Boost Your Business With LinkedInDo’s and Don’t Even Think About It’s

Tim Moore| SocialCrush

• Old Contact Management

Old School ways of “collecting” contacts for “future” use:

I know his contact info is

here ‘somewhere’- where did I put that???

• Over 100 Million global users - adding one new member per second.

• Real-time, accurate, up-to-date

• Getting recommendations which are visible to customers and prospects

• Notified when someone changes jobs, this is a trigger to contact them.

Power of

Grow trusted business connections rapidly

KEY POINT: You already have this network of people in real life. LinkedIn helps you see it and use it.

#1Complete Your Profile

Fill out all details until 100% complete!

Don’t skimp here…this is where people are going to find you credible or not credible.• Want calls? – Phone #• Want site visitors? - URL

Custom URL

• Using your own name for your LinkedIn profile URL makes you easier to find.

• To customize your URL, visit your profile editor page and click "Edit" next to "Your Public Profile URL.”

• If someone has already used your name, try other variations until you find a match.

Power of

Don’t Be Shy – Connect!

Import contacts from your email or address book

Power of

Power of

• Those that complain “I don’t see any results from LinkedIn”…

Here’s why: you’re not doing anything!

DO: You MUST Join Groups

…and Participate!Find groups where your target consumers may be and engage! Gain news and knowledge in your sector, while others share your business and expertise with target consumers.

DO: You MUST Ask and Answer QuestionsThis one of the key areas where the magic happens on LinkedIn. Jump in and get in front of prospective consumers, share your expertise, become a trusted resource – this will get you business!

DO: You Must Actively Publish

Regularly provide both useful content that builds trust and is a lead generator for you.

DO: You Must Optimize Profile for SEO

Takes only a few minutes, and is a shame to miss out on such easy link juice for your business

Tip!

Remember:Search engines index these pages, and other LinkedIn members also can search the network for keywords. This is a major resource in search results and improve your website PageRank.

Example: If you specialize in real estate or services, say so. (be specific!)

DO: You Must Mobilize

FREE - Increase exposure and engagement with prospective clients and customers in just minutes.

NEW FEATURES: LinkedIn Signals

Easily monitor updates within your network, filtering options so see only what people in your extended circle (2nd and 3rd connections) are posting.

NEW FEATURES: LinkedIn Today

COOL NEW FEATURES: LinkedIn Maps

WORST Practices You Must Avoid

1. Being Overly Self-Promotional2. Ignoring Connection

Invitations 3. Never Posting Status Updates4. Making your profile private5. Confusing LinkedIn with

Facebook

LinkedIn: Takeaways

• Update Profile every three

months

• Invite All Your Contacts

• Write 1 Recommendation a

week

• This Takes Time – Be Patient