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How to use LinkedIn to Boost your Personal Branding
Walter Lim
I WILL NOT BE SPRINKLING ANY FAIRY DUST
Myth #1
LinkedIn is only helpful if I am looking for a job.
Adapted from HubSpot
Lead Generation via LinkedIn
Myth #2
If I update my profile, everyone in my network will
be notified.
Myth #3
I can only connect with someone I know well.
Myth #4
There are secret features that get unlocked when you hit
500 connections.
Myth #5
Accepting invitations from people I don’t know well will
open me up to spam.
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/
Myth #6
I can only message people I am personally connected to.
Myth #6
I can only message people I am personally connected to.
You can message people in the same group as you, or send them an InMail if you are a premium user.
Myth #7
I should only post content about my company and
industry.
is the number one professional
network
http://www.jeffbullas.com/2015/03/06/3-reasons-linkedin-invitations-get-ignored/
CEOs Prefer LinkedIn
http://www.netimperative.com/2015/05/ceos-prefer-twitter-and-linked-in-to-facebook/
https://www.linkedin.com/pulse/linkedin-pulse-powerful-effective-lead-generation-how-tos-cortes
Anatomy of a Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
Anatomy of a Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
Anatomy of a Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job
Example of My LinkedIn Profile
Include Keywords in Headlines
Use bullet points to highlight competencies
Focus on achievements and include numbers
Highlight relevant “CCA”s
Don’t forget your contact
Make it SEO Friendly
• Use the keywords that you want associated with you.
• Cut and paste into a world cloud generator to check.
Claim Your Custom URL • Online brand name
• Consistent across social channels
• Use company or product brand name
Connect with Right People
• Colleagues and Bosses (current and ex)
• Clients, suppliers, distributors, partners
• Prospects and influencers
• Friends and family
• Alumni associates
Make It Personal and Relevant
List Skills and Endorsements
List Skills and Endorsements
LinkedIn members who list their skills receive 13 times
more profile views than those who don’t.
Join and Create LinkedIn Groups
• Join groups related to your business
• Connect with thought leaders
• Message group members
Engage with LinkedIn Network
• Like/comment on their posts (or engaged posts)
• Share their LinkedIn posts on your profile
• Congratulate or like their new jobs/ anniversaries
You can also comment or like or share a post which your friend engaged with.
We love to be liked!
• Establish thought leadership
• How To’s, Trends, News, Insights
• Share on other social networks
• Experiment!
Write and Publish on Pulse
Guts of a Good Article
Pick an interesting and relevant image
Choose a title that attracts attention
Include interesting facts and figures in your article.
Provide real value to your readers (not pseudo-marketing spiel)
Include a “calling card” to generate leads from your article.
Track Performance of Articles
Learn Who Your Readers Are
Connect/Engage Advocates
LinkedIn Pulse Influencers
• Movers and shakers
• Divided into specialties
• High number of followers
• Useful to follow
LinkedIn Pulse Channels
• Topical in nature
• Useful to garner insights and ideas
• Get featured if you can!
Do NOT do the following…
• Add somebody on LinkedIn just to immediately send sales message
• Write advertising or sales copy on Pulse disguised as helpful articles
• Promote yourself focus on your prospects!
• Forget to reciprocate with a like or comment
Connect With Me
coolerinsights.com
Facebook.com/coolinsights
Twitter/Instagram: @coolinsights
Linkedin.com/in/coolinsights