Social ThrowdownJune 13, 2012

North By North ShoreDanversport Yacht Club

Julia Campbell, J Campbell Social Marketingwww.jcsocialmarketing.com www.northbynorthshore.com

What is “Social Media”?› Any online technology or practice that

people use to share (content, opinions, insights, experiences, perspectives and media).

› REAL interactions in REAL time.

North By North Shore - www.northbynorthshore.com

North By North Shore - www.northbynorthshore.com

Social Media Decoder

North By North Shore - www.northbynorthshore.com

Social Media Decoder Facebook – People you already know

(or used to know) Twitter – People you want to know Google+ - People you don’t know yet Pinterest – People who do stuff/have

stuff you want to do or have LinkedIn – People you work/worked

with or want to work with

North By North Shore - www.northbynorthshore.com

Facebook Timeline What’s New

› Timeline Cover Photo – What are the rules› Custom Tab Icons (111pixels x 74 pixels)› Ability to see new Likes in chronological

order › Schedule future posts› Administrator levels› Messages› Pinning to top› Highlights

• Milestones• Compelling images are VITAL

North By North Shore - www.northbynorthshore.com

Pinterest Online Pin Board Perfect – in fact, mandatory – for

anyone selling anything to women Pin products, craft ideas, recipes,

infographics – compelling photos! Who is kicking butt on Pinterest?

› www.pinterest.com/realsimple › www.pinterest.com/nonprofitorgs

North By North Shore - www.northbynorthshore.com

Pinterest

http://pinnablebusiness.com/20-ways-to-make-your-service-business-more-pinnable/

North By North Shore - www.northbynorthshore.com

Pinterest – Things to Pin A graphic with a quote, saying, or inspirational

message. A graphic with your blog post headline. Before & after photos that show the result of

your service or expertise. PRO TIP: Stack them under each other rather than side by side.

Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).

A humorous image such as a comic or meme. A photo or scan of an illustration, scrapbook

page, doodle pad, brainstorm, or sketch.

North By North Shore - www.northbynorthshore.com

North By North Shore - www.northbynorthshore.com

Google+ – New Kid On The Block

Circles Hangout Explore How it’s used:

Geeks Early-adopters Discovering

North By North Shore - www.northbynorthshore.com

Photo Applications The future is PHOTOS. Get Instagram on your Smartphone or

Tablet. Now. Photo editing.

› Picmonkey › Befunky

North By North Shore - www.northbynorthshore.com

Instagram Mobile photo-

sharing app Also a social

network Adding filters Use hashtags Photo contests

North By North Shore - www.northbynorthshore.com

Ideas for generating content• Industry blogs,

newsletters, websites

• Google Alerts & New York Times alerts

• Success Stories

• Inspirational quotes

• Want input on an issue

• Events, anniversaries, celebrations, birthdays

• Email newsletter

• Current Events• Read

everything and follow everyone!

• Figure out what’s working for others and adapt it!

North By North Shore - www.northbynorthshore.com

If you build it… Promote your presence!

› Add the social media buttons to the main page of your website

› Email newsletter template› Brochures, Annual Report, any

and all printed materials› Welcome to our email

newsletter! Email› Thank you for

donating/purchasing! Email › ASK. Staff, volunteers,

customers, constituents

North By North Shore - www.northbynorthshore.com

To learn more:› www.socialmention.com› www.socialmediaexaminer.com › www.hubspot.com› www.johnhaydon.com› www.jcsocialmarketing.com

North By North Shore - www.northbynorthshore.com

Questions, comments, feedback?julia@jcsocialmarketing.comwww.jcsocialmarketing.com978-578-1328@skullsflyingFacebook.com/jcsocialmarketing Gplus.to/jcsocialmarketing Pinterest.com/juliagulia77