Know What You Don't Know: Starting a Nonprofit

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  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    Emily Davis, MNM, CGT Emily Davis Consulting

    February 3rd 2015, 8:00 10:00 a.m. Office hours following by sign up

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    TURN ON YOUR TECH

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    Name & Title Organization

    60 seconds or less

    1 Question for Today

    Mission Moment

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    A LITTLE ABOUT ME

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    WHY NONPROFIT?

    Donations Tax exempt Feels good! Impact Appealing Everyones

    doing it Its easy, right?

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    WHY NOT TO START A NONPROFIT

    Saturated market Competition for

    funding More operations

    than programs No widgets to sell Volunteer

    development Alternative

    models

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    Legal Structure

    Finances

    Fundraising Governance

    Human Resources

    Outreach

    Program Design &

    Eval

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    ORGANIZATIONAL LIFECYCLE

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    LEGAL STRUCTURE

    501(c)3 501(c)4 501(c)6 Fiscal

    sponsorship Volunteer run Bylaws Registration Compliance PATRIOT Act

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    BOARD GOVERNANCE

    MINIMUM BOARD IDEAL BOARD SIZE

    TIME TALENT TREASURE TIES INVEST

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    GOVERNANCE CHECKLIST

    Expectations Recruitment Retention Accountability Ensuring

    resources Evaluation Family & friends

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    BOARD HATS

    Legal Hat

    Ambassador Hat

    Volunteer Hat

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    SHARED LEADERSHIP

    Board Leads

    Shares values thru policies that put mission in action

    Hires, supports, assesses ED

    Opens funding resources in community

    Oversees financial due diligence

    Recruits & retains new board members

    ED Leads

    Develops/ Proposes policy questions

    Hires, supervises, motivates staff

    Develops & implements programs

    Shared Leadership

    Strategic plan

    Fundraising plan & strategies

    Evaluations

    Prep board meetings

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    FUND DEVELOPMENT

    Diversity is key

    Individuals

    Special events

    Foundation grants

    Govt grants

    Corporate sponsorship

    Earned income

    Service clubs

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    U.S GIVING BY DONATION TYPE

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    U.S GIVING BY INTEREST AREA

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    FUNDRAISING ESSENTIALS

    Prospect

    Identify

    Cultivate Solicit

    Steward

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    GIVING PYRAMID

    New gifts

    Annual donors

    Midsize donors

    Major donors

    Planned giving

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    FINANCIAL MANAGEMENT

    Accounting Financial

    software Budget Reserves UBIT Overhead

    Staff Equipment Supplies

    Make a profit!

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    COMMUNITY ENGAGEMENT

    Awareness about service or giving

    Interest in learning about service or giving

    Desire to buy service from org or donate

    Action when service purchased or donation is made

    * 2010 Beth Kanter

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    WHERE WILL YOU GO?

    Strategy and plan Target audiences Analog vs. digital Identity

    statement Message map Budget Measurement

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    PROGRAM DESIGN & EVALUATION

    Logic model Strategy screen Event-decision

    making rubric Measurement

    strategies Evaluate

    everything! Demonstrate

    impact

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    HUMAN RESOURCES

    Set up for success

    Leadership vs. management

    Job descriptions Evaluation Value the work Incentivize Be realistic!

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    FOUNDERS ROLE

    Title Not CEO &

    President Founders

    Syndrome Make yourself

    dispensable Not about you Set them up for

    success

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    VOLUNTEER DEVELOPMENT

    Always YES Wants to help everyone & everything

    Caution!

    OVER-COMMITTED

    Need lots to stay engaged

    Dont let them sit around

    BUSY, BUSY, BUSY

    Verbal & print

    Use titles & acknowledgment

    LIKES RECOGNITION

    Stays focused & on track Great for events May get discouraged by others lack of support

    ORGANIZER

    Lots of ideas for improvement

    Pair with an Organizer to keep things moving

    CREATIVE

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    NEXT STEPS

    Get real Budget Find the right

    people Know your value Raise money Understand the

    ecosystem Invest

    Reading Coaching Trainings

  • /emilydavisconsulting /AskEmilyD

    @ImpactHubBldr #nonprofit #startup #socent

    Emily Davis, MNM Emily Davis Consulting

    (720) 515-0581 emily@emilydavisconsulting.com

    emilydavisconsulting.com emilydavisconsulting.com/blog