HOW TO USE LINKEDIN TO BOOST YOUR BUSINESS, SALES AND MARKETING! by César Chiva

LINKEDIN

By Csar Chiva

HOW TO USE LINKEDIN

TO BOOST YOUR

BUSINESS, SALES AND

MARKETING!

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INTRODUCTION

Most people on LinkedIn just set up a profile, sit back, and see what happens. However,

as a Business owner, you know as well as I do that "sitting back" and seeing what

happens is not the best way to market your business and get more sales

Advertising, they say is the heartbeat of every business. For any business to thrive well in

todays highly competitive world, strategic measures have to be erected in the bid to

inform and entice a wider range of audience/market about what value(s) you are offering,

either as a business owner, service provider, or as a promoter. Someone once said:

Doing business without advertising in one form or the other is like winking at a girl in

the dark. Of course you understand it is a futile endeavor. You know what you are doing

but nobody else does. Hence to shy away from putting yourself out there as much as you

can is bad business.

This brings to mind that the competitiveness of the world today is not without its perk. If

anything, it has brought about the inventions of several technologies that have optimally

revolutionized the way we do things, especially the way we work. To say the least, it has

brought about the inventions of several platforms to reach the global world. Your

business, market and sales are no longer confined within the walls of your resident city or

country Well, except you allow it through your inactions. With just some few clicks

here and there on your computer, it is all out there. Needless to emphasize, it is now far

relatively cheaper, easier, and faster to connect with customers or people who might be

interested or have the need for your service or product with the advent of quite a number

of social media platforms. One of the platforms LinkedIn has from the onset been the

seat for majorly professional and work/business-oriented individuals and groups. It is

therefore not out of the world that this book aims at inciting interest in maximizing this

platform, both in people who havent seen the need for it and those who are already on

the platform but not maximizing it enough to foster self or business marketing and sales.

Steve Ballmer said The number one benefit of information technology is that it

empowers people to do what they want to do. It lets people be creative. It lets people be

productive. It helps people lean things they didnt think they could learn before, and so in

a sense it is all about potential. There is just so much out there, and we might not be

harnessing the opportunities enough for our maximum gains and benefits, especially with

regards to our business and sales turnover. This is why this book is a good read at such a

time as this. It will help you see how to leverage on the benefits of LinkedIn that might

have before now been misused, underused or abused. In the course of this book,

irrespective of the size and nature of your business, your eyes will be opened to behold

how your business, sales and/or marketing can be given a boost using LinkedIn.

LinkedIn is a platform of mainly business owners with over 140,000,000 members and

growing. It has been around for about 6 years, and although it has been around a while,

almost no one uses it to generate leads for their business like the way I am going to show

you in this short eBook.

Most people on LinkedIn just set up a profile, sit back, and see what happens. However,

as a Business owner, you know as well as I do that "sitting back" and seeing what

happens is not the best way to market your business and get more sales, and it's not the

best way to utilize LinkedIn.

Now that we have established what LinkedIn is, and how it works, let's get

started on how you can use for your business, sales and marketing,

CHAPTER 1

SOCIAL MEDIA AND SOCIAL NETWORKING

Social networking and social media are two very important terms in social marketing, and

to the general public as a whole. While these two terms might have been used

interchangeably on several occasions, there exist between them some measure of

disparity. Albeit one is as a result of the other.

Social media is a platform or channel via which network tethering, among other things

can take place. It is one of the various means by which people can get to connect and

build networks with people of interest in all works of life. Social media can be used to

achieve several aims, one of which social networking is a part. It does this by allowing

people to create service-specific profiles which can be connected with those of other

people. In todays world, it by all means provide the largest opportunity to reach and

connect with a huge audience.

Social networking, on the other hand, is an act of building connections of like-minded

individuals with the view to getting something out of it. It is not a novel activity; as a

matter of fact, it has long been existing even before the invention of social media. People

have networked in churches, meetings, and other social gatherings. It is whatever you do

to foster associations and spread tentacles. In other words, social networking goes way

beyond just having a network of fans or followers, it encompasses fostering those

relationships, maybe not for instant gratification but definitely for an ultimate goal.

For example, Facebook is a social medium. But it can become a social networking site if

users use the platform to build and strengthen associations. Needless to emphasize, the

social media is a noun whereas social networking is a verb. Social media provides the

means of catching the attention of some set of people by putting up contents that might

interest them and consequently increase fan/followers base. Someone might decide to

start a blog and put up contents that might interest a targeted segment of people, thereby

drawing attention to it. But until these contents are used as a means of engaging your

intended audience or potential customers/clients, then you arent truly networking. Social

networking boils down to having active conversations, that is, it involves talking and

getting response. It is an active engagement of people to foster interpersonal

relationships, not without the ultimate goal of getting something out of it. Essentially,

networking emphasizes the need to not only connect with people, but going further to

foster and sustain those relationships by taking time to border on a subject and discuss it

with others. You find a common ground with your target audience to give out your

opinions, and actively get feedbacks from them. Common ground can range from

personal to career interests and backgrounds. With that, networks are built and fortified.

So until your social medium serves as a means to actively engage people in the hope to

build deeper connection with them outside the shallow buzz generation it is not a

social networking site.

It can then be rightly inferred that the development of technology has broken quite a

number of barriers to social networking. Social networking is no more limited by

physical connections and local boundaries. It is now possible to network with people