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Empathy Map & Problem Statement (by Oswaldin Santos)

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Empathy Map & Problem Statement developed for the course Design Thinking Action Labm for the Stanford University by Oswaldin Santos (Osvaldo da Silva Santos)

Text of Empathy Map & Problem Statement (by Oswaldin Santos)

  • 1. Design Thinking Action Lab 2013
  • 2. 23 year old girl who just graduated in Business Administration. She is intelligent, determined, objective, sensible and ambitious, and is seeking to enter the labor market. Recently, she accepted a job offer that is not exactly what she was looking for because of the restrictions and difficulties encountered in her relationship with employers.
  • 3. I looked for deals mainly in consulting, they had better wages. But recently, I was accepting almost anything. I have no experience in other areas and so I ended up with no option. I felt the options that would accept the lack of experience underused the knowledge I acquired at the university. experience is more valued than theoretical knowledge itself. Nobody asks your notes, only your experiences. If there was an offer in the consulting industry (my favorite) I would accept even with the lower salary. I'm going back to my old job, but just to be in another office.
  • 4. She registered for web sites that provide jobs; She sent resume to positions advertised in groups on facebook; She talked to some people that might indicate her to jobs; She talked to some friends that she was available (she also sent resume to some of them); She contacted her former employer to apply for a job in her new specialty.
  • 5. She would prefer to work in an area that had better career opportunities. She believed that only his good performance in the university would be able to secure good employment options. She was willing to accept less profitable options since they had better future prospects. She believes that accepting a job as a temporary administrator may provide enough experience to compete for better offers in the future.
  • 6. She felt anxious and pressed to the point of accepting a job in any sector. She felt sidelined and rejected by her lack of experience. She felt a bit of anger by realizing that there was no interest from most companies to recruit people with little or no experience. She reached a condition of extreme acceptance by agreeing to return to work in an industry in which she believes that there are limitations to her professional growth. However, it was a conscious attitude and intended to serve only as a springboard to try better options in the near future.
  • 7. The Student is depending on the goodwill of employers to get a real chance of work. The Student Is avoiding to be exploited by some employers who would accept her lack of experience but that would offer her a set of dummy tasks and devalue her knowledge. Companies are not properly stimulated to hire young professionals who have recently come out of the university unless they have a reasonable background of experiences. The government needs to encourage and support companies to recruit employees among students who demonstrate adequate capacity throughout their undergraduate degree. The student wants to get a job where she can apply the knowledge acquired at the university, being valued by her competency and ability and where she can build a solid career receiving a fair wage.
  • 8. Student who has just completed his undergraduate degree and is looking for her first (good) job NEEDS TO FIND A WAY TO convince employers that she is able and capable and that she owns adequate skills and knowledge to be employed and act as administrator BECAUSE she wants to get a job where she can apply the knowledge acquired at the university, being valued by her competency and ability and where she can build a solid career receiving a fair wage.
  • 9. Design Thinking Action Lab 2013 Osvaldo da Silva Santos Greenrich Team pictures from flickr.com licensed under Creative Commons License [email protected]