Persona - Empathy Map Designed for: Designed by empathy map 10_13_15.pdf¢  Persona - Empathy Map Guest

Persona - Empathy Map Designed for: Designed by empathy map 10_13_15.pdf¢  Persona - Empathy Map Guest

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Text of Persona - Empathy Map Designed for: Designed by empathy map 10_13_15.pdf¢  Persona -...

  • Persona - Empathy Map Guest Perspective

    Designed by: Date:

    Interaction:

    Designed for:

    Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles

    SE E

    T HIN

    K & FEEL H E

    A R

    SAY & DO

    Adapted from XPLANE, XPlane.com

    What really matters Major preoccupations/distractions

    Worries & aspirations

    What friends co-workers

    execs/leaders influencers are saying

    Appearance Attitude in public

    Behavior towards others

    What they observe

    environment friends/co-workers

    execs/leaders