Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know

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  • Future Proofing Your Content Strategy: How to Plan for What You Dont Know

    You Dont KnowJoe Pairman

    Consulting Practice Lead @mekon

  • As managers who areimplementing content strategies

  • Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • Gaps in our awareness

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    teaching

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    teaching

    tech assumptions

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    teaching

    tech assumptions

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    teaching

    tech assumptions

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • scope/cost/timeproblems

    acts of God

    teaching

    tech assumptions

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • teaching

    pre-mortem

    tech assumptions

    scope/cost/timeproblems

    acts of God

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

  • teaching

    pre-mortem

    tech assumptions

    scope/cost/timeproblems

    acts of God

    We know well

    Business priorities

    User requirements

    Broad strategy

    Project goals, processes, budget

    Were OK not knowing

    Each project detail

    How exactly to code and configure

    the solution

    Incidental hiccups