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Empathy Map school-to-work transition

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  • Empathy Map and Problem Statement

    to redesign the school-to-work transition

    Design Thinking Action Lab

    Aug 2013 Maite Ibarretxe, PhD

    martes, 6 de agosto de 13

  • Design Challenge

    School-to-work

    transition for a

    recent grad + MBA

    inSpain

    Say Think SAY

    Do Feel

    - I have study for nothing- I have no choice in Spain- I will have to go abroad

    - Go to China, LatinAmerica, Germany

    - I speak only intermediate English

    -Spains perspective looks horrible

    - look upset- the body was curved

    - the voice sounded quiet- the eyes where lost

    - They think their situation is like 50 years ago, when many

    spaniards emigrate- They think the situation

    is unjust for them being well prepared

    -

    - They feelunhappy

    and are anxious about their future

    martes, 6 de agosto de 13

  • Problem Statement

    needs a way to because

    Stakeholder Need Insight

    A young enthusiastic business grad and MBA

    from a spanish University

    Boost languages learning to reinvent his life/work project outside Spain

    There are plenty of good working options in Asia,

    Middle East, Latin America and Germany

    martes, 6 de agosto de 13

  • Empathy Map and Problem Statement

    Design Thinking Action Lab

    Aug 2013 Maite Ibarretxe, PhD

    Thanks

    Empathy Map and Problem Statement

    Did you observe anything else ?

    martes, 6 de agosto de 13

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