Business Model Generation: Customer Empathy Map

Business Model Generation Meetup Cambridge, MA August 7, 2012

@bennettsikes

@bitfaker @briangladstein

let’s review

businessmodelgeneration.com

customer empathy and segments

why segment?

pricing

offering

customer experience

promotion

the customer empathy map

•  Build a persona for each segment

•  Use that persona to provide value

•  Build a relationship with your customer

let’s try!

now it gets fun

•  Pick a company •  Use multiple segments if group too large •  Fill out a customer empathy map

•  When you are done… the real challenge…

thank you!

@briangladstein @bennettsikes

@bitfaker