Boost Your Business and Raise Your Profile

with LinkedIn

Des WalshSocial Media Strategist & Business Coach

Terri Cooper Networking BreakfastMaroochydore, Sunshine Coast, 7th July, 2011

Disclaimer

This presentation is for information only, should not be taken as representing the official views of

LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective companies.

Des Walsh has no business connection with LinkedIn Corporation.

How I Discovered the Power of LinkedIn

Radius re 4558

Connections

15 km 7,915

40 km 16,820

55 km 19,623

80 km 45,463

120 km 205,906

160 km 239,926

Are you leaving your opportunities

for others to take?

Today

7 point success plan

Some basics – quickly

Some advanced stuff

Q & A

Slides on Slideshare

- http://slideshare.net/des

1. 100% profile: - personal & company

2. Build your network strategically

3. Get testimonials

4. Groups

5. Answers, Polls, Today, Signal

6. Status update - daily

7. Profile update - frequent

7 Point Success Plan

100% Profile Complete

7 Profile Basics

1. Professional Headline

2. Professional photo

3. Summary

4. Specialties

5. Customise web links

6. Twitter link

7. Customise profile link

Company profile

Build your network

My rules (make your own to suit you)

it's not about friends, it's business

build a network, not a collection

you don't have to invite everyone

you don't have to accept every invitation

be personal (no boilerplate invitations)

Network stats

Options with Invitations to Connect

Inviting to connect

Remind

Flatter

Intrigue

Testimonials (“Recommendations”)

easier to get when you give first

ask (nicely) for the kind of recommendation you

want

wait till they know you before you ask!

Groups

Answers

Polls

Signal

Status Update

Remember the 7

Profiles

Network

Testimonials

Groups

APTS (Answers, Polls, Today, Signals)

Status updates

Profile updates

And then there's apps

InMaps from LinkedIn Labs

Did I say no boilerplate invitations?

Please!

Contacting Des

Most of my social links at http://xeesm.com/deswalsh

0413 089 355 | deswalsh@gmail.com

http://linkedin.com/in/deswalsh

LinkedIn coaching http://deswalsh.com/coaching/linkedin-coaching/

Copyright stuff

All logos in this slide deck are copyright the respective

owners. The slide deck is copyright © Des Walsh 2011.

Please ask Des - deswalsh(at)gmail.com - if you wish to

use it for other audiences: permission will not be

unreasonably withheld.