, ideas and opportunities
• The world’s largest professional network• 85 million members • Adding members at a rate of about one per second• Traffic has doubled over last year• The first “sustainable social network”?
Home
Profile
Groups
Groups
Groups
Groups
Jobs
Companies
Answers
Business Case
Google Pac-Man consumed 4,819,352 hours of time, or $120,483,800 in productivity.
Business Case
• Strengthen relationships • Make new business connections (i.e. – sales)• Enhance your Googleability• Participate in groups• Collaborate on projects• Find jobs and candidates for jobs• Brand your company and yourself• Deliver R.O.I.
Googleability
HR: Recruiting
• LinkedIn = 95%• Facebook = 59%• Twitter = 42%
Jobs
Jobs
Getting LinkedIn
Getting LinkedIn
1. Creating a killer profile2. Levering your connections to gain more business3. Maximizing your company listing4. Becoming a subject matter expert5. Making LinkedIn a quick, easy & fun part of your day
Creating a killer profile
1. Fill out your profile completely2. List all companies, experience and education3. Photo is a must
Tip: Use the same photo as on other sites
4. Use the Specialties box Tip: use specific adjectives, colorful verbs
Creating a killer profile
5. Get Connected Tip: Import Address Book
6. List three websites Tip: Link to company bio page
7. Keep your status current. Tip: Make it part of your routine Tip: Do not link Twitter or Facebook Tip: Use HootSuite
8. Claim your personal URL Tip: Use your full name, i.e. - jasonpiasecki not jasonpie
Creating a killer profile
Leveraging your connections
1. Searching your email contacts – hotmail.com, gmail.com, yahoo.com, aol.com
2. Import your desktop email contacts3. Enter email addresses4. Recommend and be recommended
Tip: Make reciprocal recommendations
Leveraging connections
Leveraging connections
Maximizing your company listing
1. New LinkedIn feature!2. Claim your company
Tip: Go to the Company Pages Home, enter your business name and your business email
3. Setup your company page Tip: Add products and services Tip: Add a logo (picture) Tip: Take advantage of key features
4. Ask co-workers to join5. Follow your company
Company Listing
Company Listing
Company Listing
Becoming a subject matter expert
1. Answer “Answers”2. Become a Groupie*
Tip: Join Groups that interest you personally Tip: Join Groups that interest you professionally Tip: Monitor Groups daily Tip: Start Discussions Tip: Start a Group
Groups
Make LinkedIn part of your day
1. Create a plan that works for you1. Tip: Be realistic
2. Tip: Listen before you speak
3. Tip: Be genuine
4. Tip: Find a time that works for you
5. Tip: Make it part of your routine
6. Tip: Schedule status updates using HootSuite
7. Tip: Have fun!
Example LinkedIn Plan
• Monday– Update status (0:05), Add connections (0:15)
• Tuesday– Start or comment on a Group Discussion (0:15)
• Wednesday– Update status (0:05), Search Answers. Post reply. (0:30)
• Thursday– Start or comment on a Group Discussion (0:15)
• Friday– Update status (0:05), Make a recommendation (0:15)
• Total = 1 hour, 45 minutes
Breakout
Breakout Sessions
1. Profile Mastery2. Connect 43. Company Listing 1014. Group Discussion5. LinkedIn Stratergy
Next Steps
LinkedIn Means Business
• What is LinkedIn?• Business Case• Getting LinkedIn• Breakout• Next Steps
Q & A
• Questions• Answers• [email protected]• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing