Embed Size (px)
DESCRIPTION
This presentation addresses different social media platforms and the audience they attract and social media sites developed for specific industries/interests.
Citation preview
Social Media Marketing for Small Business
Overview of Social MediaDebbie Gorski
Wyoming Entrepreneur SBDC, MRC, [email protected]
How This Class Works
• Weekly webinar on Mondays noon-1:00 PM– January 6: Overview of Social Media– January 13: Customizing a Social Media Plan For Your Business– January 20: Building Relationships, Strategies and Tips– January 27: ROI or Is Social Media Worth It
• Handouts will be sent each week via email.• Goal: Social Media Marketing Plan completed
in 4 weeks!• You can send questions via email anytime:
debk@uwyo. Subject line: SMMB
Should I keep my website?
• Yes!!!! You own your website.• When using social media, always link back to
your website. • Social media sites come and go. • You don’t own your profile site, you don’t have
access to a list of followers and their emails (or it would take a great deal of time to compile).
• If you lose access to your site, you have lost all info.
Who Are Your Clients?
Demographics-Age, Gender, Income, Education
Psychographics-Buying behavior of your clients. What are their interests, causes (for example: concerned about the environment).
Email MRC: [email protected]
An Assessment of Your Time, Talent and Committment
• Who will be maintaining your social media presence?
• Are you willing to make time everyday for social media engagement?
• Why do you want to delve into social media?
Poll
• How many social media sites do you manage?• Answer:– None– One– Two– Three– Four or more
Popular Social Media Platforms• Facebook• Google +• LinkedIn• Twitter• Pinterest• Instagram• YouTube
Claim your space on the Internet!Cross marketing your website and social media sites!
Poll
• Check all social media sites where you have a presence.– Facebook– Google+– Twitter– Pinterest– LinkedIn
DemographicsSite *Active users Gender Age Income Education
Facebook 1.19 billion 54% female 18-29 $75K+ Some college
YouTube 1 billion 18-34
Twitter 500 million 52% female 18-29 $75K+ Some college
Google + 300 million 70% male
LinkedIn 259 million 65% male 45-5425-34
$100K + Grad school
Tumblr 216 million 50% 18-24 $75K+ college
Instagram 150 million 68% female 18-29 <$30,000/year
Some college
Flickr 87 million 57% female 35+
Pinterest 70 million 84% female 25-34 $50,000-$74,999
Some college
*http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/ (November 2013)
Miscellaneous:http://www.thealbumcafe.com/ (templates)http://picski.wordpress.com/photography-guides/top-5-e-commerce-sites-for-photographers/http://mashable.com/2012/08/02/inspiring-photo-blogs/http://thenextweb.com/lifehacks/2011/09/22/a-beginners-guide-to-selling-your-photographs-online/
• Photo Book sites:• Shutterfly.com• Http://www.snapfish.com/• http://www.mixbook.com/kids-photo-books• http://www.adoramapix.com/app/products/books/inspired/Children-Photo-Books• http://www.blurb.com/kids-photo-books
• Sites I like:• https://www.facebook.com/photosofthattree
Questions?To help me understand your most pressing issues, email me your questions and I will
answer these individually and try to incorporate into the webinars.
