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The Customer Empathy Map

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  • Business Model Generation: Customer Empathy Map

    Business Model Generation Meetup Cambridge, MA August 7, 2012

    @bennettsikes

    @bitfaker @briangladstein

  • lets review

  • businessmodelgeneration.com

  • customer empathy and segments

  • why segment?

  • pricing

    offering

    customer experience

    promotion

  • the customer empathy map

    Build a persona for each segment

    Use that persona to provide value

    Build a relationship with your customer

  • lets try!

  • now it gets fun

    Pick a company Use multiple segments if group too large Fill out a customer empathy map

    When you are done the real challenge

  • thank you!

    @briangladstein @bennettsikes

    @bitfaker

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