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Presentation on user-focused testing and product development for the WordPress DC October 2011 meetup. Similar to my presentation from WordCamp Portland, but much better!
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Evan Solomon | Automattic@evansolomon
You don’t know people
TryMeasureProfit!
Pick oneAt least until we have
lots of data
Rat pelts & cobras
Previews up 10%
OptimizelyFast & Flexible
The (abridged) plugin
wp_enqueue_script('optimizely', $this->url);
wp_localize_script( 'optimizely','wpcom_optimizely', array( $experiment->slug => true )
);
gist.github/1275892
jQuery (".post-812").find("h2 > a").html("Nacin fights Koop");
The change
jQuery(".post-812").find("h2 > a").live("mousedown",function() {window.optimizely.push(["trackEvent", "a_click"]
);});
The goal
optimizely_experiment("nancin_coding_title', array("action" => "init","logged_out_users" => true
) );
The test
<script>var wpcom_optimizely ={"nacin_coding_title":true};</script><script src='http://cdn.optimizely.com/js/123.js?ver=1316379297'></script>
The browser
The target
isvalid.orgConfidence intervalSignificance test
github/evansolomon/isvalid.org
Question everything
&Design for 0% failure
@evansolomonhttp://slideshare.net/evansolomon/you-dont-know-people/