Content marketing: 7 tips for travel businesses1
Content marketing is important to travel businesses45% of travellers visit a search engine before any other site.* Content helps drive SEO activity and boost Google rankings.
57% of travellers start researching online more than three months before they intend to go away.* Content supports long term engagement.
Four in five travellers abandon bookings before completion.** Content supports every stage of the customer journey. * Quill research, **Tnooz.com
#TTE152Content marketing: driving revenue and reputation by delivering meaningful content experiences that add genuine value to the lives of your customers.
#TTE15Simple to define3
Traditional models of content creation are no longer fit for purpose.
#TTE15difficult to deliver4
A single point of ownership
Defined areas of responsibility
Across marketing channels
Within agency roster
Specialist content creators
Managed the same way as any other marketing activity
Clearly defined objectives, aligned with wider business goals
No complex email chains and spreadsheets
Content stored and edited in a central location
Project management tools
Continuous analysis and optimisation
ROI calculated using the fully loaded cost of content
Consistent tone of voice
Localised for different markets
#TTE1511We are global content marketing specialists, purpose-built to deliver high performance content for brands.
The consumer take on travel contentQuill research
64% of travellers know where they want to go before going online.
36% go online to find inspiration.
53% would find it very useful to know how expensive a destination is before booking while 62% want to know about visa requirements.
27% booked a holiday in January 2015
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Making people thinkwww.quillcontent.com
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